The 17th Women's Forum of the 2024 China Brand Festival will be held on May 25-26 at the Shangri-La Hotel, Beijing. At that time, the "TopBrand Top 10 Brand Women in China" will be released for the 17th time in a row, and the "Top 500 Women in China Brands" will be released for the 4th time.
A few days ago, the elevator advertisement of the 2024 China Brand Festival Women's Forum has been unveiled in 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Zhengzhou, Wuhan, Tianjin, etc., through multi-time and cross-regional circular broadcasting, it has produced an instant communication effect in the waiting time of the mainstream population in the city, established and strengthened the public awareness of the event brand and city brand, and the communication effect is significant.
Elevator advertising, as a golden channel for brand information to reach mainstream consumer groups, is playing an increasingly important role. The elevator advertisements of the 2024 China Brand Festival Women's Forum have been launched on a large scale in 10 prosperous cities including Beijing, Shanghai, Guangzhou, Shenzhen, Zhengzhou, Qingdao, Wuhan, Hangzhou, Tianjin, and Shijiazhuang, covering core areas such as business buildings, high-end residential areas and white-collar apartments. The campaign was launched from April 22 to the end of May, with tens of thousands of smart screens participating in the placement, each screen played 300 times a day, and each play lasted for 15 seconds, effectively occupying the visual focus of the audience and deeply imprinting in the hearts of potential consumers.
The elevator advertisement adopts the form of dynamic pictures, multi-city linkage, resonance on the same screen, and strong visual impact, which can not only quickly attract the attention of the audience, but also enhance the memory of the advertisement, so that the brand image of the women's forum is deeply rooted in the hearts of the people. Such an advertising strategy will undoubtedly further expand the visibility and influence of the women's forum.
Special thanks to Focus Media, the media organizer of the Women's Forum. As the world's first media giant in elevator media advertising, Focus Media has covered 230 cities across the country, more than 2.6 million elevator terminals, and effectively reached 400 million mainstream consumers in Chinese cities with its powerful media network. Its elevator media accurately covers the life and work scenes of the mainstream people in the city, and is known as "the most brand-detonating media in China's advertising". Focus Media's strong support for this women's forum has undoubtedly injected a strong impetus into the success of the event.