Author: Gu Han
Editor|Li Chunhui
The shock of seeing Wensheng's picture and Wensheng's video for the first time is still as clear as yesterday, and Hard Candy Jun's memory is even more stuck in the incident of AI painting causing LOFTER users to cancel their accounts - it may be the highest standing in this unpopular community in recent years. But in less than two years, AIGC has sneaked into the night with the wind.
If AI covers, AI face swaps, and AI paintings are still using new tools for self-expression, then in the ascendant of interactive fandom and AI agents, the youngest wave of young people have handed over their expression itself to AI without any obstacles.
That's exactly what happened. Hard Candy Jun thought that the work of "coaxing people" would be the last reservation left by artificial intelligence to us big living people, but he ignored the emotional value, the key to this thing is that the quantity is enough anytime, anywhere, and the quality is second - who can win against AI?
Of course, those who oppose AI painting are still opposed, trying their best to maintain the purity of the tag on LOFTER, or helping each other to avoid lightning on Weibo. However, in other fields such as audio and video, many forms of secondary creation with the help of AI tools are becoming new branches of their respective ecosystems, bringing an impact to unexpected and unexpected stakeholders.
We are always thinking about the upgrade and impact of AI on traditional entertainment production, and whether the current mainstream population will accept AI content. But perhaps the AI is not aiming at the original content or the original people.
Audio and video AI has become a climate
Probably because of the high content of fun people in the audience, even if there have been incidents such as Lin Junjie suing the UP master, Reba fans rectifying Internet celebrities, and "Yi Nian Guan Mountain" changing his face and getting out of the circle, the whole work of audio and video AI has come to this day smoothly, and some tracks have become a climate.
First of all, of course, is the AI face swap. The technology, called Deepfake, emerged as early as 2014 and became mainstream in 2019, no longer limited to upstream professional use. The UP master "Movie Seventy-Two Changes", which has nearly 50 million-level videos, made its fortune at the end of 2019. may be influenced by the "Biaoxue" craze at that time, and most of his early topics were "Northeast Comedian X Classic Movies", such as Fan Wei for Ma Dongxi and Shen Teng for Iron Man.
Now five years have passed, and the face-swapping gameplay is more diverse. The popular CP incarnation of Tang Seng and the peacock princess, the actor changed into a female idol for direct shooting, and the clay sculpture of stars (mainly male stars) were all popular.
In 2023, with the controversy over the casting of dramas such as "Long Moon Embers", "Love as the Camp", and "Yi Nian Guan Mountain", AI face swapping has found a real place in domestic entertainment - hot drama face swapping. The creators are more, more volume, and more hot thinking, and many ancient male gods and goddesses have been replaced with controversial figures, trampling on the original owner and giving a bad breath for the masses.
Secondly, AI cover, that is, the voice clone that has made the "AI Yanzi Sun" anecdote, first use the singer's dry tone to train the model, and then let it sing any song you want it to sing.
There are warm dreams in this kind of second creation, such as letting the singers who have lost production and have passed away sing new songs, letting South Korean idols sing Chinese - "XX, it turns out that I can understand the feeling of your singing is like this", and let the members who usually only have a few words sing the whole song. There are also a lot of whole work, such as letting Brother Monkey cover European and American classics, letting the "SpongeBob SquarePants" characters cover Kpop, and the European and American star version of "Beijing Welcomes You" that both imitates and changes faces.
Also in 2023, as the tools and creators become more and more mature, there will be more hot thinking and aggressive gameplay in this track, like a hot drama face change: cover new Kpop songs, active groups flip each other, or seniors cover juniors, the meaning of comparison is also self-evident.
Including a few days ago, the Korean group LE SSERAFIM, whose timbre has been controversial, overturned at the Coachella Music Festival, and the UP master "-Euro Dian Euro Ou Dian Ou -" quickly launched a European and American Diva cover of the same track, and the cloud deluxe version of "Sister Lang" belongs to yes.
Compared with these two classic pulling modes, there are also some hot spots of new technologies and new tools, which are hot for a while, and they are not sustainable. For example, Guo Degang, who became popular with the translation tool HeyGen at the end of last year, speaks cross talk in English, and recently "Steel Gate Music".
The "steel door" terrier originated from a proctologist's statement in the diagnosis. In fact, this should have been a wave of imitation writing similar to the previous nonsense literature and crazy literature, but due to the emergence of Suno, which is a one-click song, the music area of Station B won the first place in this meme competition. Many UP masters input a full set of "Steel Door" copywriting into the software, select the genre for it, and generate a batch of nonsensical songs.
In addition, there are more and more places where AI assistance is used in traditional video creation, such as AI restoration of image quality and AI reading copy. According to Hard Candy Jun's observation, in addition to the support of station B for medium and long videos, the spit fever of "Ruyi" this time is likely to be the east wind of AI liberating productivity. Thirty or forty minutes of video, the copywriting can be read by AI, and the UP master is only responsible for controlling the rhythm and playing more tricks in the choice of voice.
Thousands of people and thousands of faces are "the same humanities", and they independently "pose for photos" of the same people
"Misogynistic but heterosexual kids finally have a way to fall in love!"
In March, an extranet video of a woman blushing and heartbeat talking to ChatGPT went viral on Weibo, in which the AI voice tone was natural and vivid, and even some personalities could be heard. A similar situation has also occurred in China, where there are currently more than a dozen apps on the market that focus on AI social networking, and many products have similar functions or are eager to try them.
However, don't rush out of sci-fi films to emphasize the consequences of cyber human-machine love, if you look closely, there are all kinds of ways that young people use these companion chat AI.
"It's not that ChatGPT/Homework Help can't afford it, it's that Hoshino is more cost-effective. "Hoshino is one of these apps that is relatively popular at the moment. In addition to using it as a game with a higher degree of freedom, some people use it to check information and practice speaking, some people use it to assist in the creation of novels and scripts, and some people transplant the "set circle" gameplay to create agents for their OC (original characters), or directly use it to pinch OC and call it a "cub", and interact with it themselves or open it to interact with other users.
In addition, many users create agents for their favorite games, novels, movie and TV characters, and even three-dimensional stars. The interface design of similar APP Dream Island is developed by China Literature, and its interface design will pay more attention to guiding users to create non-original characters. It is not difficult to imagine that this is likely to be connected to the big chess of China Literature's IP incubation.
Based on these non-original characters, users can gain an experience similar to the interactive Dream Girl and interactive fanfiction. The former is simply like an evolution of the Mary Sue game on the Orange Light game, no longer with rigid options and established plots, but generated in real time with thousands of people and thousands of faces. The latter user can interact with the other party not as "me", but as the CP to see what kind of new plot can be triggered.
When it comes to AI and the same humanities, the same human tools that are more in line with the normal imagination are actually Caiyun Little Dream. It focuses on AI continuation, as long as a paragraph of text or even a keyword is given, it can generate hundreds of words of content at a time, and there are multiple sets of choices. As long as the user keeps adjusting the calibration, the story can go on and on.
As early as 2021, Caiyun Xiaomeng carried out a round of dissemination of its continuation function, and at that time, many Caiyun Xiaomeng evaluations and outrageous continuation of famous books also emerged on station B. But apparently, it's still half-cool and not hot to this day.
The reason for this may be that people's attitudes towards AI writing are more complicated. Many people are willing to AI to take over the text work in life that does not require emotion and writing, but this does not include online texts and fandom. A good online article is a boutique worth paying for, and a good fandom is the soul resonance between like-minded people, and it is easy to use AI to give people the feeling of cutting corners and hypocrisy. Creators can use it, but it's hard for the circle to accept it.
The "AI character creation platform" Pinch Ta may also face a similar dilemma. To put it simply,It provides one-click generation of homo comics,The gameplay includes"Text pinch","Picture pinch"and"CP pinch。 The first two are to enter text or upload images to generate comics, and "CP pinch" is to select characters and poses for them to take an intimate group photo.
According to relevant reports, since the launch of the WeChat mini program in April 2023, the social media exposure of Pinta's has reached about 250 million times, ranking in the top 10 of the daily list of animation and games on the video account for many times, and the team has recently received more than 10 million yuan in financing.
However, from the previous LOFTER incident, we can see the attitude of the fandom towards AI painting. The response of pinching Ta on Douyin and Xiaohongshu is really good, but Weibo, LOFTER and Station B, which have taken root earlier and deeper in the same culture, are still official accounts that are hilarious. Once discovered, it is estimated that a round of trials will be required first.
What has AI changed?
It is not difficult to see that AIGC has lowered the threshold of creation and liberated productivity again, but this will undoubtedly have an impact on the traditional form of secondary creation and the existing secondary creation ecology.
For example, after the AI changed its face, the evil door Lalang (such as Voldemort X Lin Daiyu), who was once a major label of station B, rarely had a hit out of the circle, and AI covers and one-click songs accelerated the demise of traditional ghost animals (today's "Steel Gate", the former "Jin Kela"). The core is still a deconstructed collage spoof, but obviously AI is coming faster and more timely. In the end, it is no longer the craftsmanship and mind that determine the data, but the algorithm and hot thinking, which can easily hit the enthusiasm of traditional scissorhands and traditional ghost animal creators.
In terms of creative ecology, it is a miniature version of "AI steals people's jobs": AI voice replaces real CV, and AI painting threatens real painters.
Between the "circle" of OC and the "circle" of painting, the "private industry chain" of one party to ask for manuscripts and one party to receive manuscripts has been operating for many years. If one day a large number of "circles" are migrated to apps like Hoshino to form an internal closed loop, the demand for live-action handwriting will continue to decrease, and the communities that used to serve the content publishing and communication of circles will also face a corresponding loss of users.
However, this is mainly the idea of the creators. Countless facts have proved that consumers do not care about copyright, ethics, and the future of art and the industry. is like a hot drama that changes faces, and there are always fans of traffic whose faces are ripped off, and most people are happy to see it. Those who like old actors can see them "acting" new plays after many years, and Lezi people can enjoy more extreme attacks and trampling.
Star-chasing girls want to see more self-responsibility, CP fans want to eat food, and otaku want to see astringent pictures, which is a content demand, but it is actually an emotional demand. Therefore, the way of output and the level of craftsmanship are important and important, and it is not important to say that they are not important. This is probably why streamlined free online articles and rough mini-program short dramas can be popular, all for the emotional value of that moment.
Ultimately, technological progress will be directed at the "old people's hearts" – the rapid rise of these tools is a consequence of the generational gap, which will be further exacerbated.
Different generations have different growth environments and different usage habits. For example, for the post-90s hard candy gentleman, there is always a hurdle in his heart that he can't get over when he posts photos of himself on the Internet, and he can avoid it. New netizens in the era of mobile Internet never think twice about this, and generously appear in real people or share this and that in the comment area.
And many entertainment habits of the post-00s and post-10s are facilitating the entry of AI. They are already playing with C to release their talent for drama, and they don't feel embarrassed to talk to the agent in the second setting. They are also chasing stars or playing B games, spending money to buy immersion and emotion, and have a different view of the real and virtual than the previous generation. In addition, when the fandom circle is active in the post-00s, trading and outsourcing have gradually become the norm, and the "iron laws" of the past have long been shaken for the power generation of love and my handwriting of my heart.
On the other hand, the post-00s and post-10s grew up with short video filters that were heavier than traditional PS retouching, and the post-20s were exposed to the "flawless" offensive of AI painting, AI photo and digital human bloggers from birth, and aesthetics would inevitably be affected.
In fact, this disagreement is already beginning to take shape. In the content produced by fans, the station sister pictures are getting smoother and smoother as they are retouched, and the color palette of retouching and mixed editing is becoming more and more distorted. The downstream affects the upstream, and the ancient puppet drama is scolded if it is grinding the skin, and it is scolded if it is not grinding.
The contradiction broke out in the actress who took the lead in "AI". Ju Jingyi, who is always on a different layer with others, and Zhang Yuxi, who is known for her "modeling face", are often questioned in public opinion, but they are loved on short video platforms, precisely because they are already what many people pursue in the feature film.
Therefore, you "old people" are not used to seeing Internet celebrity faces now, and you may wait for the post-10s generation to become the mainstream crowd, and the film and television are full of Internet celebrity faces. Just like the aesthetics of the post-60s generation, the post-90s melon seed face aesthetic is also a historical product.
Continue to diverge in thinking, even if traditional literature and film and television will not completely give way to dialogue and interactive dramas, and even if AI writing scripts and novels may not surpass real people and subvert the traditional rules of creation, what if IP characters become the norm in the minds of young people to accompany and chat with AI? Will it affect the design of upstream stories and characters?
How to serve the audience that has grown up in the AI era, for creators, it is not a rainy day to think about these issues now.