Zhao Weixing, deputy secretary of the Party Committee and proposed president of Chongqing Fumin Bank, ---
Since 2024, the term "new quality productivity" has appeared frequently, and it has appeared as a key word in the "Government Work Report", and "vigorously promoting the construction of a modern industrial system and accelerating the development of new quality productivity" has become an important direction to promote high-quality development. Chongqing Fumin Bank (hereinafter referred to as "Fumin Bank") firmly matches the national strategy with its own strategic choices, deeply plans for long-term layout, puts forward the vision of building an industry and finance ecological bank with its own characteristics in the latest upgraded strategy, builds a financial service platform with the advantages of "digital intelligence + inclusiveness", supports the growth and expansion of technology-based small, medium and micro enterprises, continues to help the development of new productivity and the construction of a modern industrial system, and serves the high-quality development of enterprises with high-quality financial supply.
First, the positive significance of building an industry and finance ecology
Private financial institutions and the real economy "breathe the same breath and share the same fate". As the only private bank in Chongqing, Fumin Bank highly integrates its own development with the implementation of Chongqing's national strategy, implements the spirit of General Secretary Xi Jinping's important instructions on financial services for the real economy, and contributes to the construction of a financial power. The implementation of the industrial ecological strategy of Fumin Bank is timely, which not only meets the work requirements put forward by the Central Financial Work Conference, but also meets the strategic needs of supporting the development of new quality productive forces, and is also the best path choice for banks to serve the real economy.
2024 is a crucial year for the implementation of the 14th Five-Year Plan, and it is also a year for moving towards the "new". The characteristic of the new quality productive forces is innovation, the key lies in high quality, and the essence is advanced productive forces. Chongqing is focusing on building a "33618" modern manufacturing cluster system, transforming and upgrading traditional industries, cultivating and expanding emerging industries, laying out and building future industries, and accelerating the development of new quality productivity. By building competitive digital products and distinctive digital enterprise services, Fumin Bank aggregates the strength of the industrial ecosystem, does a good job in the "five major articles" such as science and technology finance, and innovates the financial service model to support the growth and expansion of technology-based small, medium and micro enterprises. Chongqing also undertakes the important mission of implementing national strategies such as the Chengdu-Chongqing Economic Circle, the construction of a new land-sea corridor in the western region, the high-quality development of the Yangtze River Economic Belt, the construction of a national strategic hinterland, and the construction of a financial center in the western region. In the next four to five years, the Chengdu-Chongqing Economic Circle, as the fourth growth pole, is expected to increase its economic output from the current 9 trillion yuan to 12 trillion yuan, with great room for economic growth and financial growth.
As a licensed financial institution, Fumin Bank has always adhered to the traditional economic ethics of "enriching the people and benefiting the people, taking into account justice and benefit", based on the digital intelligence ecology, deeply rooted the innovative essence of digital intelligence products in various scenarios of industrial development, explored the establishment of Internet credit, industrial finance, online payment, financial market and wealth management and other pedigree product systems, made every effort to build an ecological platform for government, industry and finance, and strived to build an industrial ecological bank with its own characteristics.
2. Fumin Bank's innovative thinking builds an industry-finance ecosystem
Throughout the development of banking and financial services, the market usually divides them into three stages. Among them, the 1.0 stage is mainly based on the rapid development of China's large infrastructure, real estate and related industries, and most banks have achieved rapid expansion of asset scale; 2.0 stage is what we are experiencing now, that is, the development of the digital retail industry, which has evolved rapidly from payment, wealth, credit, etc.; and the 3.0 stage will be a new space, including enterprises, industry, finance, The interaction and synergy between all participants at the four levels of the region, and the creation of value for all participants through this synergy, also means that the era of industrial ecology in which financial services are transformed from large infrastructure and real estate to digitalization, new manufacturing, new energy, new models and new platforms has begun. The path of Fumin Bank to achieve its strategic goals is as follows.
Improve the production efficiency and operational stability of the industrial chain. Starting from the research of core enterprises in strategic industries, we are familiar with the upstream and downstream industrial chains and industrial operation methods, so as to help core enterprises improve production efficiency and operational stability. Although the vast majority of traditional core enterprises occupy the industry advantage, they still face some pain points of "insufficient battery life", such as how to break through the bottleneck of innovation and continue to maintain competitiveness. The digital transformation we advocate is not simply the online and informatization of the original business, but the need to re-examine and optimize the organizational structure, business processes, business models, products, etc., and use digital technology as the chassis to solve the problems existing in the traditional model. It is necessary to conduct in-depth analysis of the industrial chain and design a comprehensive financial service plan. Then, according to the differences in the industrial chain of digital collaboration of the platform, as well as the respective problems and demands of the industrial side and the financial side, the corresponding digital technology is selected. This includes both reinventing internal processes and changing the way we work with external value partners. Effectively organize organizations with synergistic effects and "multiplier" effects to improve the productivity of enterprises.
Customized development of innovative financial products and services. Digitize and intelligently improve financial products according to the actual situation of the scenario. These products are not the "standard products" of financial institutions in the past, but innovative and comprehensive solutions for subdivided industry scenarios. With an open and cooperative mindset, on the basis of complying with regulatory requirements and guarding the bottom line of risks, we will build the ability to develop professional financial products and financial services for the industry through financial advisory and professional products and services. In the process of development, Fumin Bank has also explored successful digital first-in-class financial products, for example, the C-end based Internet wealth management product "Fumin Bao", and the B-side took the lead in launching a digital standardized bill product - speed discounting. These have promoted the structural reform of the financial supply side, changed the way financial products are produced, circulated and served, and especially realized the digital transformation of product processes. In the next step, Fumin Bank will anchor the "industrial supply chain scenario and industrial retail scenario", launch the electronic guarantee business "Quick Guarantee" to help construction enterprises alleviate financial pressure, launch the all-round capital collection and payment business "Quick Payment" for various online and offline transaction scenarios, and launch the credit loan product "Quick Loan" to serve small and micro enterprises or individual industrial and commercial households, and build a new product system of inclusive financial services for small and micro enterprises, science and technology enterprises, and individual users.
Cross-border integration of resource business. Fumin Bank advocates the thinking of cross-border integration and links various financial resources with multi-dimensional comprehensive service capabilities. Hanhua Financial Holdings, the major shareholder, has been exploring ways to improve the efficiency of supporting the industry through cross-border innovation, and has accumulated rich resources and experience. The entities involved in ecological co-construction include banks, insurance companies, third-party payment companies, Internet finance companies, trust companies, guarantee companies, securities companies, etc. External value participants include physical enterprises, individual customers, academic institutions, etc., while external environmental factors include government policies, laws, technology, etc.
Jointly build a service model and build a government, industry and finance ecology. As an industrial ecological bank positioned to serve the real industry and support the development of new quality productivity, Fumin Bank will digitally and intelligently upgrade it according to the actual situation of the scene after creating professional financial products for the industry, build a digital and intelligent financial platform based on the industrial ecology, and jointly build an ecological platform of "government, industry and finance" with the government on this basis. Provide comprehensive cross-border services such as asset revitalization, and build a government, industry and finance ecosystem.
3. Focus on the five major systems to build an ecological bank for characteristic industries
In order to make the characteristic innovation of the industrial ecological bank, we first need to innovate the concept. Zhang Guoxiang, chairman of Fumin Bank, put forward three concepts for practicing financial innovation.
The first is the concept of "partner finance". The relationship between traditional banks and enterprises is a simple lending relationship, and small and micro enterprises have been criticizing banks for "sending umbrellas on sunny days and collecting umbrellas when it rains lightly", and financial services have no temperature and responsibility. Therefore, we propose to reconstruct finance with partner thinking, and the connotation of partner finance is "partnership to do business", between banks and enterprises, you have me, I have you, risk sharing, and benefit sharing.
The second is the concept of "platform finance". Nowadays, the financial industry must rely on the platform, and the development of industrial ecological finance must build a digital middle platform, and rely on the digital service platform to solve the problem of information asymmetry between industry and finance. We need to upgrade our thinking, and it is not enough to have digital thinking, but also business thinking, investment banking thinking, platform thinking and ecological thinking.
The third is the concept of "ecological finance". Today's competition is no longer the competition between enterprises, but the competition between platforms and platforms, ecology and ecology, the upstream and downstream industrial chain of core enterprises is a complete ecology, financial institutions are also an ecology, and the organic combination of industry and finance is an industry and finance ecosystem. Based on this, Fumin Bank proposes to be the bank that understands the industry best, has the most warmth, and can gather industries and link the government and financial institutions based on digital financial business, featuring industrial finance and relying on localized services.
Focusing on the goal of being an ecological bank for characteristic industries, Fumin Bank will adjust and optimize the decision-making process and management mechanism, build five new systems, achieve all-round internal and external collaboration, and form a new synergy.
Build a "digital and intelligent talent" system to stimulate value creation capabilities. "Digital and intelligent talents" is the magic weapon for Fumin Bank to outperform the future under the new situation and new strategy, breaking the tradition, innovating the talent management model, comprehensively focusing on the new three-year strategy, comprehensively reconstructing the organizational structure, talent management system and operation mechanism, and shifting from strategic execution to strategic focus, and cost consumption to value creation-oriented, forming three core key strategies. The first is to rebuild the organizational structure, highlight the "first-level operation", and form a "new organizational model before, during and after 544". Adhering to the principles of intensification, flattening, agility and platformization, and taking compliance with regulatory compliance requirements and improving organizational effectiveness as the guiding ideology, we have achieved efficient internal collaboration and improved decision-making efficiency by streamlining the number of institutions, reducing reporting levels, breaking down departmental barriers, and strengthening vertical and horizontal linkage. The second is to reconstruct the talent management system, focus on the layout of the future, focus on the core concept of value creation, and innovate and build a "five-star model of talent management", covering multi-dimensional content such as production, position, performance, salary, talent, etc., organically combining business organization, management talents, and operating costs to form a unified whole, and at the same time integrating the values of "innovation, awe, responsibility, and sharing" to enrich the people, so as to provide a strong guarantee for the effective implementation and continuous operation of the system. The third is to strengthen the operation of the management mechanism, take the lead in achieving a breakthrough in management modernization and specialization, and strengthen the functions of human resource management, update the talent management model, clarify the management orientation, and realize the internal management reform of Fumin Bank through the "five-pronged approach".
Figure 1: AI technology empowerment system
Establish an AI technology system that integrates digital intelligence to promote the integration of industry and finance. Focusing on the vision of building an ecological bank with characteristic industries, Fumin Bank actively builds an AI technology system with the integration of digital intelligence (see Figure 1), takes the digital intelligence ecology as a beacon to lead the entire system, implants the innovative soul of digital intelligence products into the soil of industrial growth, and promotes the deep integration of financial services and industrial development. The first is to empower industrial innovation through the establishment of a digital intelligence ecosystem. By injecting the power of AI technology into the blood of the industry, it is not only a provider of financial services, but also a promoter of industrial upgrading. Banks have joined hands with AI to transform traditional supply chain and retail scenarios into platforms for digital financial services, giving digital vitality to every link in the industrial chain. The second is to create digital intelligence products and open up a new experience of financial services. Focusing on Fumin Bank's five innovative products, namely "Quick Sticker", "Quick Guarantee", "Quick Pay", "Quick Treasure" and "Quick Loan", we use the multi-dimensional intelligent capabilities of AI to polish a new product experience. From intelligent customer service to precision marketing, we continue to explore and define "new experiences, new models, and new momentum" of financial services. The third is to improve digital intelligence and build a financial intelligence hub. On the basis of "large middle platform and small front office", the middle platform capabilities of technology, business and data are integrated to build the "financial brain" - AI middle platform. Through the intelligent capabilities of large models, such as perception, understanding, analysis, decision-making, and natural language interaction, digital capabilities are upgraded, business and operations are intelligently upgraded, and "new quality productivity" is built. Fourth, consolidate the digital intelligence infrastructure and build a solid technical cornerstone. In order to meet the needs of efficient computing and AI inference engines, a cloud-native digital intelligence foundation has been built, which is characterized by offline real-time processing, integration of data lake and warehouse, integration of stream batch processing, and integration of AI training and inference, ensuring the stable operation of digital intelligence services and building a solid foundation for technology. Fifth, build an AI empowerment system to collaborate efficiently and unleash innovation. In order to ensure the maximum efficiency of AI empowerment, an MLOps system has been established, which crosses team barriers and unites the three major forces of business, data, and technology, to establish a full-link collaboration from scenario analysis to model building, application development, deployment monitoring, and optimization and iteration. The AI middle platform not only provides agile delivery capabilities, but also ensures efficient and unified management of AI assets, and is equipped with risk prevention and control and security management functions to ensure the efficiency and reliability of the system.
Build a complete "digital intelligence risk control" platform system. Relying on digital technologies such as big data and artificial intelligence, combined with the financial attributes of banks, and focusing on the core objectives of risk identification, risk prevention and risk control, we are committed to building a complete intelligent risk control middle platform. With the goal of fast approval, rapid iteration, and intelligent decision-making, and customer-centric, the risk control middle platform adopts industry-leading technologies and capabilities such as graph computing, time series computing, Flink stream computing, machine learning, and knowledge graph to establish a set of functional architecture systems for centralized data collection, unified index variable processing management, efficient decision management, and customer risk operation, to support the bank's business development and business risk identification.
Rely on the platform operation system to promote the growth of user scale. In-depth linkage with core enterprises, building a financial product system for industrial supply chain scenarios and industrial retail scenarios, and by building a digital and intelligent financial service platform, opening up the underlying data, linking the channel matrix, and establishing activity operations, service operations, data operations, The user operation system such as content operation is customer-centric and business-oriented, improves the capabilities of the digital operation support platform, strengthens the formulation of operation management and SOP processes, and provides all-round and "one-stop" financial service solutions for B-end and C-end customers in the industrial ecology while effectively saving resource costs and improving operation and management efficiency. In terms of channel operation, Fumin Bank has built a channel product matrix covering online sales, telemarketing and direct sales to provide strong support for the industrial financial industry. In terms of online sales channels, we have built a channel matrix such as corporate online banking, bank-enterprise direct connection, APP, WeChat mini program, WeChat official account, etc., realizing the full-scene coverage of B-end and C-end financial services in the industry, and providing users with an omni-channel consistent and high-quality service experience. In terms of telemarketing channels, users can realize the full closed-loop from outbound calls to business handling with one click, effectively improving the customer conversion rate. In terms of private domain channels, through WeCom and the channel business development platform, we have established a private domain service system based on industrial ecology and an MGM user growth model, deeply explored the needs of industrial customer groups, and achieved large-scale customer growth. In addition to enriching online channels, Fumin Bank continued to promote the construction of industrial digital operation capabilities, including industrial marketing platform, industrial customer data platform, unified messaging platform and strategy platform. While achieving the growth of business and customer scale, we also monitor potential risks to achieve the stable operation of industry and finance business and customer base.
Coordinate and promote the construction of the "digital and intelligent compliance" management system to build a solid line of defense for compliance. In order to fully adapt to and serve the online business, Fumin Bank follows the idea of "overall planning, step-by-step implementation, point to area, and continuous iteration", actively explores the establishment of a "digital intelligence compliance" management system that is compatible with its own digital development strategy, and uses digital technology and tools to innovate and reshape the internal control and compliance management mechanism in key areas and key links of operation and management, so as to achieve internal control objectives and promote the sustainable and steady development of the bank. The first is to empower the management of related party transactions. It is equipped with 18 modules, integrates nearly 200 function points, and uses financial technology such as front-end and back-end separation service technology, big data analysis, and visual analysis tools to empower the whole process management of related party transactions. The second is to improve the quality of anti-money laundering work. Relying on the anti-money laundering monitoring system, we have built a digital money laundering risk management system covering the whole bank's business, customers and transactions. The practice and innovation in the fields of anti-money laundering data standards, online loan money laundering risk management, and compliance intelligent monitoring and early warning have been highly recognized by the local regulatory authorities, and the compliance and effectiveness of anti-money laundering work have been improved by the "two-line quality". The third is to build a "new infrastructure" for the digitalization of internal audit. Efforts are made to build the "MARS" intelligent audit system, with the "Nebula" intelligent audit system as the platform, to carry out process-based, online and agile management of audit operations, promote the transformation from "result audit" to "process audit", promote the audit threshold to move forward, and give full play to the value-added role of audit; dig deep into the value of data, develop iterative off-site audit models, improve the forward-looking risk management, and effectively strengthen risk prevention and resolution.
Fumin Bank is standing at a new starting point, starting a new journey of rebuilding new prosperity with a new ecology of integration of industry and finance. Combined with the implementation of national strategies such as the Chengdu-Chongqing Twin-City Economic Circle, the Western Land-Sea New Corridor, and the Western Financial Center, we will continue to provide higher quality and more efficient financial services for the development of the real economy, do a good job in the "five major articles", and make every effort to run every step in the process of realizing "precise positioning, fine management, team refinement, exquisite scale, and comprehensive improvement", and firmly move towards the vision of building a first-class industry and finance ecological bank, and make greater contributions to the construction of the western financial center.