Chopping wood network news on April 23 In the past two days, there have been many news of "Xiaomi SU7 orders.
In the context of the increasingly fierce competition in the new energy vehicle market, NIO has recently been exposed to provide a subsidy policy of 5,000 yuan to consumers who have made a decision on Xiaomi SU7. Previously, Zhijie Auto has launched similar preferential policies, aiming to attract potential customers of Xiaomi SU7.
According to the store sales staff, the subsidy policy of NIO is: after consumers place an order in NIO, they will receive a subsidy of 5,000 yuan equal to the deposit of Xiaomi SU7. In addition, the large deposit of 5,000 yuan provided by NIO can still be refunded at any time after the factory is scheduled, showing NIO's flexibility and determination in winning customers.
Previously, Zhijie Automobile has confirmed its preferential policy for Xiaomi SU7 orders, that is, to buy Zhijie S7 and pay the final payment, you can directly deduct the 5000 yuan deposit of Xiaomi SU7 on the car price.
Lei Jun, the founder of Xiaomi, responded to the news, saying through Weibo that the production capacity and delivery speed of Xiaomi SU7 are improving, and at the same time recommended other domestic new energy vehicle brands including Zhijie S7, NIO ET5, and Xpeng P7 series, showing an open and inclusive attitude.
Lei Jun also mentioned that the large quantity of Xiaomi SU7 has exceeded 70,000 units, the one-year production capacity has been sold, and the delivery time ranges from 29 to 35 weeks, which is a big test of consumer patience and brand loyalty.
Official accounts such as Zhijie Auto and Xpeng Motors expressed their gratitude to Lei Jun for his response, while NIO did not express its position on its official Weibo account, but its assistant vice president of brand and communications, Ma Lin, also expressed his gratitude by retweeting Lei Jun's Weibo.
This round of subsidy policies, initiated by NIO and Zhijie, not only shows the fierce competition among NEV manufacturers, but also reflects the positive measures taken by manufacturers to attract and retain customers.
Text by Kotomo Shiba