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Text/Daily Talk
Editor/Tian Tian Said
The domineering producer is no longer the gorgeous it was back then!
When it comes to the past glory of American culture in China, I believe everyone has a unique memory. From the early 80s to the late 90s, it was a golden age for the spread and penetration of American culture in China, and film and television works, artists and singers occupied the domestic entertainment map one by one. In the memories of many people's youth, they all have the shining imprint of Hollywood blockbusters and popular American dramas.
At that time, everyone in the community playground or in the front and back yards of their homes loved to talk about popular American dramas such as "California" and "Friends". Moms also love to mingle with each other in the neighborhood about the latest works by American superstars such as Mariah, Whitney, and Madonna.
I still remember that in the old-fashioned theater in the county, I had to wait in a long line to buy tickets. Occasionally, a few dilapidated posters of domestic blockbusters will fly in the courtyard, but they are often pale and powerless to be overwhelmed by the shocking temperament of American films.
It was not until the beginning of the new century that the status of American culture as a "unified country" in China was gradually shaken. But in the past ten years, American culture has been even more proud, dominating at home and abroad. As long as it is produced, it is destined to be a crazy cultural trend.
However, in recent years, there has been an unprecedented "collapse" in the status of American culture in the Middle East! People are often shocked to see that those once glorious American cultural products have been grandly "pulled to the bottom"!
American drama: The bullet is exhausted
Not to mention soap operas and spy war dramas, even American dramas that have always been well received, the decline in recent years is obvious to all.
Dramas can be said to represent the best quality of American dramas, and they have always been considered the artistic height of screenwriters and directors. Once upon a time, "Breaking Bad", "Friends", "House of Cards" and so on were all hailed as cultural treasures and sought after by the world.
However, in recent years, these American dramas can be said to have run out of food and retreated. Take "House of Cards" as an example, the first two seasons can be said to be highly regarded, and the protagonist Kevin Spacey was nominated for an Emmy.
But since the third season, the programming and quality of the episodes have plummeted. By the fifth season, many viewers have said that they have been very disappointed with the foreshadowing of the plot, and it is not worth watching at all.
"Breaking Bad", which once went hand in hand with "House of Cards", also fell. The first two seasons can be said to be the culmination, establishing the show's milestone status at the cultural and word-of-mouth level. But in the third season, the screenwriters are obviously helpless, and with the blessing of twists and turns in the plot and contradictions, many viewers complained about this drama "Where is the main drama, it can't be saved".
This frustrated status quo is also reflected in many popular American dramas. Even those top IPs that are regarded as "rare in a century", such as "Game of Thrones" and other works, have fallen seriously in the last season or two.
The crew and producers can be said to have personally extinguished the expectations of fans for many years. The feeling of falling off the horse and retreating in the middle of the game made many senior viewers feel bored and uninterested in chasing down.
It is hard for everyone to imagine why the once mainstream dramas and dark horse works went around in such a big circle, and finally dragged the benchmark American drama off the altar.
Movie box office: A Song of Fire and Ice
The same is true for movies. The influence of American blockbusters is now fading, and it is difficult to dominate the whole country as much as it once did.
It is obvious to all that domestic films are rising in an unprecedented way. Many are regarded as representative blockbusters, and often leave behind the Hollywood blockbusters released at the same time.
Just a few days ago, during the Oscars, the high-profile "Shangyang" was released at the same time. As a result, it was an indiscriminate bombardment, and he won the annual box office championship in one fell swoop.
and blockbusters such as "Batman" and "The Big Stubborn", which are competing with one of them, have suffered a tragic Waterloo, and the box office has almost been crushed and swept away!
It used to be the summer season when Hollywood was extremely fortunate to the Chinese, but now it is also in a depression. In the past summer file, the domestic masterpiece "Shuimen Bridge of Changjin Lake" won the total box office championship. At the same time, Hollywood blockbusters such as "The Defenders" and "Spider-Man 3" either had a dismal box office or simply abandoned the mainland market.
In the face of this situation, it is not difficult to see the shift in the taste of Chinese people in watching movies. Those former "box office poisons", Hollywood movies have lost their kingship. The model of large-scale production and big industry may not be able to make people rush to it.
You must know that during the period from the 80s to the 90s, Hollywood blockbusters have always had a strong cast, well-made, and a transcendent domineering aura. This is indeed an unattainable existence for domestic films.
But now, with the take-off of the domestic film industry and the continuous improvement of the level of the director group, the quality of works and the production industry have fully caught up with the Hollywood films of that year. Hollywood movies, on the other hand, are just struggling to make a living.
Top artists and youth idols are no longer in the limelight
In contrast, the top American artists and youth idols who once ruled the country are now even more beautiful.
At that time, as long as an American pop musician released a new album, it was destined to be hype and saliva. As long as Hollywood stars make new films, they will immediately be sought after across the country and even overseas.
But now, it's gone, and there's no shadow to be found.
Let's talk about the top musicians in the United States, those former Beyonce, Lady Gaga, Katy Perry and other divas are no longer as good as they were back then. The latest album and single releases are hardly enough to attract any attention.
Even the idol groups NSYNC and Beckstreet Boys, which once made crazy fans scream, have now disappeared, and only old news has been reunited at an awards ceremony.
Don't forget, it was when Justin Bieber and One Direction rose to prominence. Everywhere you go, it's like a mobile carnival party flowing around the world. What now? Bieber's desire to study abroad is out of desperation.
The 1D Tiantuan has long been out of popularity in Chinese mainland. After all, the music scene also has a cycle of reincarnation, and it has to follow the trend of the public.
Looking back now, the reason why American culture can flourish so well in China is because of the hype of these youth idols and top musicians. Without the help of this frenzy, there will be little vitality left of American culture in China.
In fact, some things are not completely lost in the case of "uncrowned". For example, Lady GaGa, a singer who is a solid musician, has a good quality of the song itself. When her new album was released, although the attention was not as good as before, there were still some supporters who were brushing up on their presence.
But the vast majority of film and television music artists are completely finished. It's really because the entire entertainment landscape of American culture in China has fallen into collapse, and these former darlings are naturally drifting away.
From the former ruler, he has been directly reduced to a foreign scum in the entertainment map.
Let's see, in the past six months, who else has been releasing new works one after another by American artists? Who has been as angry as back then, attracting the attention of a lot of fans? To be honest, it is really difficult to find a suitable example.
Don't look for any embodiment of American culture in them. The kaleidoscope of the past no longer contains American culture, but only a complete sequelae!
The new generation of young people is indulged in vulgarity and absurdity
And that's not even the most critical point. In recent years, for the vast new generation, American culture has simply degenerated without a bottom line.
Let's take a look at the recent batch of so-called new generation of American artists and Internet Internet celebrities, which are simply the epitome of quality and upbringing. At a young age, he couldn't tell about impetuousness, ignorance, self-promotion, and unabashed shouting on the Internet.
You can see at a glance that what they show is not called culture at all, it is clearly the evil of Internet culture that cheats each other!
In the past, American culture was just injecting its own values and mainstream ideas into film and television works. Spread to the public in an entertaining way to create an elegant atmosphere.
But now, these newcomers are clearly doing something completely different. Their behavior is all low-level fun and cyberbullying. Don't talk about any values, it's simply carrying forward the vulgarity and kitsch!
And worst of all, their influence is gradually spreading to the new generation of young people. The children around us are being led by the absurdity of these influencers to take for granted rudeness, ignorance and self-centeredness.
As a result, the appeal of American culture is being overshadowed little by little. In its place, there is an air of unbridled disorder and rampant disorder. Not to mention film and television music, even dressing up is becoming more and more out of the flow.
Young people dressed in flamboyant clothes can be seen everywhere on the streets, all with hideous faces and extremely exaggerated jewelry. Anyone who sees it will frown, and secretly slander these young people for their behavior is simply destroying social civilization.
Let me ask, what is the purpose of such an aimless performance? The Americans themselves are really blind and even include this group of young people in their own cultural standard-bearers.
Such a result is inevitable, and it is also the root cause of the collapse of American culture in China. As long as this group of Internet celebrity artists is offered as the new idols of American culture, not only in the mainland, but even in the mainland, it is destined to be torn apart.
Those film and television works and music songs can also usher in temporary exposure just by relying on gimmicks. But if you want to be truly accepted by the world as a cultural leader, it is far from qualified. Not to mention the influence on the domestic public, it will only intensify to the opposite.
In general, the reason why American culture collapsed in China is, in the final analysis, because of its own flaws. More and more so-called entertainment works are just heavily capital-driven, focusing on gimmick hype rather than art itself.
In addition to those film and television dramas that are as fragrant as buns and can't be touched, and then look at the vulgar performance of these ignorant young people, how can there be a trace of cultural breath? American culture may have long been hovering on the edge of hell.
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