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One of russia's "four famous women", because of an ins is diss, life winners are not good

author:Business fan

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Miroslava Duma, the most famous figure of this russian celebrity, was one of the four most famous russian ladies of the year (2 left).

In addition to being a celebrity, she is also a model for transforming from a "street shoot internet celebrity" to a successful entrepreneur, and has a wide network in the fashion circle.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Many people who like to watch street photography know that Duma is a famous "small man" dressing model in the fashion industry. You should be a little impressed by her classic Street photo in a Chanel suit and a sailor's hat.

One of russia's "four famous women", because of an ins is diss, life winners are not good

But the once-glorious Russian celebrity, street photographer, fashion blogger and entrepreneur is recently experiencing a sudden public relations crisis.

Here's the thing: Duma shared a bouquet of flowers and a card on INS's Stories last week, a gift from her good friend Ulyana Sergeenko, also a Russian celebrity and designer.

One of russia's "four famous women", because of an ins is diss, life winners are not good

It was normal for friends to exchange gifts, but the problem was on this card, and a suspected racist sentence on it infuriated netizens: To my Niggas in Paris.

The word Niggas, although also spoken to each other by blacks, is actually a word of a "self-black" nature. If used by non-black people, it will become a racist word.

One of russia's "four famous women", because of an ins is diss, life winners are not good

As soon as the card was posted, it immediately caused an uproar on the INS, and black supermodel Naomi Campell tweeted: "This is best not true."

One of russia's "four famous women", because of an ins is diss, life winners are not good

How to say that I have also played a face-to-face in fashion week, you are so difficult for me to do ah brother ~

The INS of Duma and Ulyana was so instantly attacked that they had to close the comments and wrote an apology letter on the INS for the first time.

Duma said the phrase came from a song by Kanye West and Jay-Z, "Niggas in Paris," and apologized for spreading the irresponsible INS and offending others.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Ulyana says "Niggas in Paris" is one of her favorite songs, and they sometimes refer to each other with Niggas, feeling as cool as Kanye and Jay-Z sing.

One of russia's "four famous women", because of an ins is diss, life winners are not good

But it's much more than that.

At almost the same time, a video of Duma's alleged "homophobia" and "transgender fear" remarks was pulled out, which made the anger of INS netizens even more unquenchable.

One of russia's "four famous women", because of an ins is diss, life winners are not good

In this video 6 years ago, Duma, who promoted his website, Buro 24/7, when asked what he thought of the blogger Bryanboy (pictured below, left), who loves to wear women's clothes, and the transgender model Andreja Pejic (below, left), not only slammed their style as unattractive, but also said without hesitation:

"I don't like it, they'll bring bad little kids. Reviewed, more elegant content will appear on my site. ”

One of russia's "four famous women", because of an ins is diss, life winners are not good

This was followed by an even more stunning photo:

Some netizens pulled out that In 2014, Duma shared a photo of Dasha Zhukova pressing a black half-naked bean under his blog, and the posture of white people over black people made many people uncomfortable.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Seeing that the situation not only did not subside but gradually escalated, Duma had to issue another apology letter.

It probably means that I was different from what I am now a few years ago, the world is changing, my ideas are changing, and I sincerely apologize again...

One of russia's "four famous women", because of an ins is diss, life winners are not good

But the move did not calm the anger and even spilled over into Duma's career, where she was removed from the board of directors by the company she founded, The Tot. The fashion show held by Ulyana on the same day has become a doorwire.

One of russia's "four famous women", because of an ins is diss, life winners are not good

----------I'm the dividing line----------

If it were not for the sudden fall to the bottom, with a golden spoon born, all the way to the wind and water, duma would have been a proper "winner in life".

☞ Born into a famous woman, a happy marriage

Duma, 33, was born in 1985 in Surgut, Russia, in the oil-rich Tyumen Oblast, from a wealthy family.

Father Vasily Duma (left) is a politician, and mother Galina Duma (right) is also a celebrity.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Before graduating from the Moscow State Institute of International Relations and earning an MBA, Duma met her future husband, Aleksey Mikheev.

Her husband, Aleksey, is also a Russian politician and works for the Russian Trade Ministry. However, even after Duma became popular, her husband did not have many opportunities to show up with her, and few photos flowed out.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Over the years since they married their husbands, they have had three children, George, 7, Anna, 3, and Diana, who was just born last August.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Although, like other celebrities who love Shaiva, Duma will also take pictures of her children from time to time on social media, but the frequency is not high, and it is basically a side or back photo of the child.

It can be seen that she still attaches great importance to the protection of family privacy.

One of russia's "four famous women", because of an ins is diss, life winners are not good

In terms of the education of his children, Duma often likes to bask in the sun. Including her learning Chinese with her eldest son, video dialogue between her son and Chinese teacher, etc.

This year, learning Chinese is indeed a new trend in the families of rich people in Europe and the United States

One of russia's "four famous women", because of an ins is diss, life winners are not good

☞ The circle of friends is either rich or expensive

"Born well and married well", this also made Duma one of the youngest celebrities in Russian high society at an early age. And Duma's popularity comes from the identity of a famous woman.

Outside the fashion week show many years ago, there were 4 women with good faces and fashionable clothes who often appeared in groups. Not only are they eye-catching in appearance, but they are also better off than one another.

One of russia's "four famous women", because of an ins is diss, life winners are not good

In addition to Duma, they also include Elena Perminova, who is responsible for her appearance and stature; Ulyana Sergeenko, who is also one of the protagonists of this "discrimination door" and is now a designer; and Vika Gazinskaya, who is also a designer.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Later, with the great increase in the popularity of the four famous women, many Russian local celebrities and supermodels also joined their ranks. This includes LV "Princess Natalia Vodianova~

One of russia's "four famous women", because of an ins is diss, life winners are not good

Among them, Elena is not only the most often seen with Duma as a sister flower, but also the most "inspirational" of the four celebrities.

Originally from a poor family, Elena was once imprisoned for helping her ex-boyfriend sell drugs, and was later rescued by politician Alexander Lebedev, thus marrying the other party.

Nowadays, life is happy, coupled with the advantages of its own appearance and body, it has become a celebrity with a high degree of topic.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Duma and Elena, one is 178cm tall, one is only about 155cm, the contrast of height is cute, from time to time to a "sister dress" echo, can be called Russia's most fashionable "sister flower".

One of russia's "four famous women", because of an ins is diss, life winners are not good

In addition to his four famous sisters, Duma is also very open in the global fashion circle:

She is the president of the American Fashion Association and the designer Diane von Furstenberg (right) has a good personal relationship.

One of russia's "four famous women", because of an ins is diss, life winners are not good

He often intersects with the boss and lady of Kering Group.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Every time I went to Los Angeles, I was often invited by the Kim Kardashian family to a party. It can be said that it is exquisite in eight aspects, and the communication is deep and wide.

One of russia's "four famous women", because of an ins is diss, life winners are not good

☞ Little men dress idols

At the beginning of Duma's popularity, many people labeled her "Czarina (Tsarina)", and her early dress was indeed very exotic and Russian

One of russia's "four famous women", because of an ins is diss, life winners are not good

But later, Duma gradually found a personal style and became a model of small clothing style, and many fashion editors were studying why she could wear clothes very eye-catching although she was only about 155cm.

From long skirts to mid-length skirts to short skirts, skirt length has no effect on her interpretation

One of russia's "four famous women", because of an ins is diss, life winners are not good

Who said that a small man can't wear a long coat, the length of the coat falls between the calves, and the petite figure can still support it.

One of russia's "four famous women", because of an ins is diss, life winners are not good

How to match colors is easy for a qualified fashionista.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Looking like a "hipster entrepreneur" today, the combination of high-end gold-collared professional wear and a sense of street fashion is important.

One of russia's "four famous women", because of an ins is diss, life winners are not good

On how small children wear suits out of the aura

One of russia's "four famous women", because of an ins is diss, life winners are not good

If wearing high heels can easily lengthen the body at any time, then for petite girls, wearing flat shoes out of the street concave shape, need more fashion skills.

One of russia's "four famous women", because of an ins is diss, life winners are not good

☞ Ability and ambition go hand in hand

Although there are many fashionistas who come from good backgrounds and can dress and pose, it is still a rare product for people like Duma to transform from celebrities to successful entrepreneurs.

Duma, who has worked as a fashion editor and special project director for the Russian edition of Harper's Bazaar, has given her not only the ability to match beautiful fashion, but also her awareness of the industry.

One of russia's "four famous women", because of an ins is diss, life winners are not good

At one point, Duma had a huge following of 1.6 million+ at one point, which for a fashion blogger meant that for every INS, it was easy to earn a lot of advertising dollars.

But for Duma, she's not content with just being a fashion blogger who dresses nicely and takes pictures every day. She once said:

Celebrity status has caused me distress, because you will never see me dancing at parties, because my daily work is full of speeches, business dinners, conferences, and I spend most of my spare time with my children.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Indeed, Duma's ability to work is there for all to see.

In 2011, Duma identified a market gap covering lifestyle content such as fashion, beauty, art, film and more on a single platform, so together with partner Fira Chilieva, he founded the Russian local lifestyle website Buro 24/7.

From LV to Hermès, from Gucci to Prada, her Buro 24/7 has attracted a large number of luxury financiers, not only occupying a large part of the lifestyle media market in Russia, with nearly 5 million monthly website traffic, but also rapidly expanding to 11 cities around the world.

One of russia's "four famous women", because of an ins is diss, life winners are not good

In 2015, Duma organized a group on "A New Era of Business and Trade" at SPIEF, one of Russia's largest economic forums, and became an investor in promoting reform, services, and green fashion brands in the digital and fashion sectors.

Partners in the new era of business and trade also include Alibaba, with whom Ma has dealt.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Since then, the mother and baby products e-commerce company TheTot, which she founded, and the "Fashion Technology Lab" in 2017, which specializes in the development of smart textiles, wearable devices and nanotechnology, have continued to explore and experiment in different fields.

In addition to this, Duma is also involved in the field of charity. In 2017, she served as the host of the Stanford Philanthropy Innovation Summit, where she founded The Planet of Peace, a charitable organization dedicated to providing emergency medical assistance to children.

One of russia's "four famous women", because of an ins is diss, life winners are not good

Anyway, in the internet age, there are risks associated with sunbathing. Especially in Hollywood, where "political correctness" is in line, there is a danger of capsizing if you are not careful.

Next time, let's have a little longer heart~

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