With the prelude to the Beijing International Film Festival and the 31st College Student Film Festival slowly kicked off, on April 22, the "Film and Television Cultural Tourism Helps Industrial Upgrading" Film and Television Culture and Tourism Integration Forum was successfully held in Longfu Temple Cultural and Creative Park.
The forum was co-sponsored by Beijing Normal University, Beijing Dongcheng District Committee of the Communist Party of China, and Beijing Dongcheng District People's Government, and organized by the Organizing Committee of the 31st Beijing International Film Festival and the 31st College Student Film Festival, the School of Art and Media of Beijing Normal University, the Propaganda Department of the Beijing Dongcheng District Committee of the Communist Party of China, the Dongcheng District Cultural Development Promotion Center, Beijing New Film Association Film Co., Ltd., and the Capital Star Art Cinema Alliance.
Guests gathered
Talk about the new picture of film and television cultural tourism
As an important part of the Beijing International Film Festival and the 31st College Student Film Festival, the "Film and Television +" series of forums is a special industry forum to explore and improve the new quality productivity of film and television, covering the three themes of "Film and Television + Cultural Tourism", "Film and Television + Environmental Protection" and "Film and Television + Dance".
The first forum of "Film and Television Cultural Tourism Helps Industrial Upgrading" invited experts and scholars from many fields such as film and television, cultural tourism, and finance to carry out in-depth discussions and exchanges around the theme of "Practice and Exploration of the Integration of Film and Television Culture and Tourism to Help City Image Promotion", and jointly discussed the integration of film and television and cultural tourism industry. Li Tingwei, General Manager of Poly Film Investment Co., Ltd., Zheng Zi, Executive Director of China Literature and Art Film and Television Center and Executive Vice President of Asian Micro Film Academy, and Yang Chenghu, Deputy Dean of the School of Arts and Media of Beijing Normal University, shared their unique insights and practical experience on the integration of film and television, culture and tourism from their respective professional perspectives.
Li Tingwei, general manager of Poly Film Investment Co., Ltd.
Zheng Zi, Executive Vice President of the Asian Micro Film Academy.
Yang Chenghu, Vice Dean of the School of Art and Media, Beijing Normal University.
At present, the mainland has entered the stage of in-depth integration of culture and tourism to promote high-quality economic development, and film and television works of "traditional elements + contemporary expression" play an increasingly important role in urban promotion. In the roundtable forum, Gao Xiaomeng, founder, chairman and general manager of Beijing Sanduotang Media Co., Ltd., Zhang Huiting, producer of Sky City Pictures and Ma Lantern Film, Hou Xiaodong, chief producer of the Green Onion Project of China Film Directors Association, Zhao Tianyu, director of "Double Food" and "All About My Mother", Song Yangyang, vice president of the Institute of Creative Industry Technology of Chinese University and vice president of Beijing Dongcheng Cultural Development Research Institute, Best Film Director of the Temple of Heaven Award at the Beijing International Film Festival, professor and doctoral supervisor of the Film School of China Academy of Art, Liu Zhihai, director and screenwriter, and other experts and scholars in multiple fields and industries conducted in-depth discussions on "how the integration of film and television, culture and tourism can help promote the city's image". They believe that film and television works are not only the carrier of cultural communication, but also an important tool for shaping the image of the city.
Two-way empowerment
Promote new practices in the cultural industry
As the core bearing area of the national cultural center, Dongcheng District has unique cultural resources and profound historical heritage, and film and television and cultural tourism, as two vibrant and creative industries, penetrate each other, promote each other and integrate development in the land of Dongcheng. This in-depth integration not only enriches the connotation of film and television and cultural tourism, but also injects new vitality into the coordinated development of the two industries.
In the speech session of the forum, Xiao Xiangrong, Dean of the School of Arts and Media of Beijing Normal University and Executive Vice Chairman of the Organizing Committee of the 31st Beijing International Film Festival and the 31st College Student Film Festival, said in his speech that the "Film and Television +" series of forums is a special activity for the College Student Film Festival to explore and improve the new quality productivity of film and television. In the future, Dongcheng District will work closely with Beijing Normal University to promote the new practice of academic leadership in film and television, discuss the new trend of two-way empowerment of film and television, explore the new path of film and television to help industrial upgrading, further promote the development of the film and television industry, shape the cultural image of the city, and inject a steady stream of power into the integration and take-off of film and television and cultural tourism industry in Dongcheng District.
Xiao Xiangrong, Dean of the School of Arts and Media of Beijing Normal University and Executive Vice Chairman of the Organizing Committee of the 31st Beijing International Film Festival and the 31st College Student Film Festival, delivered a speech.
"A city makes a drama, and a drama leads a city", "film and television + cultural tourism" two-way empowerment, as an emerging industry development model, is gradually receiving widespread attention from all walks of life. With the help of this forum, Dongcheng District will gather first-class intellectual support, work together to deepen the cultural fertile soil of the old city, and build a platform for academic thought exchange and viewpoint collision in the film and television industry. Through the vigorous implementation of the "Literary and Art Peak" action, we will cultivate a long-term mechanism for the exchange of film and television and cultural tourism, accelerate the cultivation of new quality productivity in the cultural field, and comprehensively open up the links of film and television creation, consumption and dissemination, so as to attract more filmmakers to discover and record Dongcheng, so that the "east of the Forbidden City" will bloom with light and shadow, and make Dongcheng a cradle of poetry and distance, light and shadow dreams.
Financial assistance
Build a new future of film and television cultural tourism
In recent years, Dongcheng District, as one of the first batch of national cultural and financial cooperation demonstration zones in the country, has continued to focus on the problems of difficult and slow financing of cultural enterprises, and actively explored the "two innovations" of cultural financial products and services, cultural and financial cooperation models, established efficient links between financial institutions and cultural enterprises, and helped high-quality cultural enterprises solve financing problems and enter the "fast lane" of development.
The forum also set up a special signing session for the landing of cultural industry film and television projects, aiming to promote the implementation of cultural industry film and television projects through financial support. Yonghe Cultural and Creative Sub-branch of Bank of Beijing National Cultural and Financial Cooperation Demonstration Zone and Beijing Tianhao Shengshi Entertainment and Culture Co., Ltd., as well as Huaxia Bank Olympic Village Sub-branch and Chinese Online Group Co., Ltd., signed projects on stage, marking that the cooperation between financial institutions and cultural enterprises will be closer, jointly promote the integration and win-win of culture and finance, and inject new vitality into the development of the cultural industry.
With its unique cultural charm and historical heritage, Dongcheng District has become a hot spot for film and television creation. From the scenery of the ancient capital to the red memory, from the taste of Beijing to the legends of celebrities, every corner of Dongcheng is full of stories. Through this forum, Dongcheng District will further focus on the integration of film and television and cultural tourism, jointly promote the coordinated development of the two major industries, and let the rich cultural and tourism resources of Dongcheng District provide more inspiration, vitality and innovation for film and television creation. With the help of the "Film and Television Cultural Tourism Helps Industrial Upgrading" forum, we will further create creative, precise, efficient and IP-based products and services, build a new format of "film and television + cultural tourism" with Chinese characteristics, attract more filmmakers to discover, record and taste Dongcheng here, and let the dream of youth in film and television come to life here.
Text: Propaganda Department of the District Party Committee
Photo: Zhang Weimin, Organizing Committee of the 31st Beijing International Film Festival and the 31st College Student Film Festival