"China in Intangible Cultural Heritage" can be regarded as a CCTV façade program, which has been broadcast since 2022, and has completed the production of two seasons of the program and a special evening event, both in terms of ratings and word-of-mouth.
Different from entertainment variety shows, the "China in Intangible Cultural Heritage" series aims to let the audience understand the intangible cultural heritage culture through innovative performances, immersive experiences and other different ways, with the help of CCTV's communication power to help the audience build cultural self-confidence, and at the same time let more audiences have more understanding of different customs and customs across the country.
The so-called good horse with a good saddle, in the case of such a prominent market positioning of the program, the host's arrangement naturally needs to meet the value of the program.
At present, the 2024 "China in Intangible Cultural Heritage" has entered the recording stage, and judging from the information disclosed at the recording site, the host lineup has been finalized.
The Hubei chapter of 2024 "China in Intangible Cultural Heritage" will be recorded in Wuhan, the host of the current program is Sa Beining, and the guest of the program is Xu Fan, of which Xu Fan is a native of Wuhan, Hubei, and Sa Beining also grew up in Wuhan.
As one of the façade programs of CCTV's comprehensive channel, the choice of the façade to act as Sa Beining in the arrangement of the host is fully in line with the expectations of the market audience.
Before Sa Beining completed the recording, another host, Long Yang, had already participated in the recording of the Guizhou chapter of "China in Intangible Cultural Heritage", which means that the host lineup of "China in Intangible Cultural Heritage" in 2024 was finalized, and Sa Beining and Long Yang continued to meet with the audience in the program.
This time, he was arranged to appear in the series of "China in Intangible Cultural Heritage" again, which means that Long Yang has firmly sat in the position of the façade.
Whether it is the show or the series of programs of the Chinese Poetry Conference, the market share and influence are obviously ahead of other programs, and Long Yang can be arranged to be the host of these two programs, which is enough to prove her market value.
When the position of the host of the CCTV façade is vacant, Long Yang is obviously the young host who is favored by CCTV to be able to support the position of the façade.
Combined with Long Yang's job arrangement, CCTV is helping him gradually increase his market influence, in this process, if Long Yang's reputation can pick up at the same time, her career development will be more stable.
On the contrary, if it is only reused by CCTV but the reputation is not ideal, Long Yang needs more time to be recognized by the audience.
Compared with the development of young hosts such as Wang Jianing and Ma Fanshu, it is obvious that Long Yang is in a leading position, and CCTV is willing to give him more important hosting opportunities.
Compared with presiding over the Chinese Poetry Conference on behalf of Dong Qing, "China in Intangible Cultural Heritage" has been hosted by Long Yang since its inception, so her market reputation in the show is more prominent.
It's just that whether it can help it get more viewers with the help of the program's word-of-mouth will definitely need to be broadcast to know, but as far as the development itself is concerned, Longyang is in the rising stage, and "China in Intangible Cultural Heritage" will help it enter the sight of more audiences.
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