Before reading this article, I sincerely invite you to click "Follow", which is not only convenient for you to discuss and share, but also brings you a different sense of participation, and it is more convenient to come back at any time to read more exciting content, thank you for your support.
In the past 10 years of development, e-commerce platforms have quickly seized market share with their astonishing speed.
As a result, more and more people have begun to carry out various kinds of consumption through the Internet, and the way of shopping has also undergone earth-shaking changes.
Online shopping has become an indispensable and important part of people's lives.
From the elderly to children, they always like to choose online shopping when they need to buy something, especially after the emergence of social e-commerce platforms, most consumers' needs for eating, drinking and Lazar are completely completed through online shopping.
It can be said that internet shopping has taken up most of people's lives.
For example, milk. I believe that many consumers have found that buying milk online is much cheaper than in physical stores, and the same kind of milk is sold online at nearly half the price cheaper than in physical stores.
Why is milk sold online so cheap?
With the increasing awareness of modern health preservation, milk has become a must-have product for every family, especially for families with children, and it is an indispensable drink every day.
However, many consumers find that milk sold in physical stores is more expensive than milk sold online.
The reason why there is a big difference in the price of milk sold online and offline milk is that the online sales channels are more concise, and most online stores are directly related to the manufacturer, and can take the goods directly from the manufacturer, which is also less intermediary.
In the process of traditional commodity circulation, it is often necessary to go through one dealer after another and middlemen, and these middlemen and dealers must extract a part of the profits. This invisibly increases the final sales price of the product.
Different from traditional sales channels, e-commerce platforms often have direct contact with manufacturers when selling milk, and do not need to go through one circulation link after another, which greatly saves costs.
Therefore, even if the price of milk on e-commerce platforms is relatively low, it can still make a profit from it, which can provide consumers with more discounts and price advantages. Therefore, the main factors that affect the price of milk sold online and offline are related to the sales channel.
The factors that affect the price of milk are also related to factors such as the scale of production and the cost of production.
There are many manufacturers on online platforms, and they are all large-scale production, which can maximize the benefits and reduce the cost of milk production.
As the cost of milk production falls, so does the natural selling price.
Judging from the various milk brands sold in the current market, some first-line brands with relatively high sales volume have many advantages in terms of sales volume and production scale, which can further reduce production and sales costs, so that the sales price of milk is lower.
In order to better attract customers, some e-commerce platforms often launch promotions or marketing activities when selling dairy products such as pure milk.
For example, discounts or discounts are also a common way to sell milk at a low price. Compared with traditional sales channels, selling through the Internet can better promote the popularity and exposure of products, and further expand the market.
In the case of increased product exposure, there is no need to invest too much in promotion and advertising costs, thus reducing the unit price of milk.
Compared with online sales channels, supermarkets do not need to set up warehouses or professional stores in the daily operation process like online stores.
In the process of operation, the supermarket must have a warehouse and a place for product sales, which invisibly increases the operating cost of the supermarket. In addition to rent, there must also be utility bills.
At present, rents are rising rapidly everywhere, especially in prosperous areas, and renting stores requires higher rents, which is also a large cost that supermarkets must bear.
E-commerce platforms do not need to pay the rent of the mall, and if this fee is subsidized to the price of the product, the price of the product can be reduced.
Supermarkets also need to pay a lot of personnel costs in the process of operation, especially in the current situation of rising labor costs, supermarkets pay more and more costs in terms of human resources.
In the process of operation, the e-commerce platform does not need too many people to manage the store, which once again reduces the operating cost.
In addition, e-commerce platforms rarely conduct regular training for employees in the course of daily operation.
In addition, the number of employees is relatively small, and there is not much need to pay for benefits. The combination of various factors has greatly reduced the operating costs of e-commerce platforms.
Therefore, in the case that e-commerce does not need to pay high rent and labor costs are relatively low, the pricing of products is much lower than that of physical stores.
This is also the reason why the price of milk sold by e-commerce is relatively low.
What do you think about the cheaper price of milk online than physical stores?