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On April 22nd, Lei Jun, the boss of Xiaomi, suddenly stood on the Weibo platform for other new energy intelligent vehicles, telling everyone that "Zhijie S7, Weilai ET5, Xiaopeng P7" and other cars are good, and you can consider buying.
Now is the time when Xiaomi SU7 has just been launched and is selling well, why is Lei Jun, as the boss, "in Cao Ying, his heart in Han"?
The reason is that Huawei "dug into the wall" and took the lead in starting a business war, and Lei Jun's words were just a response.
Reference source: Beijing News, April 22, 2024 - Lei Jun responded to Huawei's "cutting off Hu" Dading: I am really in a hurry to buy a car Domestic new energy vehicles are good.
and Lei Jun's social platform account posting news.
At this time, the sales popularity of Zhijie S7 suddenly rose because of its ingenious preferential policies.
It is said that as long as the customer who has paid a deposit for Xiaomi SU7 but has not picked up the car, come to buy Zhijie S7, you can directly reduce 5000 yuan.
Isn't this the policy set for the fact that the deposit of Xiaomi SU7 is impossible to return and exchange, and if you don't pay the balance to pick up the car, you will lose 5000 yuan?
In this way, Huawei will definitely make some customers who are in a hurry to use the car and hesitate to turn to Zhijie S7.
Such a business war is naked and full of provocations.
You must know that today's intelligent new energy vehicles are almost the same as cars at a similar price.
Zhijie S7 is a new car jointly launched by Huawei and Chery, with a sales price range of 249,800 yuan to 349,800 yuan, compared with Xiaomi SU7, a difference of about 50,000 yuan.
So the positioning of these two cars is definitely on the same step.
In terms of configuration, Xiaomi SU7 is more similar to Zhijie S7. For example, the configuration of silicon carbide high-voltage platform, 8295 cockpit chip, etc., both cars have, the former is surging OS, the latter is Hongmeng cockpit 4.0, the main focus is intelligent traffic.
In terms of battery life, both cars can drive more than 700 kilometers, and Xiaomi SU7 is a little farther.
The driving experience of both cars to customers is pure vision and lidar video.
The difference is that Zhijie is not as famous as Xiaomi, and when Zhijie was listed before, it did not become popular, and many consumers did not know about this car at all.
The emergence of the intellectual world was like a flash in the pan, and when it was first listed, it caused a heated discussion and did not set off consumers' enthusiasm for purchasing.
As a result, many people think that Huawei's sale of cars has ended in failure.
Until today, the intellectual world suddenly came out of the wind of millet and played "stand-in literature".
In order to verify,The reporter found a Huawei authorized experience store,He asked relevant questions as a consumer,Want to see if you can buy Zhijie S7 now5000 yuan?
The staff of this Huawei authorized experience store in Chengdu, Sichuan Province made it clear that it was true, and he also told reporters that the contracted stores of the National Alliance Zhixing have this preferential policy.
The important thing is that this preferential policy is only for consumers who have paid a deposit for the Xiaomi SU7 and will last until the end of May.
However, we have not seen the relevant preferential information from any official website or store, and we can only say that Huawei has taken great pains.
Huawei's preferential policy is good news for consumers.
Because they can use the page that paid a deposit for the Xiaomi SU7 to buy a car from Huawei, they can get a discount of 5,000 yuan.
Then go to the Xiaomi SU7 to pick up the car, and there is no loss at all.
So for some people who really want to buy a Zhijie car, they only need a lock order page.
But no matter what, this move between Huawei and Chery can only be imagined by sales ghosts.
And Lei Jun's response is only done by real Confucian businessmen.
Lei Jun has said before that the next ten years will be a decade of intelligence, China's new energy vehicle industry will move forward together, and I wish Zhijie S7 a big sale!
Consistent, consistent on the inside and outside, such a business, no wonder everyone likes it.
Indeed, for Xiaomi and Huawei, Huawei's preferential policy is a kind of business war internally, but for China's intelligent automotive industry in the international market, Huawei has done a very good job.
"Pre-clam fights, fishermen profit" here the customer is the fisherman, not the leek.
At present, the pick-up speed of Xiaomi SU7 is accelerating, it was originally delivered to customers at the end of April, and now it has been advanced to April 18th, and we have also seen it on the road, some people have already driven Xiaomi SU7.
Lei Jun was very happy about the hot sales of his own brand's new products, but he also expressed concerns.
Because the car sells so well, but the speed of building the car cannot be increased all at once, so some customers will wait for a long time.
Lei Jun even revealed that Xiaomi is a long-term company, and customers don't have to worry about it at all, they will suffer a loss after choosing a Xiaomi car, and the car will definitely control the quality.
At present, Xiaomi's car delivery centers have been opened in as many as 29 cities, and this number will reach 40 plus in the future, I just hope that customers will not have to wait too long.
Is it feasible to abandon Xiaomi and choose the intelligence world?
Over the years, under the influence of the general environment, new phenomena in the research and development of new energy vehicles have become more and more common.
Whether it is a traditional car company or a new company like Huawei and Xiaomi, everyone wants to get a share of the new energy industry.
So, is the Huawei Zhijie S7 worth choosing?
From the price point of view, Zhijie S7 top configuration is only sold for 349,800 yuan, and other new energy vehicles, there is not much price gap, but compared with Tesla, Xiaomi, it is a little more expensive.
From the point of view of appearance, Zhijie S 7 can be regarded as good-looking, the overall lines of the model are smooth, the headlight design is sensitive, and the design of the hidden door is even more concise.
This car is very much in line with the aesthetics of the moment.
So the appearance of Zhijie S 7 is passable.
From the configuration point of view, the interior of the Zhijie S7 is simple, the space is wide, and there are still unique innovations in some aspects.
For example, the flattened three-spoke steering wheel gives the driver a wider view of the wheel.
The most noteworthy point of the Zhijie S 7 is the related technology, can it provide car owners with help and experience that other brands do not have?
The answer is yes.
For example, the center control screen on the car is not only 15.6 inches, but also equipped with a 12.3-inch instrument cluster, which can clearly and intuitively present the data on it to the driver.
The HarmonyOS system in the car is matched with the HarmonyOS system of Huawei mobile phones, which can save the driver's time to familiarize themselves with the new car.
Under the role of Hongmeng Zhixing, Zhijie S7 can gallop on urban and rural roads across the country, and realize the intelligent driving experience with the help of the cloud.
The advantages of Zhijie S7 are indeed the shining point of the current intelligent new energy vehicle industry, and this car is indeed a good choice for consumers who love new energy vehicles.
On the whole, after Xiaomi put its self-developed cars on the market, the most affected ones were the new energy vehicles that were the first to eat the cake, such as Tesla.
Tesla cars used to blow very widely in China, and even if there were frequent accidents, the people who bought it still followed one after another.
Musk is even more on the throne of the richest man because of this.
However, after Xiaomi launched new energy vehicles, it completely crushed the former in terms of price configuration, giving consumers a more cost-effective choice.
In terms of the overall consumer market, Xiaomi's research and development of automobiles has lowered the entry price of new energy vehicles. Indirectly encourage these brands to delve into more cost-effective cars.
Lei Jun's pragmatism is worthy of consumer support no matter when and where, and Xiaomi makes money on the basis of making money, so that many consumers can spend as little money as possible.
Epilogue:
Only competition will make progress. Whether it is from the perspective of peers or consumers, as long as these businesses work hard to develop products that customers need more, they will ultimately promote the progress of the entire industry and bring consumers more experience that matches the price.
Therefore, Huawei's move this time is right, it is a common promotional method to fly together with the wind of its peers.