On April 23rd, the ZTEST Spring Home Improvement Supertest #Exploring the Most Beautiful Self #Five High-end TV Offline Blind Evaluation Activities hosted by Zhongguancun Online were successfully held in Beijing Lanjing Art Center. The purpose of the event is to use offline blind testing to allow on-site guests to really see, hear, and feel in a way that allows them to more intuitively understand the differences in picture quality performance between different TVs, so as to find the most suitable TV products for themselves. At the same time, it also conveys to consumers the new cognition that breaks the "parametric theory" of choosing TV, and the visual perception is also very important.
Real needs are the fundamental, and choosing a good TV cannot be parametrical
In this era of information explosion, TVs, as an important equipment for home entertainment, are constantly evolving. As the initiator of this event,Cai Xiaopeng, vice president of Zhongguancun Online, also expressed the original intention of the event,TV as a display device,The purpose of the user's purchase must be to look more comfortable or shocking to the eyes,And with the development of TV products and technology,Although the existing professional parameters can continue to measure the strength of some of the capabilities of TV,But it is impossible to fully show the real experience of a TV。
Cai Xiaopeng, vice president of Zhongguancun Online
Therefore,Zhongguancun Online put forward a new concept:"Explore the most beautiful self,Let your eyes decide!"Return to the original intention,Take the pure visual experience as the benchmark,Use the most direct、The most real perception to identify the viewing experience of TV。 With the general direction of the purchase led by the parameters,The mode of visual perception leading the purchase details,Help users find the most suitable TV for themselves。
Comparison of the four blind test dimensions A TV that meets the user's real viewing experience is a good TV
Based on market reputation and sales,This time, Zhongguancun Online purchased five high-end MINILEDTVs from the e-commerce platform,The brand covers Sony、Hisense、TCL、Casarte、SkyworthFive mainstream brands。 at the same time,Based on the user's real perception and use scenario needs,This activity starts from portrait photo comparison、Old movie restoration、Sports scene、Projection experience four evaluation dimensions,In the way of blind evaluation and voting,To find a good TV recognized by most people。
In response to the topic of good TV judging standards launched by this TV blind evaluation activity, two specially invited industry experts also expressed some of their views. Among them, Mr. Peng Jianfeng, vice president of the China Electronic Video Industry Association, believes that a TV that can meet the user's real viewing experience is a good TV. Whether it is to choose TV by parameters,Or choose TV by actual perception,Its core purpose is to meet the needs of use。 In his view, the parameters and perception are actually items that users need to consider in the selection process, and the current mainstream single parameter comparison in the industry may not be comprehensive enough.
Mr. Peng Jianfeng, Vice President of China Electronic Video Industry Association
Mr. Zhang Subing, chief expert of China Electronics Standardization Institute, said,There are many factors that affect the image quality of the core parameters of TV,And parameter evaluation can only help you choose a general product positioning,For example, whether it is an entry-level product or a high-end product。 And the real way to choose the best of the best is to make a second choice based on the perception, here he himself also explained the reason behind it, the first real perception allows users to see the effect of some dimensions that cannot be presented by parameters;
Mr. Zhang Subing, Chief Expert of China Electronics Standardization Institute
Hundreds of people witnessed the domestic cutting-edge high-end TV on the spot, breaking the upper limit of viewing with its strength
The event officially entered the blind test session, and under the joint witness and voting of industry experts, professional media and expert guests, ZOL voted for the single scoring champion in the four dimensions. Among them, CasarteM60TV, as a representative of the cutting-edge brand of domestic high-end TV, won the portrait picture quality, old movie restoration, and three championships of screen projection function, which fully demonstrated the strength of the product.
ZTEST spring home improvement supertest site
From the perspective of real perception, it is confirmed that a good TV should not be parametrical,Based on powerful AI computing power,With advanced super-sensitive image quality engine,Through high computing powerNPUCasarteM60Optimization of the main body of the film source portrait、Optimization of resolution and even SDR to HDR。 Allowing users to truly feel the improvement of content sources from the perspective of watching movies is also a leap forward in its own strength based on AI technology for a new brand.
Blind test voting results
Parameters determine the lower limit of perception, and good TV should be diversified
As the organizer, Zhongguancun Online has been committed to providing consumers with professional reviews and purchase suggestions. The successful holding of this event not only provides consumers with a more comprehensive and practical perspective on TV purchase, but also provides new ideas and references for the development of the TV industry. Looking forward to the future, with the continuous progress and innovation of science and technology, TV products will pay more attention to the real viewing experience of users. At the same time, the application of new technologies such as AI will also bring more possibilities and opportunities to the TV industry. We expect the TV industry to continue to innovate and make breakthroughs while continuing to enhance its hard power, meet consumers' demand for a high-quality viewing experience, and jointly promote the prosperity and development of the industry."
ZTEST spring home improvement supertest site
This time, ZTEST's spring home improvement supertest#Explore the most beautiful self#TV blind test activity not only broke the traditional concept of parametric theory, but also made consumers pay more attention to the real viewing experience of TV products. Through professional blind testing and interpretation by industry experts, consumers can have a more comprehensive understanding of the characteristics and advantages of different TV products, providing a powerful reference for future purchase decisions. At the same time, the success of the event has also injected new vitality and impetus into the innovation and development of the TV industry. We look forward to seeing more excellent TV products emerge in the future to bring consumers a better audio-visual experience."
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