Source: Karth Data
Douyin's list of rising fans in March has been released, let's take a look at the list first:
Judging from the overall trend of rising fans, there is not much difference between Douyin in March and February:
There are two accounts with more than 500W followers, one is the "matchmaker" @开封王婆 who entered the blind date field for young people and said kisses for tourists on the spot;
In addition to these two accounts, there is another account with a follower increase between 300W-500W, which is the beautiful music expert @Shirley Lin. Unlike ordinary musicians, @Shirley Lin not only shares videos of his singing, but also shares his daily life: going to the United Nations headquarters for lunch, riding a horse in his garden, attending Bill Gates's dinner, etc., the luxurious and high-end style has attracted a lot of netizens to speculate about his identity and background, and the account has also been shrouded in a layer of mystery, thus attracting more people's attention.
Screenshot of @Shirley Lin's Douyin video
Among the remaining accounts, there are 3 accounts with a follower increase of 200W-300W, and the remaining 14 accounts have a follower increase of 100W-200W.
On the whole, the trend of rising fans in March maintained the usual "waves" in the past two years, and it was not outstanding. But it is worth noting that the list of rising fans in March not only covers music, film and television, pets, food, outdoor, sports and fitness, drama, vlog and other vertical categories, but also shows the characteristics of fresh faces occupying half of the country and stylized accounts emerging in an endless stream, which also means that as long as the content has highlights and characteristics, it can still emerge in the Douyin content ecology.
Next, Karth will focus on selecting some typical accounts and analyzing the reasons for their increase in followers.
@巨爱吃的周黑鸭: The more prominent the personalized label, the faster the number of followers will increase
Food expert @ giant love to eat Zhou Black Duck takes the route of eating and broadcasting, and similar to another food and broadcasting expert who rose not long ago @Dunhuang Lao Ma (sheep's head), Zhou Black Duck can become popular because it has eaten its own set of processes and styles, and through some differentiated operations, it has created a personalized label that impresses users, which has led to the continuous improvement of the popularity of the account.
According to Karth's observation, Zhou Heiya has been releasing eating videos since April 2018. At this time, he was still a young student who had not yet left the campus, and the food he ate mainly came from the school cafeteria. Due to his weak camera performance ability during this period, and the food he eats is not obviously distinctive, and the amount of food is not much different from that of ordinary people, not only has the account increased his followers slowly for a long time, but there are always unfriendly voices in the comment area.
@巨爱吃的周黑鸭 Screenshot of the TikTok video
Since then, day after day, Zhou Heiya's camera expression has gradually increased—on the one hand, his expression has become more and more relaxed, on the other hand, his mouth has become more and more smooth, and at the same time, the food he chooses has become richer and more distinctive, and his performance when eating has become more and more infectious, and his video mode has gradually become fixed:
A wooden table was placed in front of the sofa, and the passionate Zhou Black Duck sat down, took out a golden bowl with a high appearance rate, and then began to eat again and again. Because of his preference for meat and rice, he has also received a series of labels such as "The Little Prince of Bibimbap", "Carbs Master", "Green Vegetable Insulator" and "Fat Storage". In addition, his expression every time he eats is considered by many netizens to be like Jerry in Cat and Mouse, and some even think it is like the Chinese character "answer".
@巨爱吃的周黑鸭 Screenshot of the TikTok video
The distinctive style features and the creation of many hashtags have undoubtedly made its account significantly improved. Since the beginning of this year, @巨爱吃的周黑鸭 has ushered in explosive growth. According to Karth statistics, in 2023, its account will increase its followers by a total of 251.2W, and in less than 5 months in 2024, its followers have increased by 440W, and as of now, its fans have exceeded 10 million.
Analysis of the reason, on the one hand, is because Zhou Heiya has strengthened the interaction with fans - he will put the "order area" comment at the top of the comment area, and the fans will decide what he eats, which makes fans more involved and makes him more closely connected with fans.
@巨爱吃的周黑鸭 Screenshot of the Douyin comment area
On the other hand, it is because he has buried more "careful machines" in the video, which makes the account more interesting and more disseminated.
Specifically, in many videos, Zhou Heiya will say "rice is still a small bowl" before the official start of eating, but he says one thing on his lips, but his actions are diametrically opposite: every time he will use various means to add rice to himself unexpectedly, either in the process of adding ingredients, he inexplicably drops several rice balls from all directions, or hides the rice balls in various corners, and sometimes even rubs a ball of rice directly from his neck, or hides a piece of rice in his mouth, many netizens call him "rice pitcher", and some fans even jokingly call him " The new fans are watching him eat, and the old fans are already looking for rice."
@巨爱吃的周黑鸭 Screenshot of the Douyin comment area
With the blessing of this "careful machine", "rice is still a small bowl" gradually evolved into a hot stalk, and Zhou Heiya's account also added another feature, and on this basis, the craze for finding rice to play stalks further boosted the account's outreach. This also confirms the conclusion that Karth previously came to when analyzing @Dunhuang Laoma (sheep's head): making your content have the genes of stalks, becoming stalks, and joining stalks is undoubtedly a great weapon for short video accounts to become popular.
@奶茶小肥仔: The second creation of "The Legend of Zhen Huan", attracting 500W
On March 28th, at the roadshow of Shanghai University, the invited music expert @Milk Tea Little Fat Boy sang his carefully composed song "Love a Little Little" in front of "Shiro" Chen Jianbin and his wife Jiang Qinqin.
It has been observed that @奶茶小肥仔 posted his first video of singing to the camera on Douyin in July 2021, and has been singing various styles of songs in this split-screen co-production format ever since. In addition to singing with his own voice, he will also imitate the voices of different singers to sing their songs, such as imitating the Phoenix legend Linghua singing "All Love", imitating the rapper pharaoh singing "Variety Alcohol", etc., because his voice imitation is very in place, and shows good singing skills, plus every time he imitates, he will configure a mouth special effect for the singer's photo, which enhances the comedy effect of the video, so the account has also accumulated a certain number of fans in the early stage, but it really ushered in the outbreak because of its understanding of "The Legend of Zhen Huan" The development of this hot IP.
@ Milk Tea Little Fat Boy Douyin video screenshot
On May 31, 2022, @奶茶小肥仔 imitated Shiro's voice in "The Legend of Zhen Huan" and sang an adapted version of the song "Love You", which received 5.1W. And with this as a starting point, he began to create a huge music universe of "The Legend of Zhen Huan", and successively released a series of demonic brainwashing songs for Shiro Chen Jianbin , and the account also took advantage of this to reach the peak of fans.
In the early stage, the Shiro series of videos released by it is still the same as the previous works, in the form of split-screen dubbing and special effects, singing a popular song after the lyrics are adapted around the plot of "The Legend of Zhen Huan", and every time before the opening, he will shout "Huan Huan", and then sing passionately, because @Milk Tea Little Fat Boy firmly grasped the essence of Shiro's voice when imitating it, and even made many netizens think it was AI or editing, plus his adapted songs are all popular nowadays, The style of the song is changeable, and the lyrics incorporate many popular stalks, which are both audible and entertaining, so they are loved by many "Zhen fans".
In the later stage, @奶茶小肥仔 upgraded the content form, not only simply singing and adding magical narration, but also made a beautiful MV for each song - matching the corresponding plot picture of "The Legend of Zhen Huan" for the lyrics, so as to make the already demonic brainwashing songs more graphic, more vivid, and more popular.
@ Milk Tea Little Fat Boy Douyin video screenshot
Up to now, @奶茶小肥仔 has produced a number of popular videos with more than 100W likes. Among them, "Let This Heavy Rain All Fall", which was released on December 14 last year, has reached 389W, "Love a Little", which was released on January 17 this year, has reached 486.5W, and "You", a song released on March 19 this year, has also reached 439.3W......
@ Milk Tea Little Fat Boy Douyin video screenshot
While the songs became popular, lyrics such as "Huan Huan, I emo" and "Can I sleep in the middle" have also become hot stalks, which have been talked about by many netizens. At the same time, comments such as "Chen Jianbin is the only one who does not sing, but has a bunch of albums" and "Chen Jianbin has never stepped into the music world, but he is well-known in the music world" have also become jokes on the lips of fans.
There is no doubt that the huge popularity and huge fan base of "The Legend of Zhen Huan" have made the second creation related to it have a considerable traffic base, and @奶茶小肥仔 has found another way, using its own music skills, dubbing skills, and a steady stream of creativity to play new tricks for the second creation, and it is not surprising that the number of fans of the account can grow.
Other featured accounts in the March Followers List
@维C动物园的核心特色是以整活的方式进行动物科普, it brings users a "animal world for adults".
Specifically, @维C动物园 changed the "seriousness" of popular science documentaries, but reinterpreted the habits of animals in a relaxed, funny, and interesting way. During this period, he not only matched some anthropomorphic voices to animals to give them more personified characteristics, but also integrated a variety of popular literature such as "nonsense literature", "absurd literature", "decadent literature" and "crazy literature" into it, thus creating extremely dense classic quotations, such as:
"An inch of time is an inch of gold, and three inches of time is a Xin", "Occasional mistakes, often occasionally", "Ten years of grinding a sword, five years of grinding half of the edge", "In the matter of failure, it has always been very successful, how can this not be a success" "A day is not seen, such as every 3 8 hours"......
@维C动物园 Screenshot of the TikTok video
Due to the fact that the popular science method keeps pace with the times and is in line with the mental state of contemporary young people, the number of fans has reached 440.1W in @维C动物园仅发布63条作品.
@SUNNY L, a Chinese student who is conducting a mysterious "cultural export" on a high school campus in the United States.
In the video released, five or six American high school students, driven by the command of SUNNY L, staged a plot with Chinese cultural characteristics with lame Chinese, sometimes they are the imperial concubines and eunuchs in the court, sometimes they are the monkeys and monsters in "Journey to the West", and sometimes they are simply imitating the hot stalks on the domestic Internet, such as "Xie Di Xie Di I want to diss you" some time ago...... No matter what kind of plot is played, several American high school students are serious and hardworking, and the strong sense of contrast and the collision between different cultures bring a comedic effect that makes people laugh.
@SUNNY L Screenshot of the TikTok video
Because of the great power of SUNNY L in the video, several high school students are "obedient" to him, so netizens call him "the first teenager trainer in North America, 100% winning rate, and the record can be checked", and some people said in the comment area that the appearance of SUNNY L "makes up for the gap in American history without an emperor". In the midst of the excitement, @SUNNY L was able to gain more fans.
The creator of the plot @七鱼 orangutan launched a series of short drama-related videos in March, among which the series of short dramas "Reborn I am a nanny in the boss short drama", starting from the perspective of the nanny who is often "persecuted" in the "dog blood" short drama, complained about those old routines of "reducing intelligence" for users, which is not only funny, but also brings enough emotional value to the audience. With this series of short dramas, @七颗猩猩 also appeared on the Douyin and Xiaohongshu fan lists, attracting 300W fans in a single month.
@潘宏爱玩狗, three generations of dog breeders in the family, his early works were mainly based on sharing the experience of raising dogs, and later he began to help others train "problem dogs" for free - that is, dogs with manic personalities, biting experiences, and disobedience. Because Pan Hong's way of training dogs is very hardcore and effective, coupled with his straightforward and humorous personality, it has attracted the attention of many users. As of press time, the number of followers of his account has reached 272.9W.
@潘宏爱玩狗 Screenshot of Douyin video
The above is all of Karth's analysis of the Douyin fan list in March. In April, will there still be many stylized accounts pouring out of Douyin?