In recent years, with the rise of digital freight, the integration of bulk cargo industry logistics has moved from theory to practice. With the help of the digital freight platform, many shippers have successfully realized the transformation from traditional enterprise logistics to modern logistics enterprises.
As a third-party industrial Internet platform company under China Baowu, Ouyeel Yunshang has successfully realized the sales and logistics integration of 17 steel bases such as Wuhan Iron and Steel and Masteel in only 3 years. In the future, they will gradually build a safe, stable and reliable digital logistics network system, further optimize logistics energy efficiency, and promote the deep integration of the digital economy and the real economy.
As a typical end-to-end supply chain platform for bulk cargo owners, what are the key challenges that Ouyeel Cloud has successfully overcome on the road of business integration and building a digital freight network, and how do they deepen the construction of a digital freight system?
In this issue, we invited Zhang Wei, senior vice president of Ouyeel Cloud Business, and Lao Zhai to talk about Ouyeel Cloud Business's journey in professional integration and digital transportation capacity network.
Behind the integration of sales logistics at 17 steel bases
Zhai Xuesoul: What was the impetus for the establishment of Ouyeel?
Zhang Wei: The marketing and channels of traditional iron and steel enterprises have always been offline, and users need to serve through traders, due to the existence of information asymmetry, risk events often occur in the process, such as the risk of funds, the risk of goods, and the risk of fraud. The Internet has a very high ability and efficiency for small and medium-sized users, can solve the risk well, and the cost of customer acquisition is very low, so in the competition process of the entire steel industry, who has the digital Internet platform first, may bring a very big boost to the development of the market, especially for the development of small and medium-sized users. Based on these thoughts, the leaders of Baowu decided to establish an industrial Internet platform such as Ouyeel.
Zhai Xuesoul: Ouyeel Logistics has completed the comprehensive integration of nearly 20 large-scale steel mill factory logistics, what do you think is the strategic significance of Ouyeel Logistics to do this?
Zhang Wei: It is mainly due to the rapid development of Baowu in recent years, as a leader in industry integration in recent years, it has integrated 17 steel bases so far. However, integration is not the goal, integration and synergy are the goal.
The key to collaborative sharing is to break through breakpoints. The original steel mills are all around their own business development, forming a relatively closed logistics system, dozens of steel mills do their own work, it is difficult to coordinate with each other. Therefore, it is necessary to do professional integration, integrate each base professionally into a plate, and unify the standards, so as to form a synergistic effect.
Zhai Xuesoul: How about the logistics volume of Ouyeel after integration?
Zhang Wei: The ex-factory logistics volume of the 17 bases exceeds 100 million tons, and there is also the business of social steel mills, and now the volume of the entire ex-factory logistics has reached 1.2-130 million tons, and the overall GMV volume is close to 500 million tons.
Zhai Xuesoul: Many companies in non-ferrous metals, ores, coal, cement and other industries are also taking the road of platformization, Ouyeel has become a logistics platform company with hundreds of millions of tons, what difficulties have you encountered in the process?
Zhang Wei: The first difficulty is to solve the problem of management awareness and management habits. What value can the integrated logistics system create for different steel mills? How to solve the changes brought about by integration, such as the division of responsibilities and the change of personnel. And the different levels of development of steel mills lead to different perspectives on the problem. In the past, everyone's concepts and consciousness were not uniform, so we had to solve this problem.
The second problem is the management model, China's iron and steel enterprises do not have a set of standard management, the management mode of each steel mill is different, the leadership unit is different, the leadership style is even different, and a unified management model is needed. The third question is how to reflect the value of integration. Initially, the platform will not directly bring benefits, and short-term value creation is difficult to reflect, so they do not recognize such integration.
Zhai Xuesoul: Now that Ouyeel has integrated all the goods, data, settlement, people and other elements in one platform, it has the advantages to move forward, what are the best practices in the process?
Zhang Wei: First, first establish and then break. Find his pain points first and help him solve them, instead of asking for changes at the beginning. Therefore, according to the characteristics of different steel mills, we fully analyze the demand call, and then combine the problems of different steel mills to provide him with solutions from a professional point of view, so that the steel mills gradually understand, recognize, and are willing to hand over to us to do. Therefore, it cannot be the posture of a controller or a revolutionary, but the posture of a professional service provider.
Second, our ultimate goal is to put the entire logistics business on the platform through digitalization, and in the future, it will develop synergistically, and it must be to form standardized business and standardized products, seek common ground while reserving differences, and complete the integration of personalization and platformization. It is necessary to move God without making God feel that he is being influenced. We believe that with this approach, steel logistics can be fully platformized, digitalized, standardized and productized in the future.
Third, create a better future with customers and create benefits together.
Ouyeel's blueprint for a digital capacity network
Zhai Xuesoul: What do you think is the key means to upgrade the bulk logistics network and get efficiency dividends?
Zhang Wei: First, it is necessary to improve the operational efficiency of the entire logistics asset. Integrate logistics elements, and arrange logistics plans in advance to reduce costs through analysis of flow direction, quantity, and forecast nodes. The improvement of the efficiency of logistics resources is actually the control of logistics resources, which is the establishment of an ecology or an ecological partner for the digital platform.
Second, improve human efficiency. Through the use of unmanned, labor costs are greatly reduced, such as unmanned warehouses, unmanned aerial vehicles, and remote intelligent supervision, which can reduce a lot of manpower.
Third, improve capital efficiency. The improvement of capital efficiency enables the cost of capital to be greatly reduced, which is a very good means to reduce costs.
Zhai Xuesoul: What is Ouyeel's digital capacity network?
Zhang Wei: We hope to establish a benchmark for the next generation of bulk production logistics through systematic improvement, change from logistics planning to planned logistics, and optimize logistics planning and logistics operations. Therefore, it is necessary to create a safe, stable and reliable digital logistics network system, which not only widely connects the upstream and downstream, realizes the unification of standards and synergies, but also directly reaches the end customers and creates value for customers. In the future, China's logistics I think it must be a system of a large ecosystem.
Zhai Xuesoul: What are the core levers that can make Ouyeel's digital transportation network continue to develop?
Zhang Wei: From the perspective of the source and the customer, the customer pays attention to the resources that can be called at any time, and they can come as soon as there is a demand. Therefore, we need to establish a digital capacity system, so that customers can see and feel the timeliness, safety and rationality of the capacity system.
From the perspective of capacity, in order to achieve higher efficiency, capacity must be structurally allocated. The digital platform forms a standardized solution for logistics, integrates the personality of steel mills and platform standards, and breaks down the barriers of social transportation capacity and long-term transportation capacity. We hope that the future capacity structure is 10% of our own capacity + 30% of long-term capacity + 50% of social active capacity, through the use of social capacity, not only can serve the logistics of steel and related products, but also can be oriented to the society bulk series services, to achieve no waste of capacity, maximize the efficiency of capacity.
Zhai Xuesoul: What value will be generated by creating a new generation of logistics network?
Zhang Wei: Only with the ability of digital transportation capacity network can we pick up bulk goods from other societies and have a wider range of flexible integration capabilities.
There will be many changes in the industry in the future, such as from the perspective of capacity structure, there will be more and more socially active capacity for all bulk industries in the future. Because there is no standard container in the bulk industry, there must be a way to support standardized and unitized loading and unloading, and its efficiency will be improved by more than ten times. In this way, the loading device industry will be able to become a bridge between the tandem vehicle and the user program, and the ecological synergy will become clearer and clearer.
Therefore, after the establishment of the capacity network, there is room for further efficiency. Moreover, the integration of software and hardware in the logistics network may become another efficient logistics network with production logistics as the core in many years.
Zhai Xuesoul: Why did Ouyeel choose G7 Yiliu as a strategic partner in road transportation?
Zhang Wei: First, G7 Yiliu has a strong digital capacity resource capability, linking more than 40,000 logistics carriers, and needs capacity resources in Ouyeel's long-term planning. I hope that in the future, we will continue to give full play to the advantages of G7 Yiliu in the digital capacity network.
Second, China's consumer goods logistics is currently leading in the world, and G7 Yiliu has grown with the transformation and innovation of China's consumer goods logistics, and has developed to the present, with a very deep foundation and practical experience.
Third, G7 Yiliu company and founder have industry background. There are many detours in the process of digital transformation of logistics, and we can only make something more tangible by cooperating with people with sufficient experience and accumulation. Everyone is in the process of exploring, not only to have passion, imagination, but more importantly, a deep understanding of the industry.
Zhai Xuesoul: What are your requirements and hopes for the cooperation with G7 Yiliu?
Zhang Wei: In terms of resources, we hope to give full play to the advantages of G7 Yiliu in the digital capacity freight network, strengthen the competitiveness of the digital capacity network and route optimization, and jointly build a digital capacity network for steel bulk logistics;
In the field of science and technology, we hope to apply logistics technology to the logistics scene of the steel industry, truly play the value of technology, and jointly create value for customers.