Taxis have enlarged their tactics again, and market prices have begun to be implemented?
In the past two days, some riders broke the news that Kunming taxis began to implement market adjustment prices, and many taxis have been pasted with conspicuous posters, starting from 6 yuan in the off-season, 7 yuan in the peak season, 7 yuan on weekends, and 8 yuan on holidays;
Not only Kunming, Hubei Wuhan taxi also acted, beckoning 7% off, except holidays.
It can be seen that this kind of market-adjusted price is not official, but the driver spontaneously lowers the price. Some drivers said that this kind of voluntary price reduction violates the passenger management regulations. If you let the driver reduce the price independently, you will be 7% off, I will be 6% off, and he will be 5% off, and the price of the taxi will be completely messed up. Once investigated, they will also face fines.
What's even more cruel is that even if the taxi price is reduced, it will not be able to regain the lost passengers. Last week, Hefei taxis voluntarily lowered their prices and shouted the slogan that all taxis are half price, in an attempt to regain the lost passengers by killing 1,000 enemies and losing 800 yuan. Now the follow-up is here -
The taxi driver parked the car in front of the passengers and shouted, "It's 10 yuan for online car-hailing, and my starting price is 5 yuan, so get in the car quickly." However, he was still mercilessly rejected by the passengers, preferring to stand on the side of the road and wait for the ride-hailing service than get into a taxi.
After all, in the eyes of passengers, the price is known and transparent before the ride-hailing is made, but even if the taxi is half price, the final price may still be more expensive than the online ride-hailing. For less than 1 yuan and 1 kilometer, online car-hailing has been accustomed to it, can a taxi handle it?
The phenomenon of taxi drivers voluntarily reducing prices is ostensibly a price competition between taxis and online car-hailing, but in fact it is a low price of online car-hailing. As we all know, in order to attract passengers and please passengers, online car-hailing platforms continue to launch marketing strategies such as special prices, fixed prices, coupons, discounts, and 0.1 yuan rides.
If online car-hailing can't get out of the low-price, the competition between taxis and online car-hailing will not stop. Fortunately, many local governments have already begun to act.
On April 9, at the third plenary meeting of the first session of the Kunming Online Car-hailing Industry Association and the signing ceremony of the self-discipline convention of the Kunming Online Car-hailing Industry Association co-sponsored by the Kunming Municipal Transportation Bureau, the Kunming Civil Affairs Bureau and the Kunming Online Car-hailing Industry Association, 18 online car-hailing platform companies in Kunming jointly signed the "Kunming Online Taxi Reservation Automobile Industry Self-Discipline Convention" (hereinafter referred to as the "Convention"), which clearly stipulates that in terms of online car-hailing pricing, it is necessary to reasonably determine the freight rate standards and business strategies. Unfair competition behaviors such as "mutual dumping", "money burning war", "big data killing" and "exclusivity" support and promote the orderly and normal flow of drivers and passengers, and jointly maintain market order and create a fair competition environment.
It is believed that under the guidance of relevant departments, the online car-hailing market will return to rationality, and the rights and interests of online car-hailing drivers and taxi drivers will also be protected. Of course, whether it is an online car-hailing driver or a taxi driver, if you want to maintain a good income in the current low freight rates, the only way out is to change your views and cognition of this industry, reduce your expectations for this industry, and run fast at the same time.