Source: Photo.com
On April 23, Xiaomi Lu Weibing posted on Weibo that Mr. Lei announced at the Xiaomi Investor Conference held today that as of April 20, the number of Xiaomi SU7 orders has exceeded 70,000 units, and this year's production capacity has been sold out.
Among the 70,000 units locked in the order, the standard version accounted for 28.57%, the Pro version accounted for 28.27%, and the Max version accounted for the most, reaching 43.16%, which shows that the top configuration is the most popular.
According to reports, the Xiaomi SU7 was released on March 28, 2024, and as of April 20, only 24 days have passed.
On April 22, Lei Jun announced through Weibo that the production capacity and delivery speed of the first model of Xiaomi Automobile, Xiaomi SU7, are increasing rapidly, and the standard version and Max have been delivered ahead of schedule. If users are really anxious to buy a car, they can consider buying Zhijie S7, Weilai ET5, Xiaopeng P7 series and other models, he also said that domestic new energy vehicles are good.
Currently, the Xiaomi car SU7 is slow to be delivered due to demand that is three to five times higher than expected.
According to the plan, Xiaomi Auto plans to build a vehicle manufacturing plant in Beijing Economic Development Zone in two phases, one of which covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles, and will be completed in June 2023, and the second phase is scheduled to start in 2024 and be completed in 2025. Although the annual production capacity is 150,000 units, but limited by the supply of various parts and production processes, the current Xiaomi car production capacity has not been fully released, according to the production plan, Xiaomi car to March this year monthly production of more than 3000 units, to April the value climbed to 4000-5000 units, after which the monthly production capacity to the end of the year stabilized to the level of 6000 units.
Tens of billions of funds have been invested in the automobile industry
Judging from the investment data of Xiaomi Group, Xiaomi Yangtze River Industry Fund, Shunwei Capital and other Xiaomi investment entities, Xiaomi has been laying out the automotive field since 2011, and has completed 52 investment events in the automotive field before announcing in 2021, with a cumulative investment of 26.227 billion yuan. After the announcement of the construction of the car, the amount and number of Xiaomi investments from 2021 to 2022 reached a new high, reaching a maximum investment of 29.988 billion yuan in 2021 and 26 in 2022.
Xiaomi Auto SU7 Supply Chain
From the perspective of the main suppliers of Xiaomi Auto SU7, Xiaomi's investment company Zejing Electronics AR-HUD products have been supplied to Xiaomi SU7 models, and Xiaomi SU7 Pro and Xiaomi SU7Max are equipped with Hesai ultra-high-definition long-range lidar AT128, with high-end intelligent driving functions, and will be delivered in April and May 2024 respectively.
The five core technologies of Xiaomi Automobile
In the motor section, Xiaomi super motor V6, V6s performance is slightly inferior to Zhijie S7; In the battery sector, the highlight of Xiaomi SU7 compared to other competing cars is its innovative integration technology, but judging from the data, the battery capacity is slightly lower than that of ZEEKR 007; In the die-casting process, Xiaomi is the only domestic automobile manufacturer that can mass-produce self-developed large die-casting materials, and the advantages are more obvious, but in terms of clamping force, Xiaopeng has an integrated die-casting machine with a current tonnage of up to 12,000 tons, and is about to expand a 16,000-ton die-casting machine, and the competition is fierce; In terms of intelligent driving level, there is a big gap between Xiaomi and other competing cars; In terms of the intelligent cockpit system, based on the global ecological layout of Mijia, it has shown a strong ecological application experience in the smart cabin.
Zhou Hongyi, founder and chairman of 360, believes that Lei Jun not only does a good job in making Xiaomi cars, but also has a god-like existence in marketing. "Lei Jun said a lot of things at the Xiaomi press conference, and I, as a novice user, listened to them all and felt that I understood them. In his opinion, one of the most important reasons for the success of Xiaomi Auto is to have a user mindset.
According to the research report of Cinda Securities, Xiaomi Auto has its own user traffic, and since the official announcement of the start of car manufacturing, more than 20 listed companies have said that they will cooperate with Xiaomi's car business. With Xiaomi's advantages in intelligence, ecological synergy, fan effect and channels, the delivery volume of Xiaomi cars is expected to gradually increase, and related parts suppliers are expected to benefit from it.
CITIC Securities said that Xiaomi's scale and layout in terms of brand, supply chain, software, ecosystem and channels have become an important advantage in the competition in the smart car market. According to CITIC, the SU7 exceeded the market consensus in terms of pre-orders (nearly 89,000 units) in the first 24 hours.
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