SHANGHAI, April 23, 2024 /PRNewswire/ -- On April 21, L'Oréal Paris, together with Longzhu Pavilion in Jingdezhen, China, and Xinhua News Agency News and Information Center, jointly created the theme exhibition "Heart to Heart (Family), Word of Mouth (Cup) "French Beauty Meets Chinese Style", which was grandly opened in Jingdezhen, the "thousand-year-old porcelain capital". As part of the 2024 Franco-Chinese Cultural Spring, the theme exhibition presents the picture of exchanges between China and France from four perspectives: culture and art, economic and trade exchanges, scientific and technological innovation, and a better life, witnessing the exchanges and voices between China and France from top to bottom. From now until May 31, the public can view the exhibition in Jingdezhen Taoyangli Historical and Cultural Tourism Zone and Taoxichuan Cultural and Creative District.
From left, Ms. Zou Yuan, Secretary of the Party Branch of Jingdezhen Imperial Kiln Museum, Ms. Zhang Jingjing, Dean of the International College of Jingdezhen Ceramic University, Mr. Zhang Min, Member of the Party Group of Xinhua News Agency Jiangxi Branch and Director of the Jiangxi Center of the News and Information Center, Ms. Lan Zhenzhen, President of L'Oréal North Asia and China Public Affairs, Mr. Zhang Long, Member of the Standing Committee of the Jingdezhen Municipal Party Committee and Director of the Propaganda Department, Mr. Thomas Penot, Cultural Commissioner of the Consulate General of France in Wuhan, Secretary of the Party Committee of Jingdezhen Tao Cultural Tourism Holding Group Co., Ltd. Mr. Liu Zili, Chairman of the Board, Ms. Zong Guoning, General Manager of L'Oréal Paris Brand, and Mr. Weng Yanjun, Director of Jingdezhen Imperial Kiln Museum
The overture was played, and the theme exhibition of "French Beauty Meets Chinese Style" was opened Jingdezhen in China has a long history with France, and its exquisite blue and white porcelain once traveled thousands of miles to France along the Maritime Silk Road, which stretched for thousands of kilometers. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, Zhang Long, member of the Standing Committee of the Jingdezhen Municipal Party Committee and Minister of the Propaganda Department, said at the ceremony: "Civilization is colorful because of exchanges, and civilization is enriched by mutual learning. We will take this opportunity to continue to promote more cooperation projects such as artist visits, joint exhibitions and cultural forums, so as to jointly promote the prosperity and development of culture and art between China and France, and open a new chapter in Sino-French cultural exchanges. Talking about the deep friendship between China and France, Thomas Penot, Cultural Attaché of the Consulate General of France in Wuhan, said: "This year marks the 60th anniversary of the establishment of diplomatic relations between France and China, and it is also the year of tourism between France and China. Thank you for making French Chinese glow in Jingdezhen in different forms!"
As a pioneer in building a bridge of friendship between China and France, L'Oréal Group has promoted Sino-French exchanges in many fields such as humanities, arts, economy and trade, and science and technology, and has continuously "added bricks and tiles" to the bridge of friendship between China and France. Ms. Lan Zhenzhen, President of L'Oréal North Asia & China Public Affairs, said: "The context of the Sino-French cultural exchange is not only reflected in the development of Jingdezhen and L'Oréal, but also in the lives of each of us. I hope that such a moment of the times is not only a look back for our past people, but also a inheritance for the next generation, so that young people can also participate in the construction of this cultural bridge. After more than 25 years in China, L'Oréal Paris, as a link to "convey beauty", provides consumers with luxury at their fingertips, and leads the French trend of "from fingertips to hair" in an all-round way, Zong Guoning, general manager of L'Oréal Paris brand, shared his understanding of French beauty meets Chinese style: "On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, it is a great honor to bring a touch of French red to the city famous for its blue and white flowers. "
Standing at a new starting point after 60 years, L'Oréal Paris and Longzhu Pavilion in Jingdezhen, China, jointly launched a series of activities to celebrate the 60th anniversary of China and France. As an important part of the event, the two parties jointly created the theme exhibition "French Beauty Meets Chinese Style" with the Xinhua News and Information Center, presenting the moving stories and fruitful achievements of Sino-French exchanges one by one, and inviting the audience to explore the fun of this journey.
The exhibition presents the picture of exchanges between China and France from the four perspectives of culture and art, economic and trade exchanges, scientific and technological innovation, and a better life, and witnesses the exchanges and voices between China and France from top to bottom. Since the 60s, China and France have been intertwined with art exhibitions, film, theatre, dance, fashion and music. The integration of culture is inseparable from the development of economy and trade. China has become France's largest trading partner in Asia and the seventh largest in the world, with 1 out of every 3 lipsticks exported by France being purchased by Chinese consumers. Scientific and technological innovation is the backbone of economic development. Since the beginning of the last century, China and France have actively cooperated in the field of ecology and environment, and will continue to deepen cooperation in various fields such as digital economy, medicine and biodiversity in the future. If the two countries are close to each other, mutual benefit and win-win results, the yearning for a better life is the wish of the people of the two countries, and it is also the original intention of the brand. When French beauty meets Chinese style, L'Oréal Paris and Dragon Ball Court meet at a wonderful meeting point, inspiring each other and bringing a better life to every ordinary person.
From now until May 31, 2024, the theme exhibition of "Heart-to-Heart Printing (Family) Son, Word of Mouth (Cup) "French Beauty Meets Chinese Style" will continue to be carried out in Taoyangli Historical and Cultural Tourism Zone and Taoxichuan Cultural and Creative Block in Jingdezhen, hoping to meet consumers. In the name of beauty, because of the friendship of porcelain, witness the creative encounter between French aesthetics and Oriental porcelain, feel the encounter across cultures and national borders, add a strong mark to the friendship between China and France, and appreciate the beauty of French China!