In 1973, L'Oréal Paris was born with the slogan "I deserve it", which became the world's first brand statement to advocate the power of women. For half a century, this phrase has been translated into 40 languages, and has been encouraging women of all colors, ages and backgrounds around the world to embrace themselves and move forward fearlessly.
As a global beauty leader, L'Oréal Paris has always been committed to empowering women, encouraging every woman to take charge of their own lives, break stereotypes and build confidence. L'Oréal Paris joins forces with confident and accomplished women from all walks of life around the world to present the beauty and strength of diversity, perfectly embodying the feminist value of self-improvement.
L'Oréal Paris is worth a night out
Tell a worthy story and engrave a worthy moment
Determined, charming, self-contained, and radiant, they are the women L'Oréal Paris has always been looking for. On April 18th, worthy women from all walks of life gathered on the banks of the Huangpu River in Shanghai to convey the power of "I deserve to have" and witness the worthy moment together.
A new member of the L'Oréal Paris family, brand ambassador Tang Yan, made her debut at the event, sharing her worthwhile story with the guests. In her career, Tang Yan has always maintained a calm attitude, willing to challenge, and not afraid of difficulties. At every stage of life, make judgments carefully and then defend your choices firmly. In passivity, creativity can take the initiative and go all out for what she thinks is "worthwhile". "Don't depend, don't cling, don't fantasize", women can rely on their own strength and be their own dock!
L'Oréal Paris brand spokesperson Tang Yan talked
Renowned sociologist Professor Li Yinhe, debater and lawyer Zhan Qingyun, journalist, director and writer Zhou Yijun and e-commerce anchor Zhu Wangwang were invited to participate in the Worth Night Conversation, and each guest's sharing made this L'Oréal Paris night even brighter. Zhan Qingyun's understanding of the worthiness is: "It does not depend on the endowment or talent of the outside world, but only the recognition and firmness of self-worth." ”；“ Women deserve to be members of the public sphere, to support their own universe independently, to face the storms of life, and to pursue love and freedom. Zhou Yijun firmly believes: "To show women's insight and vision, when we are talking about what we are worthwhile, it is more of a powerful force in our hearts." Want Want represents every ordinary but not mediocre girl: "With an ordinary script in hand, we are born ordinary, but we all deserve to be the heroine of the story." ”
Debater/lawyer Zhan Qingyun talks
Sociologist Li Yinhe in conversation
Reporter/director/writer Zhou Yijun has a conversation
E-commerce anchor Zhu Wangwang talk
The scene also invited 86-year-old actor Wu Yanshu, who pays more attention to the present, tries her best to interpret the role, hopes that she can bring strength to others, and encourages everyone to "boldly embrace the infinite possibilities of life no matter what age". That night, Grandma Wu and L'Oréal Paris brand spokesperson Tang Yan joined hands on the stage, spanning two generations, and the legacy of the actor was presented at this moment.
From left: actor Wu Yanshu and L'Oréal Paris brand ambassador Tang Yan
Ms. Ma Xiaoyu, Deputy CEO of L'Oréal China, and Ms. Zong Guoning, General Manager of L'Oréal Paris, shared their own stories with "I Am Worth Having" on the night of the event, for Ms. Ma Xiaoyu, this advertising slogan carries the mission of the entire L'Oréal Group to enter China, and there are too many moments in the past 27 years of L'Oréal that she feels that it is worth challenging, and Ms. Zong Guoning, who is also in her 20th year in L'Oréal Group, believes that no matter how difficult it is, "I am worth having" is the fire in her heart. That passion. A statement that has accompanied us to this day, L'Oréal Paris has always stood firmly with women to create beauty that deserves to be had!
Ms. Ma Xiaoyu, Deputy Chief Executive Officer of L'Oréal China, delivered a speech
Ms. Zong Guoning, General Manager of L'Oréal Paris brand, delivered a speech
Gather together for a worthy night and witness the infinite bloom of worthiness
The banks of the Huangpu River are brightly lit, an audio-visual feast showcases the power of women from ancient times to the present, and the giant ship carrying the slogan I'M WORTH IT slowly sails by, and the history book "I deserve to have" slowly unfolds on the Huangpu River. Young dancer Zhang Yashu dances in the center of the stage, dance is her way of discovering, shaping and expressing herself, keeping her heart surging for her dreams, and it is worth keeping her love to follow. Jiang Xunqian, the inheritor of China's intangible cultural heritage, also made a surprise appearance on the night, broke through himself, and made his debut in Peking Opera "Mu Kezhai", which is not only to reproduce Mu Guiying's plump and three-dimensional female hero image, but also to express the attitude of self-freedom with art.
Young dancer Zhang Yashu
Inheritor of China's Intangible Cultural Heritage Jiang Xunqian's Peking Opera Debut "Mu Ke Zhai"
All the way up, step by step. The worthwhile stories of thousands of women are condensed into sentences and lit up on the 100-meter avenue, and thousands of worthwhile miniatures converge at this moment. Stepping on the deafening slogans on the avenue, Sister Ma in Shanghai, Watanabe Mamei, Charming and Unbeautiful, Li Yinhe, Zhan Qingyun, Zhou Yijun, Chi Zao Me, Li Xi Lydiaaa, Zhu Wangwang, L'Oreal consumers and many other women in turn with confident steps to interpret the diverse beauty of "I am worth having", regardless of age, figure, or origin, to go to a worthy appointment, witness the infinite possibilities of worthwhile, and bloom vigorous and upward tenacity.
Adhering to the brand statement "I deserve it", L'Oréal Paris uses cutting-edge technology and beauty products to create French beauty at the fingertips of Chinese women, and continues to empower every woman to pursue a life worth having, encouraging them to live their authentic, confident and independent selves. It's all because I deserve it!