From April 13 to April 18, 2024, the 4th China International Consumer Products Expo, co-sponsored by the Ministry of Commerce of the People's Republic of China and the Hainan Provincial Government, was grandly held in Haikou, Hainan Province.
As China's first national-level exhibition with the theme of consumer goods, and also the largest boutique exhibition in the Asia-Pacific region, the CICG is an important national-level open platform for building a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other, and is an important carrier for optimizing the supply-side reform of the domestic consumption field, promoting the return of overseas consumption, and promoting the transformation and upgrading of domestic consumption. Pien Tze Huang has participated in the exhibition for four times with its medicines, cosmetics and health foods, showing the market and consumers the company's rich health product matrix, ingenuity inheritance of product quality and time-honored brand spirit.
With the theme of "Sharing Open Opportunities and Creating a Better Life", this year's CICG continued to focus on "new, special and excellent" consumer products, attracting more than 4,000 brands from 71 countries and regions to participate in the exhibition, actively leading the new trend of digital, green and healthy consumption. Pien Tze Huang talks about brands and seeks the future with global leading brands and consumer boutiques, creating a good image of Chinese brands and expanding new opportunities for global trade.
The Vice Governor of Fujian Provincial People's Government, members of the Party Leadership Group and representatives of the Fujian Pavilion visited the Pien Tze Huang booth and successively visited the exhibition areas of Pien Tze Huang medicines, cosmetics and health foods, to gain an in-depth understanding of the development of Pien Tze Huang's big health industry in recent years, and affirmed Pien Tze Huang, compound Pien Tze Huang lozenges and Pien Tze Huang cosmetics series, and Pien Tze Huang "Blue Hat" health food series.
As one of the "highlights" of Pien Tze Huang's participation in the Consumer Expo, Pien Tze Huang Company comprehensively displayed its core varieties Pien Tze Huang, important series of varieties Angong Niuhuang Pills, Compound Pien Tze Huang Lozenges, Yin Choleping Liver Capsules and other products, actively promoted Pien Tze Huang brand snow skin flawless whitening series, Queen's brand whitening cream and other freckle removal and whitening products, as well as cosmetics such as the new Queen Ginseng Cream to be launched in 2023, showing the integration and innovation of Chinese ingredients and scientific and technological skin care, showing the beauty of the Orient; The four "blue hat" health foods, namely Bisporus mushroom extract tablets and American ginseng Panax notoginseng salvia granules, integrate the traditional culture of traditional Chinese medicine into the modern health culture.
On this basis, the Pien Tze Huang exhibition area also set up a series of activities such as scanning the code lottery, tasting food and drink, and stamping and punching in the "Consumer Expo Passport", which brought a new exhibition experience to online and offline consumers, and actively helped this year's Consumer Expo to lead the new national trend of health and become a unique highlight in the Expo.
This year marks the 75th anniversary of the founding of the People's Republic of China and a crucial year for achieving the goals and tasks of the 14th Five-Year Plan. Behind the convergence of global brands is the huge growth potential of China's consumption. As a time-honored brand of traditional Chinese medicine at home and abroad, Pien Tze Huang began its pace of "going out" since the ancient Maritime Silk Road accompanied Fujian merchants to go to sea to make a living, and has been in the forefront of China's export of single varieties of Chinese patent medicine for many years, and is known as the "Chinese symbol" on the Maritime Silk Road. With the help of the platform of the Consumer Expo, Pien Tze Huang Company has further promoted the Fujian brand and the spirit of Fujian businessmen to the domestic and foreign markets.
Focusing on promoting industrial upgrading and promoting new formats in the consumer market, Pien Tze Huang has always practiced the national strategy of "Healthy China", kept integrity and innovation, acted steadily and far-reaching, deeply entered the field of big health, cultivated new momentum for development with innovation, and accurately covered a wider range of consumers with high-quality goods and services, contributing to the vigorous development of global trade.