Summer is coming, and Greentown's "sunscreen economy" is heating up

Members of the public are shopping for sunscreen

Central Plains Net News (Zheng Bao All-Media Reporter Sun Xueping Text/Photo) Summer is approaching, and in the face of the increasingly scorching sun, citizens have set up a "protective shield" to launch a counterattack against ultraviolet rays. Recently, the reporter visited a number of offline stores and learned that as early as mid-March, when the weather began to warm, the sales of various sunscreen products began to rise. With the prevalence of sunscreen use scenarios such as outdoor sports, daily commuting, and tourism, and the increasing awareness of sunscreen and skin care among consumers, the sunscreen market has opened a rapid upward channel.

Taking into account the aesthetic sense of combination sunscreen, the concept of sunscreen is advanced

"Sunscreen products are prepared early, and in spring and summer, we must not only protect from the sun, but also prevent aging. Xiao Chen, who wears sunglasses and sun-protective clothing, told reporters that the combination of sunscreen is very important to her, although she applied sunscreen before going out, she still has to do enough physical sunscreen.

You don't need to make special observations to notice that there are not a few people who wrap themselves so tightly that they only show a pair of eyes in their daily travel, and many young people mainly accept the baptism of the sun with the least "skin exposure" attitude, and even the length of sun-protective clothing has been advanced to the ankle.

With the popularization of consumers' awareness of sunscreen and anti-aging, sunscreen products have become a consumer field with strong demand, and various brands have also launched a "big competition" for sunscreen. Walking into Tanshili Shopping Center, you can find that sunscreen, sunscreen spray, and after-sun repair cream have occupied the entrance of the beauty store and become a "conspicuous bag"; Clothing stores attach great importance to sunscreen products, and many stores such as Li Ning, Uniqlo, and Decathlon have opened up special areas for sunscreen clothing.

At the same time, the reporter noticed that on top of the upgrade of the original sunscreen function, physical sunscreen products with version design, color and personalization, while taking into account the sense of science and technology and fashion, are more sought after.

For example, sunscreen clothing containing cooling fibers and cooling mint shield technology, gradient sunscreen masks and scalp sunscreen sprays to prevent aging around the eyes, sunscreen clothing infused with titanium dioxide sunscreen factor yarn, etc. It is worth noting that at present, the ultraviolet protection index (UPF) (ultraviolet blocking coefficient) of 50+ has become the standard configuration of many sunscreen products.

"This blush sunscreen mask is the best seller in the store. The clerk of Jiaoxia (Jinyicheng store) enthusiastically introduced that many young consumers now like this creative style, which not only protects the corners of the eyes, but also has cartilage as support and will not rub off the makeup and lipstick, which is very in line with the needs of young people.

For smeared and spray sunscreen skin care products, consumers' additional needs are becoming more and more comprehensive, and major brands of sunscreens have created products with multiple effects, and the formula of "sunscreen +" has been widely used. Such as "sunscreen + moisturizing", "sunscreen + anti-aging", "sunscreen + whitening", "sunscreen + repair", or a combination of sunscreen, whitening isolation, concealment and other multiple effects as a selling point.

"The more products that meet the needs of consumers, the more likely they are to occupy a larger market share. Industry insiders said that because consumers pay more attention to the cost performance of products. For example, from the price point of view, most consumers accept the price range of 60g sunscreen or lotion in the range of 50~149 yuan.

The track is open to "roll", and the sunscreen consumption scene is diverse

With the upgrading of the needs of young users, the trend of functional segmentation of sunscreen products has gradually strengthened, and the sunscreen market has become more and more segmented.

"It's still easy to sell sunscreen clothing that adapts to many scenes. Ms. Cai, a salesperson at Li Ning (Tanshili store), said, for example, the lotus leaf windbreaker sunscreen jacket, in addition to UPF50+ sun protection index, also takes into account the lightweight, breathable, water-repellent and easy-to-match low-saturation color, and the amount of walking is very good.

The reporter noticed that sunscreen products are used in rich scenarios, not only for daily commuting, such as outdoor sports, military training and seaside surfing.

"I'm used to running and cycling outdoors, so I prefer a long-lasting and waterproof sports sunscreen. Ms. An, an outdoor sports enthusiast who was shopping at Decathlon (Tanshili store), told reporters that she also purchased after-sun repair milk to use. According to Decathlon's clerks, high sunscreen, waterproof and sweatproof and easy re-application are the core selling points of outdoor professional sunscreen.

At the same time, the reporter visited and found that the target customer group of sunscreen products is also extending, in addition to the common women's sunscreen, men's sunscreen, baby sunscreen and sensitive skin sunscreen are also common in the market, in 2023 Ali platform sunscreen sales TOP20, many brands have launched such special sunscreen products, and the sunscreen matrix tends to be perfect.

"Outdoor sports and travel have become more and more popular, and sunscreen products have opened up new tracks in terms of subdivision scenarios and main functional differences, which not only enriches consumers' choices, but also creates new increments in the traditional consumer goods category of sunscreen. Industry insiders said.

It is understood that at present, China's sunscreen cosmetics market is mainly divided into three types: international brands, domestic old brands, and domestic cutting-edge brands. According to iiMedia Consulting data, the overall scale of China's sunscreen cosmetics market has maintained a growth trend. In 2023, the market size of China's sunscreen cosmetics industry will be 14.8 billion yuan, a year-on-year increase of 12.3%, and it is expected that the market size of China's sunscreen cosmetics will reach 22.4 billion yuan in 2028.

Tips for using sun protection

The reporter noticed that last week, the State Drug Administration issued a special consumer warning on the safe use of sunscreen "spray" cosmetics", informing consumers of the risks of improper use of sunscreen spray, and how to use sunscreen spray correctly.

In recent years, with the continuous improvement of regulations and policies, the supervision of the sunscreen market has become stricter and is gradually moving towards high-quality development, but whether it is an adult or a child, there is a risk of inhalation of the lungs when the sunscreen spray is used directly at the face. Therefore, the safe use of sunscreen products and the risk warning and labeling of sunscreen sprays also need to be paid attention to.

At the same time, the reporter learned that the meaning of the letters marked with sunscreen products is different, UPF50+ means that only 1/50 of the ultraviolet rays can penetrate the sunscreen clothing, that is, the ultraviolet blocking rate is 98%, which is also the highest UPF value of textiles in the national standard; The SPF on sunscreen refers to the ability to protect against redness.

"Higher SPF is not always better. A beauty product shopping guide said, "Too high an SPF tends to be thicker and heavier on the skin. Therefore, for daily commuting, you can choose products with SPF30 or so; For outdoor travel, SPF50 or so is more suitable; If you play in the water, you need to choose a product with waterproof function. ”