According to a number of media reports, NIO (09866. HK) has also launched corresponding subsidies for consumers who have placed orders for Xiaomi SU7.
It is reported that the sales of Weilai Auto stores said: "As long as you place an order, we will also subsidize 5,000 yuan." Our 'big set' is also 5000 yuan, and even if you lock the order and the factory schedules production, you can refund the deposit at any time. ”
In response to this matter, as of press time, NIO has not officially responded.
It is worth mentioning that just a few days ago, Huawei was once on the hot search for "cutting off" Xiaomi.
According to reports, Zhijie gave a subsidy of 5,000 yuan to each owner who placed an order for Xiaomi SU7, and this policy was also confirmed by Huawei staff.
According to reports, since the launch of Xiaomi SU7, Huawei's major stores have launched this temporary policy, which will last until the end of May. The staff also said that once prospective Xiaomi owners show hesitation, they will give priority to selling this policy to them.
In the face of Huawei's order grabbing, Lei Jun, chairman of Xiaomi Group, was unusually calm.
On the afternoon of April 22, Lei Jun posted that "At present, the estimated delivery time of Xiaomi SU7 has been advanced. If you are really in a hurry to buy a car, domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying".
In this regard, netizens have said that Mr. Lei's pattern is really big.
Although Lei Jun's speech shows an open attitude towards the market, the frequent "truncation" of orders for Xiaomi SU7 by competitors also reflects Xiaomi's helplessness in delivery.
On April 23, Xiaomi Group (01810. Lu Weibing, president of the Xiaomi brand and general manager of the Xiaomi brand, issued a document saying: Lei Jun announced at the Xiaomi investor conference today that as of April 20, the number of Xiaomi SU7 orders has exceeded 70,000 units. In 2024, the Xiaomi SU7 delivery target will exceed 100,000 units.
As a new entrant in the new energy vehicle track, it is indeed gratifying that Xiaomi can achieve an order volume of more than 70,000 units, but the increase in production capacity is not achieved overnight. In addition, Lei Jun also expects that the gross profit margin will be 5-10%, which is not easy for "novices" in car manufacturing.
Text: Rainbow Bean