Yesterday, it was reported that Huawei Zhijie S7 "cut off" Xiaomi SU7 order: buy any Zhijie S7, after paying the final payment, it will be directly deducted from the car price Xiaomi SU7 lock order non-refundable deposit5000 yuan, and then the reporter was confirmed in the relevant Huawei authorized experience store. I didn't expect NIO to have a similar sales policy.
According to the Financial Associated Press, "After the reporter visited a number of new energy vehicle stores, it was found that NIO offline launched corresponding subsidies for consumers who have placed orders for Xiaomi SU7. NIO store sales said: "As long as you place an order, we will also subsidize 5,000 yuan." Our 'big set' is also 5,000 yuan, and even if you lock the order and the factory schedules production, you can refund the deposit at any time. In addition, Xiaopeng, ideal and other store sales said that a number of models have adjusted their prices, or launched a time-limited subsidy, and no longer launched separate discounts for Xiaomi SU7 lock single car owners. 」
Interestingly, yesterday Lei Jun also posted a suspected response to the Zhijie subsidy for Xiaomi SU7 users, saying, "If you are really in a hurry to buy a car, domestic new energy vehicles are good, for example, Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying!" I just mentioned NIO~
After Lei Jun's recommendation, the official Weibo of Zhijie Automobile and Xiaopeng Motors also forwarded to express their gratitude. Do you think this wave of sales strategies of Zhijie and NIO will affect the orders of Xiaomi SU7? Which do you think is the direct competitor of Xiaomi SU7?
Historical information