How to achieve a spike in clicks in a 15-second short video?

Source: Short video operation diary

In today's Internet era, short videos have become one of the main ways for people to obtain information, entertainment and leisure.

However, in the face of the large number of short video content on the platform, how to make your 15-second work catch the audience's attention in the blink of an eye and achieve a significant increase in clicks?

This article will deeply analyze the key strategies for increasing clicks from four aspects: topic selection, shooting skills, title and cover design, and background music, and provide you with a detailed operation guide based on practical cases.

Topic selection

1. Keep up with hot spots and take advantage of the situation to attract traffic

Hot topics are like magnets, and they naturally have a strong appeal. Creators need to pay close attention to social news, industry trends, online hot search lists, etc., and respond quickly to create content related to hot spots.

For example, when a movie is a hit, you can create short videos related to it, such as movie reviews, character imitations, and plot analysis, to increase exposure with the help of popularity.

However, it should be noted that hot content is updated and iterated quickly, and creators need to have keen insight and efficient execution to grasp the timeliness.

2. Dig deep into pain points and provide value

Understanding and satisfying your audience's needs is the core motivation to get them to click-through. Creators should conduct in-depth research on the life, work, and study scenarios of the target group, explore their pain points or interests, and provide practical information, skill tutorials, emotional resonance, and other content.

For example, for professionals, you can make short videos such as "learn PPT beautification skills in 1 minute" and "efficient time management method", and for housewives, you can share "time-saving and labor-saving quick recipes" and "home storage tips".

Such content can not only attract clicks, but also accumulate loyal fans and increase user stickiness.

3. Create a unique perspective and innovate expression

Finding a different entry point in a trending topic is an effective way to avoid content homogenization and increase click-through rates. The innovation perspective can start from the following aspects:

Reverse thinking: Questioning or reversing a common view, such as "Why is going to bed early and waking up early not for everyone?"

In-depth interpretation: Conduct an in-depth analysis of the surface phenomenon and reveal the logic behind it, such as "the marketing psychology behind the popular food of Internet celebrities".

Cross-border integration: Combining seemingly unrelated things to produce novel effects, such as "how yoga poses can be applied to sedentary relief in the office".

Filming skills

1. Lens Language: Construct a visual narrative

Proficiency in a variety of lens languages, such as close-ups, medium shots, panoramas, and motion shots such as push-pull-pan, can enrich the layers of the picture and enhance the visual impact. Especially within 15 seconds, the appropriate camera switching can efficiently convey information, so that the audience can get a rich visual experience in a short time.

Close-up of key information: Close-up of important details, expressions, and items to highlight key information and deepen the audience's impression.

Spatial relationship display: Explain the environment and character relationships through medium and panoramic shots, and build a complete narrative space.

Camera movement guidance: Use motion lenses such as pushing, pulling, shaking, and moving to guide the audience's gaze and strengthen the visual focus.

2. Composition aesthetics: Enhance the texture of the picture

Follow the composition principles such as "rule of thirds" and "golden ratio" to make the picture layout balanced and harmonious, and enhance the visual beauty.

At the same time, pay attention to color matching, use contrasting colors, similar colors, etc. to create a visual focus and guide the audience's sight.

In addition, the use of light is also crucial, and natural light, artificial light, or a combination of the two can create different atmospheres for short videos.

3. Storytelling: The art of short and concise storytelling

Even though it's only 15 seconds, a short video can still tell a complete or compelling snippet of the story. By setting up elements such as conflicts, transitions, and climaxes, it arouses the audience's emotional resonance and enhances the attractiveness of the content.

For example, a simple short video with the theme of "one good deed a day" can show the process of the protagonist discovering a dilemma, deciding to help others, and successfully solving the problem in 15 seconds, forming a miniature narrative arc.

Title cover

1. Title creation: Convey accurately and arouse curiosity

The title is the "slogan" of the short video, which needs to accurately convey the core content of the video and stimulate the audience's curiosity or desire to learn. Here are some effective headline writing strategies:

Interrogative sentence: "Do you really know how to brush your teeth properly?" aroused the audience's curiosity.

Exclamation: "Incredible! This fruit can whiten teeth!"

Numerical enumeration: "5 steps to make a steak worthy of a Michelin-starred chef!" Quantify the information and increase the persuasiveness.

Keyword embedding: Contains popular keywords, such as "fat loss", "financial management", and "parenting", which is conducive to platform recommendation and attracting target users.

2. Cover design: visual hammer, one hit is sure to hit

The cover image is the first visual impression of the short video, which needs to be clear, high-quality, and intuitively reflect the theme of the video. The following principles can be taken into account when designing:

Content refinement: Select the most representative and visually impactful images as the cover to visually display the video content.

Combination of pictures and texts: Add text descriptions or icon elements to supplement information to make the cover richer and more guided.

Brand consistency: Keep the cover style consistent with the overall tonality of the account, which is conducive to building brand recognition.

background music

1. Musical style matching: Create the right atmosphere

The background music should be highly consistent with the content and style of the short video, and jointly create a specific emotional atmosphere. For example:

Light-hearted and humorous: Pair with light, witty music, such as jazz and pop music, to add fun.

Knowledge sharing: Choose music with smooth rhythm and elegant melody, such as classical and new century music, to create a focused learning atmosphere.

Emotional storytelling: Combine with sentimental or heartwarming music, such as piano music and folk songs, to resonate with the audience.

2. Rhythm control: audio-visual synchronization to enhance the effect

The rhythm of the music should be closely coordinated with the rhythm of the video clip, and the climax part should appear synchronously with the key images to form an audio-visual double impact. At the same time, pay attention to adjusting the volume of the music so that it can not only set off the atmosphere, but also not mask the voice content, so as to maintain a good listening balance.

3. Music selection strategy: both popular and original

Hot music: Use popular songs and online divine comedy to resonate widely, increase the familiarity and intimacy of the video, and attract clicks. However, you need to pay attention to copyright issues and use the copyright-free music library provided by the platform.

Original or custom music: When available, creating or customizing exclusive music can create a unique brand voice and enhance recognition.

Original music can also be used to build a unified style of a series of videos and enhance viewer memory.

summary

In the arena of short video creation, increasing the number of clicks on a 15-second work is not accidental, but the result of careful planning and meticulous execution.

Accurate topic selection, superb shooting skills, eye-catching title covers, and just the right background music form the four pillars of successful clicks for short videos.

With an in-depth understanding and flexible use of these strategies, combined with practical experience and continuous optimization, your short video will definitely stand out from the massive amount of information and win the favor of thousands of viewers.