According to the latest data from the Passenger Car Association, from April 1 to 14, 2024, the retail sales of passenger cars in the country will be 516,000, of which the sales of new energy vehicles will reach 260,000, which means that the sales of new energy vehicles will reach 50.39%, officially surpassing fuel vehicles!
From last year's sales accounted for more than 3 percent, to now account for more than half of the sales, the market development of new energy has grown at a rate far beyond expectations. Although the sales volume completed in April has not yet been fully released, it is expected that this sales trend will continue to be consolidated with the popularity of the Beijing Motor Show and the continuous launch of new energy vehicles.
In addition to the frequent price wars in the past two months, various factors have had an important impact on the sales of new energy vehicles and fuel vehicles. In this article, 51 Jun will discuss with you from multiple dimensions the inevitability of new energy vehicles becoming the mainstream.
policy, the preference for new energy is tilted
First of all, the first point is policy, and the trend of globalization is to increase support for the development of new energy vehicles, which is especially obvious in our country. Although subsidies have been cut a lot over the years, the support from policies is still high compared with that of gasoline vehicles.
Aside from the big policies, taking the automobile consumption subsidies that are closely related to each consumer as an example can reflect the trend towards new energy vehicles.
For example, in order to promote large-scale equipment renewal and trade-in of consumer goods, Nanjing will provide consumption subsidies to consumers who buy new cars from April 15 to June 30, 2024 (inclusive). However, the amount of subsidy varies depending on the model, for example, the subsidy for new fuel vehicles with a price range of 10-300,000 yuan is 1,000 yuan per vehicle, while the subsidy for new energy vehicles at the same price is 2,000 yuan per vehicle.
For example, the car consumption subsidy planned by Tianhe District of Guangzhou in the near future is 2,000 yuan for new cars of 10-200,000 yuan, and the subsidy for new energy vehicles is increased by 1,000 yuan on this basis.
For consumers, consumption subsidies are real profits, so with the support of subsidy policies across the country, the purchase vitality of new energy vehicles will naturally be higher.
Technology, fast upgrade, stable and reliable
In the past five years, most of the new energy will give people the impression of being unreliable, such as battery life false standards, battery safety, electrical radiation and other factors, resulting in most consumers, especially family car consumers, shy away from new energy vehicles. In other words, as a consumer, the requirements for cars are quite strict.
With the upgrading of technology, new energy vehicles have basically gotten rid of the unfavorable product image of the past. For example, BYD launched the DM-i super hybrid technology and blade battery, which allowed consumers to re-understand the technical precipitation of the core components of new energy vehicles with excellent energy consumption and power battery safety.
Nowadays, each company basically has core technologies in the three electrics, which can meet the strict needs of consumers. Especially with the increase of pure electric range, consumers can now be more clear about the positioning and use of new energy vehicles.
On the other hand, with the addition of electrification and intelligence, more and more consumers realize that in addition to being a commuting tool, cars can also broaden the breadth of life, such as in-car entertainment functions, outings, camping and other application scenarios, the functionality of new energy vehicles is far from fuel vehicles. Coupled with the popularity of autonomous driving, the significance of automobiles to the general public has been sublimated.
Investment, product iteration is changing with each passing day
In the past, fuel vehicles generally had a long R&D cycle, generally a small change in two or three years, and a major change in five or six years, and even the replacement of some brands of models would reach ten years. However, in the era of new energy vehicles, the replacement of vehicles can be completed even within one year, and for consumers, the ever-changing new energy vehicles are obviously more attractive.
In the past 2023, Toyota's R&D investment is about 63.664 billion yuan (conversion), accounting for 3.3% of revenue. For comparison, Toyota's R&D investment in 2018 reached 70 billion yuan (conversion). Although Toyota's R&D investment is still high, it has actually shown signs of shrinking over the years.
In comparison, BYD, the leading brand in R&D investment in the domestic automotive industry, will invest about 27.083 billion yuan in R&D in 2023, accounting for 4.2% of revenue. Compared to the past, it is a geometric exponential growth!
*The above information comes from a third party, if there is any discrepancy, thank you for correcting
Although there is still a gap between BYD's R&D investment and Toyota's, considering the volume and growth trend of the two, it can still be seen that there is a contrast between the investment attitude of new energy vehicle companies and traditional fuel vehicle companies in R&D.
This is also the reason why after the launch of the 10th-generation Camry, the new car is basically the same as the 9th-generation model in terms of core architecture and three major parts. In the long run, consumers are no longer willing to pay for outdated technology.
In the market, electricity is lower than oil and the price is clear
Since the Spring Festival in 2023, BYD's wave of "Glory" series models has completely overturned the car price system. In particular, the Qin PLUS DM-i Glory Edition, with an ultra-low price of 79,800 yuan, shocked consumers, it turns out that with the maturity of the supply chain, new energy vehicles can already achieve a lower price than fuel vehicles!
Taking Dongfeng Nissan Sylphy as a reference comparison, Dongfeng Nissan has recently provided a limited-time discount for the Sylphy Comfort Edition, and the price of the car only starts at 69,800. At first glance, fuel vehicles can still maintain a price advantage, but in fact?
First of all, there is no purchase tax when buying Qin PLUS DM-i in most areas, that is, after paying insurance, licensing and other fees, the new car can be landed for about 85,000 yuan. Although the price of Sylphy's 69,800 yuan is lower, after paying the purchase tax, insurance, license plate and other miscellaneous expenses, the actual car purchase cost will exceed 80,000 yuan, which is basically the same as the Qin PLUS DM-i.
On the other hand, the low-priced Sylphy that consumers can buy today is an older model, in other words, with old technology and poor equipment, with little extra functionality and comfort to speak of. On the contrary, Qin PLUS DM-i can keep pace with the times in terms of basic configuration, such as intelligent interconnection system, automatic air conditioning, etc., which are all equipped with products, and how to choose consumption at a glance.
Environment, supporting industries are mature
The biggest anxiety of consumers when buying new energy vehicles comes from the range, especially the battery life of pure electric vehicles. Nowadays, the range of 200,000-level pure electric vehicles can generally reach more than 500km, which basically realizes the worry-free daily short and medium-distance travel. On the other hand, the upgrade of technology has also accelerated the efficiency of energy replenishment, even if you travel long distances, you don't have to worry about wasting too much time on energy replenishment.
On the other hand, the charging network throughout the country has also gradually matured, according to statistics, by 2023, China's total infrastructure has reached 8.59 million units, a year-on-year increase of 65%! And the construction of charging piles is still in rapid growth.
Therefore, at present, except for a few special circumstances, the use of new energy vehicles will basically not have anxiety about battery life and energy supplement. This is precisely the excellent result achieved under the country's vigorous promotion of new energy vehicle development strategy.
Thanks to the influence of the above five aspects, including policy, technology, investment, market and environment, new energy vehicles have naturally ushered in a vigorous development. Of course, the reasons for the development of new energy vehicles are by no means limited to the above points. Friends can share their views in the message area.
In addition, the 2024 Beijing Auto Show is about to open, and this auto show will undoubtedly continue to be an auto show in which new energy vehicles play the leading role. If you have any expectations for this auto show, you can also see the report brought back by 51 Jun from the scene.
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