On social media platforms, there are always some phenomenal influencers who have quickly accumulated huge popularity and influence among fans with their outstanding talents and unique personal charm. Sometimes, however, these influencers get caught up in the whirlpool of public opinion because of some misconduct. Recently, the incident of Kuaishou's first brother Simba has aroused widespread attention and discussion.
Simba is the most well-known influencer on the Kuaishou platform, with more than 60 million followers. He relies on funny live broadcast content and outstanding marketing ability, and is known as the "first brother of live broadcasting". But recently, he has been repeatedly banned and restricted by the Kuaishou platform for a series of misconduct.
Here's the thing, Simba was first open-mouthed and sharp-tongued in the live broadcast, and had some quarrels and disputes with other Internet celebrities, which caused a lot of controversy. In order to continue the live broadcast, he kept changing his number to start broadcasting, but he was banned by Kuaishou. What's even more ironic is that he also used his apprentice's account to start broadcasting, and as a result, the live broadcast function was also restricted.
Simba said that his inappropriate words and deeds were to attract eyeballs and hype, create hot topics, and attract more fan traffic. However, this practice obviously violates the rules of the platform and harms the interests of other streamers. Some analysts said that Simba's live broadcast sales performance was exaggerated, and the actual income was only 67.87 million yuan, far lower than the rumored sky-high price of 500 million yuan.
In this era of pursuing dreams, there are always some people who have written their own legendary stories with their own efforts and perseverance. Today, let's talk about the inspirational experience of farmer entrepreneur Xin Youzhi. From a rural guy in Heilongjiang to now having his own company and brand, his road to success is absolutely exciting!
Xin Youzhi was born in an ordinary peasant family in Heilongjiang, and he is the only child in the family. Due to their poor family background, they live in a dilapidated warehouse in the village, and the living conditions are very difficult.
Despite facing such a predicament, Xin Youzhi has a dream of self-reliance burning deep in his heart. From an early age, he showed extraordinary perseverance and hard work. He understands that only through his own efforts can he change his fate. He was always the first to wake up every morning to help his parents with farm work and study hard at school.
His thirst for knowledge and his yearning for the outside world drove him to explore a wider range of opportunities. As a teenager, Xin Youzhi decided to leave his hometown and go to the city to earn a living. He took all his family's savings with him, hoping to find a better life and opportunities in the city.
In the beginning, he faced numerous challenges and difficulties in the city. With no experience or background, Xin aspires to start with the basics, and like many people, he worked as a small worker, food delivery man, and cleaner. Despite the heavy burden of life, Xin Youzhi never gave up on his dreams.
He used every meager income he saved to continue to learn and improve himself. During the day, he worked hard, and at night, he flipped through various books to enrich his knowledge. He discovered that he had a special interest and talent for computers and technology, so he decided to focus on his studies.
After years of hard work and study, Xin Youzhi finally mastered the skills of computer programming and software development. He began to work on projects and showed great talent and creativity. His work gradually became recognized, and he began to gain more opportunities and rewards.
In 2017, Xin Youzhi decided to set up his own trading company in Guangzhou, a move that became an important turning point in his life and opened a new chapter.
At the beginning of the start-up, Xin Youzhi faced countless challenges and uncertainties. But he was not intimidated by difficulties, on the contrary, he saw them as opportunities and opportunities for growth. He actively looks for market needs, has an in-depth understanding of industry dynamics, and builds good relationships with suppliers and customers.
As the chairman, Xin Youzhi personally participates in every aspect of the company, and he uses his professional knowledge and experience to lead the team to develop and grow. He focuses on team building, recruits a group of talented and passionate employees, and builds an efficient and collaborative team.
Xin Youzhi is proficient in market changes and business opportunities, and with his keen business acumen, the company quickly found its niche and earned a reputation in the industry. He actively participated in business exhibitions and exchange activities at home and abroad, expanded the company's business scope, and established long-term and stable cooperative relations with partners at home and abroad.
Under his leadership, the company gradually achieved large-scale development. Xin Youzhi pays attention to product quality and customer service, and the company's products have been recognized and trusted by the market. The company's sales and profits also showed a steady growth trend.
In addition to his commercial success, Xin Youzhi also focuses on corporate social responsibility. He actively participates in public welfare undertakings, donating to schools and helping children in poor areas to get better educational opportunities. He is also actively involved in environmental protection activities to promote the sustainable development of the company.
Amazingly, on September 26, 2019, Xin Youzhi participated in a live streaming event, showing his outstanding skills in marketing and promotion. The live broadcast took only 10 minutes, but it created jaw-dropping results.
In this live broadcast, Xin Youzhi chose sea duck eggs as the main product for sales. He is well aware of the market demand for healthy food, and sea duck eggs are one of the high-quality health foods that have attracted much attention. He carefully planned the live broadcast content and prepared a detailed product introduction and promotion plan.
After the live broadcast began, Xin Youzhi quickly attracted a large number of viewers with his unique charm and expertise. He vividly introduced the nutritional value and unique taste of sea duck eggs, which aroused the interest and curiosity of the audience. He also shared some interesting stories and cooking tips that made the audience even more excited and eager to buy the product.
During the live broadcast, Xin Youzhi not only answered the questions raised by the audience accurately, but also used his expertise to endorse the product. He demonstrated the production process of sea duck eggs and the rigorous process of quality inspection, which built confidence for the audience.
Not only that, Xin Youzhi also carefully designed some limited-time offers and purchase packages to attract the audience to place an order immediately. He talked about the benefits of buying sea duck eggs and promised to give the audience excellent after-sales service and quality assurance.
This series of marketing and promotion methods, coupled with Xin Youzhi's personal performance, filled the audience with confidence and desire to buy. The results are remarkable, in just 10 minutes, the number of orders for sea duck eggs exceeded 156,000 orders, and the sales of single products were as high as 3.274 million yuan.
Such an astonishing achievement not only reflects Xin Youzhi's outstanding skills in marketing and promotion, but also proves his deep insight and business acumen in the market. His success has not only brought great business value to his own business, but also become a benchmark and role model in the industry.
From obscurity to dominance, Xin Youzhi uses his own story to interpret the weight of the sentence "Poverty limits our dreams, but it must not limit our dreams". He always remembered his roots and held up a piece of the sky with his hands.
Xin Youzhi's success is no accident, behind it is his persistent pursuit of dreams and unremitting efforts. As a farmer-turned-entrepreneur, he is a representative of so many people who have dreams but are finally hit hard by reality. He used his story to show us that as long as we have determination and perseverance, we can finally realize our dreams even if the starting line is low.