China Youth Daily, China Youth Network Intern Reporter Zhao Limei Reporter Zhang Junbin
At present, many domestic products are "exerting force" to new quality productivity, and on this basis, they are constantly changing and leading the new trend of consumption.
The just-concluded 4th China International Consumer Products Expo (hereinafter referred to as the "Consumer Expo") has emerged a number of new quality productivity achievements, such as digital fast reverse production chain, AI (artificial intelligence) designed jewelry, AI satellites, ...... These high-tech products have brought surprises to consumers around the world, allowing them to experience the fruits of China's high-quality development.
"Domestic products + new quality productivity" is full of new vitality
A silk scarf from design to production to the hands of consumers, the fastest only 24 hours, this is Hangzhou Wansli Silk Culture Co., Ltd. (hereinafter referred to as "Wansli Silk") digital fast reverse production chain can achieve the effect, at the Consumer Expo, Wansli Silk will bring its new quality of productivity innovation practice results to the scene.
Su Lihong, deputy general manager of the Silk Co-creation Division, introduced that Wansli has launched the first practical graphic AI model in the silk industry - the Wansli flower model, which integrates a database of 500,000 flower patterns and more than 300 AI image algorithms. Consumers only need to simply enter information such as zodiac, gender, and favorite style, and the AI model can instantly design a series of silk scarf graphics. In the past, it took about a week for a designer to design a silk scarf style, and the AI model may take less than 1 minute.
Su Lihong said that they have achieved the leapfrog development of the silk industry through the model of "traditional silk + AI + cultural creativity + high-tech". In fact, Wansli Silk began to lay out new quality productivity very early. She hopes that a series of technological changes can lead the silk industry to open up a new national trend. "AI is both an opportunity and a challenge for the development of enterprises, and only by continuously innovating and changing with AI can enterprises cope with the complex market environment, maintain the vitality of enterprises, and achieve sustainable and healthy development. ”
The eco-friendly jewelry brand Pingaos GAONAS has also integrated AI design into product design, combining circuit boards, nuts, CDs, industrial waste gears and other materials with artificial jewelry to design 8 lifelike "butterflies" with the theme of marine pollution, light pollution, human waste, and industrial waste. This year, the "When Jewellery Meets AI (Artificial Intelligence)" booth became a popular check-in point at the Expo.
Zhang Lina, art director of the GAONAS brand, told the reporter of China Youth Daily and China Youth Network that when jewelry and AI collide, it interprets the symbiosis of environmental sustainability and beauty.
In Zhang Lina's view, AI will help the efficiency of jewelry design leap forward, and can add more imaginative possibilities to traditional design. In the future, AI technology will be popularized and complement traditional design, so as to design more excellent works for consumers.
Zhang Lina revealed that in the future, Gaonas will open an AI-designed jewelry counter. "AI design itself is a fantasy, and we have to dare to take a step forward. ”
Bringing AI to space to empower humanity
At present, the "tentacles" of new quality productivity represented by AI are constantly extending, and even have reached "space".
In the exhibition area of domestic products and trendy products in Hall 7 of the Consumer Expo, the Hubei exhibition area directly took more than a dozen words of "developing new quality productivity and stimulating new consumption potential" as the "signboard" of the exhibition hall. Yingqianjia Intelligent Technology (hereinafter referred to as "Yingqianjia") located in it has brought robots, digital humans and AI intelligent products this year...... Their booth attracted many people to visit the exhibition, and there were often people who came to talk to digital humans, play against Go robots, and buyers to discuss cooperation.
Zhou Yongjie, product manager of Yingqianjia, barely stopped. According to him, the aerial imaging teleprompter they brought has attracted a lot of attention, and this teleprompter has realized functions such as aerial imaging, one-way vision, and image perspective, and the aerial operation in science fiction films has become a reality.
Touchless control technology will make people's lives smarter and safer. Zhou Yongjie said that the "Dry Realm Aerial Imaging Ladder Control Terminal" independently developed by Yingqianjia can also realize aerial imaging, and the elevator button can be touched with one finger in the air to prevent contact infection, and the touch accuracy reaches the millimeter level. This technology can also be applied to safes, access control, and door locks to avoid privacy leakage and hacker intake.
"It's too busy. Zhou Yongjie felt the high popularity, high-tech and international style of the Expo. He hopes that through this platform, more application scenarios will be found for their cutting-edge technology products, so that AI can empower more people, and promote the development of new quality productivity by creating a new future of "AI+".
AI is not only applied to people's daily life, Jin Yuyu, director of Greater China of Enceladus Space Technology (Hangzhou) Co., Ltd. (hereinafter referred to as "Groundus") and his team, put AI on satellites and launched them into space.
In August last year, Jin Yuyu's team successfully sent the first intelligent remote sensing satellite with AI payload as the core and intelligent operating system "Guardian Intelligent Emergency 1" into the sky, which realizes real-time observation, real-time processing and space intelligence on the satellite with breakthrough computing power. Jin Yuyu said that this is due to the intelligent payload platform of "String" Edge AI independently developed by Teleladus, which is also the world's first intelligent payload platform that provides the highest 300TOPS computing power in orbit, so that a variety of intelligent applications can be directly run and verified on the spacecraft, enabling various scenarios including forest disaster reduction, water quality monitoring, forest fire spots, pest and disease monitoring, etc.
At present, Enceladus's AI satellite has also set sail "to sea", and at present, Enceladus is making the first satellite for China's commercial space export, which will be delivered in space in September this year.
This is Jin Yuyu's first time at the Consumer Expo, and he has seen a lot of high-tech products, many of which may be future partners. In his view, as part of the new qualitative productivity, AI has brought changes to the satellite field, and the satellite data collection side is constantly changing, and the data application side needs to be improved. In the future, AI empowerment will become more and more extensive, and space will no longer be just high up for ordinary people.
At present, the AI satellite they helped launch has been applied to forest fire monitoring in many areas, and once a fire occurs, it can locate the location of the fire more efficiently and accurately, which is convenient for rescuers to put out fires.
Sail "to the sea" Chinese brands to accelerate their rise
Li Yuzhong, the marketing manager of Nuoerkang, who came to the Expo for the first time, brought a very small thing to the scene - cochlear implants, and he hoped that the products he brought could help more hearing-impaired people hear the world. In the past few days, people have visited Li Yuzhong's booth from time to time to inquire, and some of them are looking for a way for their families to be heard.
As an electronic bionic product, cochlear implants require a number of high-tech technologies to support them. Nuoerkang broke through the technical barriers and successfully launched a self-developed cochlear implant system with independent property rights. Over the years, Nuoerkang's cochlear implants have continued to sail to the sea and have been exported to more than 20 countries such as Russia, Spain, and Romania.
According to Li Yuzhong, Nuoerkang is also developing neuroelectrical stimulation treatment and rehabilitation products such as auditory brainstem implantation system, artificial vision system, deep brain stimulation system, hemiplegia stimulation system, and sacral nerve stimulation system. Li Yuzhong's wish is not only to "let those who cannot hear hear", but also to "let those who cannot see see and those who cannot stand up can stand up". According to him, at present, the Nuoerkang artificial retinal extracorporeal machine has passed clinical trials and is preparing to be marketed.
Li Yuzhong said that as the largest consumer boutique exhibition in the Asia-Pacific region, the Consumer Expo has allowed him to see more high-quality Chinese "intelligent" manufacturing.
"Many national brands and Made in China have undergone great changes, which really gives us great expectations and great surprises. In Su Lihong's view, some national brands are not lagging behind some foreign brands in terms of design and quality, and even catch up in some places.
At this year's Consumer Expo, many exhibitors and buyers came with a willingness to cooperate and returned with fruitful transactions. Two days before the opening of the Consumer Expo, Wansli Silk has reached cooperation with some partners. In addition, some foreign consumers have shown strong interest in Wansli's "Silk +" cultural and creative products.
Wanshili Silk has been doing foreign trade business, in the past, more made in China to go to sea, with the continuous upgrading of China's "intelligent" manufacturing, brand cultivation capabilities continue to improve, and now more Chinese brands "go to sea". Su Lihong said that in the future, Wansli Silk will continue to innovate and iterate, driven by fashion creativity and digital technology, based on building a national brand to the world, using fashion creativity and digital technology to promote the global spread of silk culture, and creating a new transcendence of Chinese brands in quality and value.
This is just a microcosm of Zhejiang's consumer goods. During this year's Consumer Expo, the Zhejiang Provincial Administration for Market Regulation organized more than 20 "Pinzibiao" enterprises such as Wang Xingji to jointly appear in the name of the "Pinzibiao" historical classic theme pavilion, with the theme of "World Quality Made in Zhejiang", which comprehensively reflects the cultural heritage of poetry and painting Jiangnan and vitality of Zhejiang.
Bao Yangbo, deputy director of the Quality Development Department (Science and Technology Department) of Zhejiang Provincial Market Supervision Administration, said that "Pinzibiao" is a representative of high-standard and high-quality Zhejiang manufacturing. On the other hand, it has effectively promoted the development of the industry to "high", that is, to high-quality development.
Bao Yangbo told the reporter of China Youth Daily and China Youth Network that the next step will be to strengthen the construction of "product word standard" and promote the development of new quality productivity.
"The brand must be excellent first of all. Bao Yangbo said that it is necessary to implement the main responsibility of enterprise quality, so that enterprises can strengthen comprehensive quality management upgrading and improve product quality. At the same time, we should continue to enhance the core competitiveness of the brand, continue to strengthen the technical cultivation of the brand, and provide a good environment for the cultivation of the brand.
Bao Yangbo said that on the one hand, it is necessary to support the innovation and development of enterprises, especially to support enterprises to increase the intensity of innovation and research and development, increase the scientific and technological content of products, and accelerate the pace of industrialization of new products. On the other hand, it is necessary to strengthen brand innovation, especially to strengthen the innovation of product design, increase cultural creativity, and unite through a series of innovations to enhance the overall image of the brand.