According to the media on April 22, the well-known furniture brand Youfan Art flagship store, known as "ZARA", was announced in the Taobao store, due to the sudden cessation of the bank's renewal of loans, resulting in a sudden rupture of the company's funds, a centralized run on creditors, and a rapid deterioration in operation. The announcement said that the company has no ability to pay and is about to enter bankruptcy liquidation procedures.
At present, the company's flagship store can no longer be searched on the Taobao platform. And the company's official website can no longer be opened.
Consumers: No delivery, no refund, no customer service
Xixi (pseudonym) told reporters that he placed an order through Taobao on March 23 to buy furniture from Youfan Art, and the original delivery time was mid-April, but the merchant has been delaying the delivery.
"During this period, we also contacted customer service through Taobao, and the customer service also promised to deliver the goods. However, on April 21, he suddenly issued a statement saying that the store was bankrupt and could not afford to refund the delivery. I also contacted Youfan, but there was no response. ”
Photo courtesy of the interviewee
According to Xixi, there are more than 20 consumers in his rights protection group who have similar experiences to him, with a cumulative amount of nearly 300,000 yuan, "Most people in the rights protection group are at the price of three or four thousand yuan, but there are friends in the group who almost use Youfan's things, or customized, the amount is more than 70,000 yuan, and the loss is quite serious." ”
Malt (pseudonym) is a relatively large distributor of Youfan Art, and has been cooperating with Youfan Art since around 2020, but recently the delivery time of Youfan Art has begun to be longer. Up to now, there are millions of yuan worth of goods in his store, and more than 100,000 yuan of goods have not been received.
"I saw that announcement recently, but I can't get in touch anymore. Malt told reporters.
The reporter tried to call the contact information left by Youfan Art in various public channels, but most of them have become empty numbers, and the only phone call that can be reached is endless busy sounds......
The reporter noticed that recently, the black cat complaint platform has had a number of complaints against Youfan Art, all of which are complaints that it "does not ship, does not refund, and cannot contact customer service".
He sold hundreds of millions of yuan in two hours, and the founder once sold his Beijing real estate to start a business
According to public information, Youfan Art was founded in 2012 by Jacky Lin, headquartered in Beijing's 798 Art District, mainly engaged in art business in the early days, and later transformed into an art furniture brand, positioned as "affordable art furniture", with categories ranging from beds, tables and chairs, to painting ornaments, and user portraits are mainly well-educated and pursuing a better quality of life.
Image source: Youfan Art official website (Baidu web snapshot)
In 2018's "Double Eleven", Youfan Art set a series of shocking records: breaking 10 million yuan in 1 minute, 50 million yuan in 29 minutes, and 100 million yuan in 1 hour and 52 minutes......
Later, Youfan Art achieved the first sales of American furniture on Tmall. During the "618" period in 2019, it also won the first place in the sales of Tmall designer furniture.
It is understood that the founder of the brand, Lin Shangkang, graduated from Tsinghua University and worked in audit and management consulting at PricewaterhouseCoopers for 10 years, and his wife Selina Liang graduated from Peking University and was the product director of Youfan Art at the time.
According to reports, his entrepreneurial road was not so smooth, and the business could not be supported for a while, and it took three houses in Beijing to sustain it.
With the blessing of e-commerce outlets and capital, Youfan Art has become the head brand of the home furnishing industry, and the founder Lin Shangkang is also happy to promote the positioning of Youfan Art "affordable art furniture", he once asked reporters in an interview: "Selling 100,000 a month but ordinary in appearance, the price is very cheap, and 10 pieces of furniture per month, a little bit of design, a little more expensive furniture, which one will you choose?"
Nowadays, consumers will probably choose the one that can be shipped......
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Source: Daily Economic News, Blue Whale News, Upstream News
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Editor: Xiaoying Review: Chen Jian, Gao Rong, Ruan Yi