On April 20, the Rokid Open Day 2024 conference with the theme of "fun, good-looking, and good-looking" was held in Hangzhou. Rokid, a Chinese AR unicorn company, officially released the new generation of AR Lite spatial computing suite, disclosing Rokid's recent progress and achievements in the field of AR developer ecology and digital culture, and announcing a number of cross-industry cooperation.
Rokid's revenue has grown at a compound growth rate of more than 100% over the past three years, and its revenue in the first quarter of 2024 has increased by about 150% compared to the same period last year.
As a representative new AR innovation force in China, Rokid is continuing to guide the full popularization of spatial computing in China, allowing the next generation of spatial computing devices to arrive in advance, so that ordinary consumers can benefit from the power of technological innovation.
Safer and easier to use
Different from Apple's Vision Pro product route, the Rokid AR Lite spatial computing kit released this time is based on the OST optical perspective principle, which is safer and easier to use, the split design uses the glasses Rokid Max 2 as the display terminal, weighs only 75g, and the Station 2 host integrates sensing, computing, and battery modules, and can be easily held and operated with one hand.
Rokid's self-developed YodaOS-Master spatial operating system has also brought a number of functional updates and system changes, and the new human-computer interaction solution allows users to "seamlessly" connect spatial operations. Through the in-depth combination of hardware, software, and system UI, Rokid AR Lite spatial computing suite will have a larger scale and higher frequency of use in daily life.
Hardware-wise, the Rokid AR Lite consists of Rokid Max 2 glasses and a Station 2 host.
The Station 2 is very small and delicate, with an aluminum alloy frame that has a good tactile feel, making it easy to hold and operate with one hand. The Station 2 uses the Snapdragon ® platform, is equipped with a 5000mAh large-capacity battery for longer battery life, and has been upgraded with dual Type-C ports to support 18W while charging.
The Rokid Max 2 glasses bring a new style of industrial design, with a titanium hinge and focused ergonomics. On the basis of retaining the diopter adjustment, Rokid Max 2 has added intelligent interpupillary distance adjustment, a new generation of air nose pads, and a new soft temple to meet the wearing comfort of most people.
In terms of human-computer interaction, the AR Lite Spatial Computing Suite cancels the physical buttons on the front of the Station 2 and adds multi-finger and multi-gesture touch, which is the first consumer-grade AR split device, which means that in the operation of 3D content, users can seamlessly connect with the usage habits from mobile terminals. In addition, the accuracy and ease of use of the spatial ray pointer have been significantly improved.
In order to enhance the user's consumption experience, Rokid AR Lite also supports the connection and use of Rokid Max glasses, the combination of Rokid Max and Rokid Station2, so that users can also experience a safer and easier to use.
Focus on three major scenarios: home, outdoors, and travel
The Rokid AR Lite spatial computing suite released this time focuses on the functions and experiences of the three major scenarios of home, outdoor and travel, and can replace the current conventional applications of PCs and mobile phones to a certain extent in games, large-screen viewing and light office.
First of all, Rokid AR Lite's multi-screen mode can meet all the needs of multitasking and collaboration. In addition to multi-screen use, Rokid AR Lite can also realize super giant screen display, and the size and distance of the virtual screen can be adjusted arbitrarily, and the maximum equivalent of 6 meters away can be 300-inch super large screen.
In giant screen mode, you can also turn on the sports mode, which can achieve better picture stabilization in daily bumpy scenes such as cars and airplanes, and reduce the dizziness caused by the shaking of the external environment.
Secondly, in order to better extend the content and display of multiple platforms, Rokid AR Lite has also designed a spatial screen projection function. Whether it's an Android phone, an Apple phone, or an Apple computer, as long as it is connected to the same network as Station 2, you can quickly and wirelessly project the screen, turning the small screen into a 32:9 ultra-wide screen in an instant.
Finally, Rokid's self-developed spatial operating system, YodaOS-Master file management, natively supports NAS and cloud disks, and can use unlimited 100G storage for free. At the same time, the range of video content support is expanded, supporting hardware decoding of 4K 30 frames of video, and you can quickly select content and synchronize it to "Memories" for playback through the file manager.
Rokid AR Lite also optimizes the wireless Bluetooth peripheral connection, connecting to a foldable (scrolling) wireless keyboard in one second, which is equivalent to having the office typing efficiency of a desktop PC, the portability and 3D display characteristics of AR glasses.
In order to consolidate the travel scene experience, after the first cross-border cooperation between Rokid and Hainan Airlines, the world's first AR flight jointly created, Rokid will join forces with Loong Air to create a "new entertainment travel plan" will be launched soon, and from April 23rd to June 23rd, users will experience the cloud travel AR entertainment brought by Rokid on the plane.
From May to October, Rokid plans to launch a number of outdoor starry sky film festival activities, calling on every friend to participate, so that everyone can relax under the starry sky, between the mountains and wilderness, enjoy a different open-air movie, and find a sense of relaxation in life.
In the home office scenario, Rokid has also reached in-depth cooperation with Alibaba Cloud and Evernote, and Alibaba Cloud Disk has been configured for Rokid AR, and the excellent cloud storage capacity is systematically embedded in the new generation of spatial operating system YodaOS-Master. The future cooperation between Rokid and Evernote will allow users to view and edit notes anytime and anywhere on the Rokid AR device, bringing users a more intelligent, three-dimensional and free way to present content and process notes.
In the outdoor comprehensive scene, the Rokid R&D team cooperated with Qualcomm Technologies to achieve a number of performance optimizations, and a number of functions of the YodaOS-Master spatial operating system achieved the expected results, perfectly achieving the ultimate display effect of three-window high refresh rate, meeting the user's ultimate pursuit of movie viewing, gaming, and office.
Thanks to the cooperation between the Rokid R&D team and Qualcomm Technologies, a number of performance optimizations have been achieved, bringing surging power to GPU graphics rendering and AI computing of the YodaOS-Master operating system, realizing the powerful release of the performance of the Snapdragon platform, allowing users to enjoy longer battery life, better thermal management, and a smoother gaming experience. Through the in-depth cooperation with Qualcomm, the Station2 host of the Rokid AR Lite Spatial Computing Suite has more powerful real-time computing power, and the Max2 glasses can be lighter and more comfortable to wear, bringing users a more immersive spatial interaction experience.
For users, spatial computing has no physical display screen and usage environment limitations, which greatly improves the portability of the device, and the display based on three-dimensional space has unprecedented breadth, depth and intuitiveness of information. Aiming at the three major scenarios of home, travel, and outdoor, Rokid AR Lite brings a number of functional updates to guide the popularization of spatial computing to the consumer market faster. In terms of the final price of the AR Lite spatial computing set, Rokid left a suspense about the X499, and what "X" is, which is closely related to consumer expectations.
Leading the development of spatial computing and profoundly influencing the next generation of spatial computing devices
Rokid promotes the development of spatial computing in China, and has completely walked out of its own path in product iteration, system updates, application expansion, and ecological layout, and the current leading edge is not small.
For example, in terms of YodaOS-Master operating system and application development, Rokid is currently at the global leading level in spatial computing application development, Rokid has more than 3,000 registered developers around the world, including more than 2,000 enterprise developers, and most of the AR developers are developing spatial computing applications for Rokid and Apple at the same time.
In addition, Rokid is also actively promoting the application of spatial computing in the landing scenarios, and building leading barriers in the fields of cultural tourism, education, and interactive entertainment. In the field of entertainment, Rokid has established cooperation with 200+ museums and scenic spots in China, with more than one million people conducting offline experiences every year, firmly occupying the ecological niche of the first-class AR smart guide operator in China. In the field of education, Rokid has implemented AR teaching solutions in more than 40 primary and secondary schools in Hangzhou, Shanghai, Wenzhou, Jinhua, etc., which has aroused enthusiastic responses. In the field of mutual entertainment, it has landed new spatial interactive entertainment activities in many cities across the country, with more than 10,000 venues.
These scenes, which are highly related to the daily life of individuals, allow Rokid to enter people's lives, improve people's quality of life, and profoundly reshape the way human beings perceive the world.
The road to the next generation of spatial computing devices is destined to be extraordinary. Backed by the advantages of the domestic optics, display, and manufacturing industry chains, Rokid, as China's AR innovation force, effectively uses the huge dividends of middle and high-level engineers, including system development, application software, and special algorithms, to rapidly promote the iteration of spatial computing software and hardware solutions, profoundly influence the next generation of spatial computing equipment, and open a new wave of spatial computing.