Recently, former CCTV female anchor Li Sisi caused trouble with the sentence "Can you not make a sound" during the interactive broadcast on Douyin, and was accused by netizens of the collapse of her personality, exposing her arrogant true colors.
The reason for the incident was that when Li Sisi was live broadcasting, the assistant moved slightly, and Li Sisi glared at the assistant and asked the assistant not to make a sound. After this video was exposed, netizens said that they couldn't get used to Li Sisi's style.
Li Sisi used to be a well-known host of CCTV and hosted many well-known programs. But she suddenly quit CCTV at the peak of her career for unknown reasons. It is rumored that she has a discordant relationship with Dong Qing, and it is also said that she can develop quickly in CCTV because of her background.
And Li Sisi's CCTV road is different from Dong Qing and other predecessors, she became the host of the CCTV Spring Festival Gala only a few years after graduation, and quickly gained a firm foothold in CCTV.
Li Sisi did not start from the grassroots level like Dong Qing and other predecessors, and it was not until later that he entered CCTV and became a well-known host. Li Sisi was able to directly emerge on CCTV, causing speculation that she relied on her family background.
Some analysts also believe that Li Sisi does have something extraordinary, otherwise he would not have been able to get such an opportunity. But in any case, Li Sisi's rapid rise in CCTV, all parties have different views.
When Li Sisi's hosting career was in full swing, she suddenly faded out of CCTV, and it was not until Dong Qing also left CCTV that Li Sisi officially withdrew.
Some analysts believe that there is a contradiction or competition between Li Sisi and Dong Qing, which may be one of the reasons for her departure. But the specific inside story is rare to the outside world. Li Sisi has not yet given an explanation for the end of his CCTV career.
Now Li Sisi is mainly active on Douyin, and there are live broadcasts from time to time. The image she showed in the live broadcast has changed a little compared to the past.
Some netizens said that Li Sisi began to show his life status, such as revealing that he hadn't eaten for a day and was broadcasting live in the hotel. This is considered to be her showing the natural side of life to netizens.
But this time, Li Sisi lost his temper with his assistant, and he was still accused of collapsing. Because in the past, she was always gentle and generous in front of the camera, and she felt very easy to get along with.
Unexpectedly, in private, she was still so condescending and commanding to the staff. This is too different from the public image she created, and it will inevitably disappoint netizens.
In fact, when Li Sisi was on CCTV in the past, there were rumors that she was arrogant, but she could hide well in front of the camera. The attitude reflected in this live broadcast seems to confirm this rumor.
Netizens have said that the image of Li Sisi under the camera is just a face she deliberately created, not a real character.
Popular anchors generally show their daily lives and shorten the distance with their fans. But Li Sisi's unintentional arrogance in this live broadcast overturned the good image she had always maintained.
This made netizens see her true state clearly, and it is not surprising that her personality collapsed.
After the incident, Li Sisi did not explain or apologize for the incident, but continued to update various content on Douyin. Regarding the alleged collapse of the personality, she doesn't seem to care about the opinions of netizens.
This once again shows her way of doing things, which is self-centered and doesn't care much about what others think.
It can be seen from this incident that Li Sisi's real state outside the camera is still far from the personality and image she shows to the audience.
In the past, she could hide her true face by strictly controlling exposure, but there are inevitably flaws in the Internet era. If Li Sisi wants to rebuild a good image, he also needs to gain recognition through more sunny actions.
Li Sisi's live broadcast revealed her arrogant side, which is very different from the image she created under the camera, so it was considered by netizens to be a collapse of her personality.
This incident reflects that anchors also need to have a correct attitude and act in line with their positioning when managing their public image, otherwise they will inevitably "overturn". If Li Sisi wants to win back his image, he also needs to prove himself through positive actions.