According to the latest industry comprehensive sales data, in March 2024, the monthly retail sales of Honda Accord will be 8,462 units, which still does not exceed 10,000 units. Compared with last month, although its sales have increased, compared with the previous sales level performance, this data performance is obviously not outstanding.
Masaaki Honda
As a heavyweight medium-sized sedan launched by Guangqi Honda in the domestic auto market, the Accord has quickly become a blockbuster hot-selling model in the domestic auto market after its birth.
Even, for a period of time, Honda Accord has surpassed Magotan and Passat and other heavyweight and powerful models to become the domestic mid-size sedan sales champion.
Even in the highly competitive year of 2023, the monthly sales of the Honda Accord can still reach more than 20,000 units. For example, in December 2023, its monthly retail sales reached 22,661 units.
It can be said that in the domestic medium-sized sedan market, the Accord is still a rare blockbuster model. Judging from the normal sales level, with the strength of the Accord, its monthly retail sales in the domestic auto market should exceed 10,000 units, which should be a breeze.
Masaaki Honda
Unfortunately, after entering the first quarter of 2024, except for January, when the monthly sales of the Accord exceeded 10,000 units, the sales of the remaining two months did not exceed 10,000 units.
According to the industry's comprehensive sales data, in February 2024, the monthly retail sales of the Honda Accord in the domestic auto market will be 6,519 units, which has not even reached 7,000 units.
It should be said that in February and March 2024, the reason why the sales performance of the Honda Accord is not as strong as in the past is due to many factors.
On the one hand, after entering 2024, the domestic auto market is extremely competitive. In particular, the competition in the new energy vehicle market is showing a white-hot trend.
Masaaki Honda
In this case, new energy vehicles have launched a fierce impact on the market of traditional fuel vehicles, constantly eroding the market share of traditional fuel vehicles.
Although the Honda Accord is a heavy mid-size sedan, it is inevitably impacted, making its sales show a large fluctuation trend, and its performance is not as strong as before.
Second, the Honda Accord itself has some complaints. It should be said that in March 2023, the overall performance of the domestic auto market is still good.
Masaaki Honda
Specific to the mid-size sedan market, the monthly sales of models such as the Passat and Magotan have shown a sharp rise, exceeding 10,000 units.
According to the industry's comprehensive sales data, in March 2024, the monthly retail sales of Magotan and Passat were 12,252 and 19,446 respectively.
This means that it is obviously unfair to attribute the decline in sales of the Accord to the overall market environment. I think that some of the complaints that exist on third-party platforms may also have had an impact on the sales of Accord.
Masaaki Honda
Querying the car quality network and China.com automobile platform learned that there are complaints about the quality and after-sales of the Accord, including car system failures, engine failures and abnormal noises.
I believe that Guangqi Honda should uphold a responsible attitude and pay enough attention to these issues. After all, the so-called thousand-mile embankment was destroyed in an anthill, and these complaints cannot be ignored.
If these problems do exist, then Guangqi Honda should uphold a responsible attitude and effectively solve the problems for users, so as to continuously improve the car experience.
Screenshot of complaint from a third-party website
Screenshot of China.com Auto Complaint
Of course, if these problems do not exist, then I think Guangqi Honda should also clarify and respond to them, so that users can buy and use cars with more confidence.
So, does the sluggish sales for two consecutive months mean that the Honda Accord has stalled or is no longer being treated by the Chinese people?
After all, the current sluggish sales of Guangqi Honda Accord is only a short-term problem, not a continuous normal performance. Moreover, judging from the longer cycle, the performance of the Honda Accord is still very outstanding.
Screenshot of China.com Auto Complaint
Therefore, I think that the current performance of the Honda Accord can only be said to have encountered certain market fluctuations. Of course, we still hope that Guangqi Honda can take effective measures to quickly increase the sales of the Honda Accord.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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This article is the original article of the Cheyu World Operation Department, the total No. 11003, some of the pictures are from the Internet, and the data and related materials marked with the source are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.