Text: Guduo Data Research Institute
In 2023, the drama series will continue to develop in terms of quality and quantity, cost reduction and efficiency increase, and after the "cold winter" of the film and television industry, the drama market will have a significant "recovery" and stabilize the fundamentals.
2023 is the year of the leading popularity of ancient puppet dramas, from the beginning of the year to the end of the year, there will be popular and dark horse works one after another. In comparison, the performance of current puppet dramas in 2023 is slightly inferior, and they are rarely out of the circle.
As an important corner of the drama market, realistic dramas will have the characteristics of strong quality in 2023, and major platforms are increasing their excavation and exploration, and the ideas of realistic dramas are becoming more and more divergent.
In addition to long dramas, micro-short dramas will be wildly exported in 2023, and the production quality is also constantly improving, and some micro-short dramas have achieved good results in popularity and word-of-mouth.
The following Guduo will briefly take stock of the overall situation of the drama market in 2023 in terms of the number of episodes, themes, popularity, and word of mouth, and more detailed and detailed analysis will be explained in the full version of the "2023 Drama Industry Development Research White Paper".
Quantity: 291 online dramas, online dramas account for about 70%
According to Guduo data, a total of 291 dramas will be launched in 2023, including 201 online dramas and 90 TV series. In the total number of episodes in the year, the number of online dramas accounts for about 70%.
Compare the relevant data from 2021 to 2023: in the past three years, the number of online dramas and TV dramas has shown a downward trend.
As far as the online broadcast platform for dramas (online dramas + TV dramas) is concerned, in 2023, the number of exclusive dramas launched on the four major platforms of iQiyi, Tencent Video, Youku, and Mango TV will be 77, 54, 68, and 6 respectively, and the number of online simulcast episodes will be 48, 39, 28, and 32 respectively.
For more specific and detailed information on the number of online dramas and TV dramas broadcast on various video platforms, as well as the statistics of exclusive broadcasts and simulcasts, please pay attention to the full version of the "2023 Drama Industry Development Research White Paper".
Theme direction: The number of sweet pet dramas has declined, and the number of ancient puppet dramas has increased
The theme of the main theme drama is innovative
In 2023, the top three drama genres are still urban emotional dramas, suspense dramas and sweet pet dramas. Various video platforms have made more attempts to explore the themes of dramas, and rich themes such as science fiction, anti-crime, and anti-corruption have emerged, and the types of dramas have continued to diversify and innovate.
The full version of the "2023 Drama Industry Development Research White Paper" has made a more detailed and comprehensive analysis of the major genres of dramas.
In 2023, as an important genre in the drama industry, the number of sweet pet dramas will drop to the lowest value in the past four years, and the overall popularity performance will not be as good as in 2022.
"Secretly Can't Hide" ranks first in the popularity list of sweet pet dramas throughout the year with an average popularity of 79.36, and "I miss you very much" and "Love as a camp" also have quite high popularity. In addition, "The Love You Give Me" also has a good performance in popularity and word-of-mouth.
In 2023, suspense dramas will perform well in popularity and word-of-mouth as a whole. In terms of popularity, the average popularity of the top 10 suspense dramas Guduo is more than 70, and in terms of word-of-mouth, a "Long Season" has set a new high in the Douban score of domestic dramas in the past five years, as high as 9.4 points, setting off a craze for chasing dramas.
In 2023, ancient puppet dramas have a significant advantage in harvesting popularity, and 11 of the top 20 average popularity of Guduo dramas throughout the year are ancient puppet dramas, and their performance is very eye-catching.
At the beginning of the year, there were two Xianxia dramas with different styles, "Stars Fall into Sugar" and "Heavy Purple", as well as "Long Moon Embers", which combined Dunhuang elements and showed oriental aesthetics.
The summer file ushered in "Sauvignon Blanc Season 1", which triggered the CP craze, and "Lotus Building", which integrated suspense elements, igniting the public's enthusiasm for chasing dramas.
At the end of the year, there will be the original costume group portrait drama "Yi Nian Guan Mountain" and the character out of the circle "Ning An Like a Dream".
In 2023, the main theme dramas will still be dominated by TV dramas, with a total of 12 sub-themes, and compared with 2022, the number of rural revitalization dramas will decrease and the number of spy war dramas will increase. In addition, the addition of anti-corruption, anti-crime and other themes has also made the main theme dramas more rich and diverse.
The number of high-popularity and high-rated main theme dramas in 2023 is slightly lower than that in 2022, but there are still outstanding main theme dramas that stand out. The average popularity and Douban score of dramas such as "The Three Teams" and "Asking the Heart" are in the forefront, and "Hurricane" is even more popular from the beginning of the year to the end of the year.
Popularity: "Sauvignon Blanc Season 1", "Hurricane" and "Flowers" won the top three
Based on the popularity statistics of the dramas in 2023, we selected the TOP50 episodes with the average popularity of Guduo in the year, and we found that the top 3 dramas on the annual average popularity list of Guduo are: "Sauvignon Blanc Season 1", "Hurricane" and "Flowers".
In terms of platform distribution, Tencent Video has the most advantage among the TOP50 dramas with average popularity in 2023, with 22 dramas on the list, including 16 solo dramas.
The following is a list of the top 30 average popularity of drama series Guduo in 2023, and for more popularity observations, please learn about the full version of the "2023 Drama Industry Development Research White Paper".
For online dramas, in terms of platform distribution, among the top 30 online dramas with average popularity in 2023, iQiyi, Tencent Video, and Youku all have 9 solo online dramas on the list.
Word-of-mouth: The overall word-of-mouth improvement of dramas throughout the year,
About 23% of the episodes have a Douban score of over 7.0
According to Guduo data statistics, the Douban scores of dramas in 2023 are as follows: there are 1 dramas with a score of 9.0 and above, the same as in 2022, 23 dramas with a score between 8.0-8.9, an increase of 9 from 2022, and 42 dramas with a score of 7.0-7.9, a decrease of 3 from 2022.
Here, Guduo data has counted some episodes with a Douban score of 7.5 and above in 2023, as shown in the figure below, for more complete word-of-mouth analysis, Guduo will be detailed in the "2023 Drama Industry Development Research White Paper".
The realistic suspense drama "The Long Season" has the highest score of the year, reaching 9.4 points. In 2023, among the dramas with a Douban score of 7.5 and above, the number of suspense dramas is the largest, with a total of 9.
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