The author's friend's store was judged to be a service violation for the Nth time, and the consumer had a negative experience, to put it bluntly, just because the consumer pressed a few more question marks in the chat. In addition to sending a warning email, the platform also carried out its ultimate purpose, deducting 10 yuan from the store.
On the same day, a customer in the store transferred a 10 yuan thank you money to a friend to thank him for dismissing his intention to buy the store's color screen e-paper book regardless of the gains and losses, and also carefully provided a more reasonable alternative.
This comes and goes, just offset. Emotionally, one comes and goes, just offset.
Within a few days, several orders from friends, due to the negligence of a certain express delivery, did not appear within 24 hours, and then the platform took away 400 yuan in the name of false tracks.
In the meantime, there have been several times when the buyer just wanted to consult how to use the equipment, but the platform repeatedly popped up the refund only button, resulting in the successful refund of one of them.
You must know that the reader where your friend is located is also one of the top first-line brands in China, and on the basis of perfect after-sales service, such oolong dramas still appear, and the platform can be described as "indispensable".
After listening to it, the author sighed with emotion, today's e-commerce is like a dog raised by the owner, right or wrong, profitable or not, completely pinched by the platform.
The value of service in business behavior, the warmth that should be in trade, has been eaten away and has become meaningless!
Highly relying on artificial intelligence, when will the lazy government of the platform be able to set things right
In September 2023, a certain Duoduo will have a total of 13,000 employees, which is only 1/35 of JD.com and 1/18 of Alibaba. The per capita income generation capacity is 4 times that of Alibaba and 7 times that of JD.com.
This is clearly against the norm.
The author interviewed the merchants around me who opened stores in Duoduo, and almost without exception, they all criticized the operation of the platform for highly relying on artificial intelligence to determine violations.
Combined with the number of employees and the number of merchants as high as 8.6 million, it can be inferred that this "master" does not want to do a good job in the service of the merchant at all, or the internal profit mechanism of Duoduo, it is very likely that he has long targeted the slaughter object at his own food and clothing parents, that is, the business.
Although the recognition of artificial intelligence can reduce the number of personnel who maintain market order, it is undeniable that such a deliberate precondition for judgment is so vague, and even openly pushes it to consumers, which may lead to consumers violating the law.
For example, false trajectories. The author has searched the dictionary, and none of them defines hysteresis as false, and philologically and legally, the false trajectory itself is a pseudo-concept.
The purpose of delivery is to reach the consumer, which is the fundamental purpose.
The platform can agree on the number of days of arrival, or it can directly target no source of goods in the rules, but it is really outrageous to use false tracks, a tool to steal concepts, to harvest merchants!
What's even more terrifying is that even if it is a misjudgment, the merchant sometimes has no way to appeal.
Originally, it was supposed to be a question and answer question about the description of the facts, but the platform made a multiple-choice question, and there were only poor options such as filling in the wrong single number in the options.
The physical separation of the platform from the merchant seems to be some kind of deliberate arrangement.
However, 8.6 million merchants scold Duoduo in major forums and chat groups every day, even if they are so flattering to consumers, consumers accuse the platform of inaction, lazy government complaints, is still common.
This kind of move of hurting the enemy by 1,000 and losing 800 by itself has ushered in huge profits for Duoduo. You must know that in the face of the same rules, a certain number of self-operated stores have collapsed in just a few days, and there is a sense of absurdity to invite you into the urn.
It can be said that the e-commerce platform led by Duoduo has launched a predatory war that is exhausting and fishing.
The result of this war is bound to be a chicken feather, but there is no need to wait for the end, from last year to the first quarter of this year, this kind of bad money driving out good money has spread to all platforms.
Merchants are the real harvest objects for the platform, which is the general trend
In 2023, a certain Duoduo's revenue will be 247.6 billion, and its net profit will come to 60 billion. If the data is true, this profit mainly comes from technical service fees and a large number of fines.
Not surprisingly, almost all of them come from the platform's 8.6 million merchants. To irresponsibly estimate that each merchant has created a profit of 7,000 yuan for them.
According to a friend's calculations, the difference is not bad, and it is basically in line.
A domestic first-line brand imposed a fine on a distributor that once exceeded the product profit. At one time, the product market supervision department became the most profitable department.
This rumor circulating in the market was once popular in the e-commerce circle of a certain city as a joke.
However, behind it is a reflection of the transformation of the market's profit model.
Charging transaction commissions is an important means of making money for common business services. However, with the increase in the number of merchants year by year, the reversal of the relationship between supply and demand of commodities has become an extremely elaborate topic.
Once upon a time, a second-hand car platform with "no middlemen to make the difference" now has a great sense of decline.
Tomato novels under the banner of free, today's daily activity is far from being comparable to the starting point and Jinjiang.
For consumers, free is always the most fragrant gluttony, and there is no one. It's free, consumers are coming, and they don't care about any flaws, it's free, what kind of bicycle do you need? However, it never occurred to the merchant that free is usually the most expensive in the business world, and there is no one.
It's not easy to get a dollar out of the hands of consumers because it's a pure expense for them. But taking it out of the merchant's pocket is different, as it can turn into income. It's like a lottery, where a $2 payout can mean financial freedom.
The difference in thinking has also led to the transformation of the profit model, and all the Internet platforms related to clothing, food, housing and transportation are all rushing to harvest consumers in the original idea.
The author believes that there is no business plan that defines the business as the target of harvesting. But as the number of merchants climbs, the cake becomes more and more appealing.
In fact, earlier than the process of e-commerce platforms, the various franchise models of offline entities have already started the pace of harvesting merchants. It's just that compared with the average loss of 7,000 yuan, the offline sickle is larger and sharper, often tens of thousands, or even millions.
On the whole, with the economic downturn, the reduction of jobs, and the streamlining of the establishment, there are many e-commerce employees. The fall of the Tao system at the beginning of the year can be seen.
The price war, success is also Xiao He, defeat is also Xiao He
With the economic downturn, the low-price strategy has become the consensus of almost all platforms. Even the Tao Department even wants to introduce Ali Factory into the platform, at the expense of the future of small-scale businesses.
According to the above speculation, this move is not an exaggeration, the meager sales of small merchants and the small number of orders are not worth sharpening the platform at all. Rather than this, it is better to contribute nutrients to potential large households, which is the basis of profit.
Low prices are certainly related to product strategy, but at present, the low prices in a certain number of stores and individual stores are not a good thing for pie in the sky.
The price war can be fought more because of the temporary departure of the word compliance.
13% of the cost of increasing tickets, tax costs, product price supervision is absent, secondary packaging is replaced with new, and products from special industries flow into the general consumer market....... and so on。
This is the fundamental reason for the low price of e-commerce.
Let's take some Apple products as an example. The machine taken by the education discount can be received at a low price by the merchant, and without issuing an invoice, it can almost be 2,000 or even 3,000 lower than the market regular price. Some Huawei notebooks and mobile phones that circulate in special industries and are sold in bulk by manufacturers abound.
The low price and physical demise that consumers talk about all day long are actually just a short-term fantasy of the savage growth of e-commerce and the lack of supervision.
The clothes and food brought by the anchor on a certain sound are only one-third, or even one-tenth. In many cases, it is not a lot of conscience, but that these small brands do not have market pricing, and there is a difference between quality control batches. For the same mold, the fineness of the shipment also has different requirements.
With a large number of e-commerce stores and self-employed individuals subject to tax inspections this year, it can be said that compliance will inevitably be the biggest enemy of e-commerce in the next two years.
The gold content of a certain 8.6 million merchants is actually inferior to a certain east and a certain treasure.
For example, let's take the most demanding digital for return and exchange as an example, if you buy a projector in a certain duoduo, the price is indeed hundreds lower than that of JD.com. But the merchant will tell you that once opened, once used and activated, it is non-refundable and non-exchangeable.
Because these low-priced goods come from market channeling, or agents privately ship in violation of regulations. Some of them have a lot of hands in the hands of several dealers. The real thing is the real thing, but if you want to enjoy the conditions of a certain east, you can try it out and return it at will, and it is also impossible.
This is the price of low prices. But the ridiculous thing is that consumers always make more and more requests for the same service, is it possible?
The pricing of a certain east is the market price stipulated by the manufacturer, and there is plenty of space for regular dealers to do a good job of service, and even provide intimate services such as a 15-day trial.
Only sufficient profits can guarantee a complete experience for consumers. The boss spent 5,000 to hire you, and naturally you can't expect you to build an atomic bomb, but this kind of common-sense problem is frequently misunderstood in the field of e-commerce. It is ridiculous that consumers enjoy a complete range of products and services, and they still have the luxury of going beyond the law and enjoying more, or even just refunding!
Therefore, in a word, compliant e-commerce and low-price strategies can only target small brands and small factories. Dalu commodities will inevitably usher in the same price online and offline like neighboring countries, and at that time, physical online will go hand in hand, which is the normal business format.
The author used to think that the demise of physical stores was a trend, but when I saw the friendly communication between customers and store owners in some physical stores, and the price advantage that was not inferior to that of online stores, I instantly felt that maybe physical and online stores were not the battlefield of Shura.