In this season's China International Fashion Week, there is a phenomenon worth paying attention to, Shanshan, Di Shang, Nanshan Zhishang, Tambor, Jeanswest, Dayang Chuangshi, Jihua, Jinba Menswear, Hongxing Erke, Hongdu and other more and more powerful large enterprises with brands or new brands created by them gathered in China International Fashion Week, not only commercial brands with high market share, but also large enterprises with excellent supply chain production and marketing, with a total value of more than 100 billion yuan in corporate brands. With the increasing maturity of China's fashion industry and the enhancement of its international influence, these brands have demonstrated the strength and innovation of Chinese design and Chinese manufacturing through their participation in Fashion Week, as well as the future development trends and new development points, which will help to further establish China's position in the global fashion industry and enhance China's fashion discourse.
The rise of the national tide leads the industrial cultural power
At present, the rise of the national tide is an important embodiment of China's fashion and cultural self-confidence, it reflects the re-understanding and love of traditional culture of the young generation of China, and the revitalization of domestic brands is also a significant trend in the current Chinese market economy, which not only reflects the maturity of the domestic consumer market and the improvement of consumers' confidence in domestic brands, but also reflects the country's emphasis on the cultivation of local brands and the transformation and upgrading of "Made in China".
In the context of globalization, the excellent culture of mainland China is gradually going to the world, and more and more international consumers have begun to pay attention to Chinese elements. As the first fashion week in China to advocate "Chinese aesthetics" design, China International Fashion Week has a large number of designers in this season's show, through a variety of clothing design and production languages such as fabrics, colors, craftsmanship, structures, etc., to fully interpret the long-standing, profound and advancing Chinese culture. Big brands gather at China International Fashion Week, which is a recognition of their own cultural values and a reflection of their confidence in national culture.
As the first show of the 2024 autumn and winter fashion trend release show, Shanshan's China Suit Trend Release will show the dressing philosophy of contemporary Chinese youth, from material to spiritual, creating a relaxed and leisurely new era suit style, opening a new chapter of Shanshan. Shanshan's action is to build "China's first brand of suits" as the core development strategy, continue to take quality as the cornerstone, take new quality productivity as the engine, and continue to explore a higher level of development, hoping to bring more far-reaching impact to China's textile and garment industry.
After several years of new layout, Jeanswest is currently growing steadily. In the past two years, there have been many actions in star cooperation and youth cultural community operation, and the brand renewal effect is obvious. This season, Jeanswest has tried to make great strides in design innovation, joined hands with designer Huang Gang, continued the cooperation with Dunhuang Museum, and joined hands with the high-tech textile enterprise "Lanmei Textile", using aerospace-grade two-way temperature-regulating yarn, high-tech light-sensitive coating, temperature-controlled coating and other technologies, combining Dunhuang elements with futurism, drawing on the patterns and patterns of Dunhuang culture, using the creative thinking of intangible cultural heritage + technology + fashion, showing the beauty of the Orient with contemporary Chinese design aesthetics, and perfectly integrating Chinese Dunhuang elements with sci-fi "Dune" aesthetics.
Rebranding to promote industrial competitiveness
The release of fashion trends in professional categories is a style feature, a wind direction pointer, and a style window of China International Fashion Week in recent years. As part of the strategic realignment of big brands, they showcase their latest design concepts, product lines, and brand directions by participating in high-profile events such as Fashion Week. This reinvention and upgrading can help attract new consumer segments while consolidating existing market positions.
"There are both the way they should and the way they should be. It should be a tradition and a classic, it should be the future, it should be a trend. Sun Ruizhe, president of the China National Textile and Apparel Council, said after the release of the Chinese suit fashion trend in Shanshan, which is not only an affirmation of the suit fashion trend release show, but also an expectation for Chinese clothing brands.
Shanshan's return to Fashion Week this time reflects the brand's active integration into the construction of the modern textile industrial system through the special release of suit trends, the China Suit Industry Development Forum, and the launch of the "2025 China Suit Fashion Trend White Paper" project, which reflects the brand's active integration into the construction of the modern textile industrial system and firmly anchors the core development strategy of building "the first brand of suits". This move is undoubtedly another successful transformation of Shanshan's ingenuity in manufacturing and creating national suits in the past 35 years.
With strong international supply chain resources and manufacturing capabilities, Di Shang Group brought its Di Shang tooling brand to a new appearance, released three series of tooling, campus uniforms and customized professional wear, with scientific and technological environmental protection fabrics, fashion design, exquisite version technology, pay tribute to workers, let professional tooling on the international runway, perfect interpretation of Di Shang tooling "ordinary, extraordinary" core concept, placed a good praise on ordinary workers, but also profoundly demonstrated that Di Shang Group will make efforts in the field of tooling, Firm confidence to lead the new fashion of the tooling industry. By linking more than 4,000 fabric manufacturers around the world, with the help of advanced 3D digital design technology, Di Shang Group designs 600,000 clothing styles for customers every year. This forward-looking design concept and digital innovation methods make Di Shang tooling unique in the tooling industry.
Founded in 1995, TRANDS is a world-renowned high-end menswear brand under Dayang Group, relying on the strong processing strength and informatization and intelligent production mode formed by Dayang Group in the past 40 years, it has integrated the global advantages accumulated over the years in clothing design, technology, version, sewing, service, etc., and maintained the leading level in the industry. This season, Genesis specially invited the well-known haute couture designer Zhang Peng, through the focus on the cutting and craftsmanship of the formal wear category, showing the brand's high-end positioning and elegant demeanor, while creating a younger and more applicable scene for the brand, freely walking between the outdoor workplace, and a new style of contemporary high-end lifestyle concept.
As a domestic military supplies and professional wear shoes and boots with significant influence in the B-end market, Jihua Group, this is its first appearance at China International Fashion Week, and joins hands with "Golden Top Award" designer Liu Wei through eight series, more than 80 sets of well-designed professional wear release, Jihua hopes to take technology and fashion as the lead, to achieve the transformation and upgrading from the B-end to the C-end, with a new image of new materials, new technologies and new processes, to present a different Jihua to consumers.
The participation of these brands can also be seen as a positive sign for the Chinese fashion market, indicating that the market is recovering and growing. After experiencing a series of global challenges such as economic fluctuations and the impact of the epidemic, these brands have stepped out of their inherent comfort zone, reintegrated resources, and actively explored, which also indicates that the industry will enter a new growth cycle, and fashion design will also expand to more fields, truly integrating into China's contemporary society and life.
Scientific and technological innovation to enhance the new quality of the industry
Powerful brands gathered at China International Fashion Week, through the participation of brands such as Di Shang, Nanshan Zhishang, Chuangshi, Jihua, etc., especially the innovative products they displayed, such as high-tech wool fabrics, environmentally friendly tooling, etc., highlighting the achievements of China's powerful enterprises in the development direction of improving new quality productivity, promoting mutual display, learning and exchanges, and stimulating the innovation of the entire industry in materials, design and technology, which is a key factor in promoting the high-quality development of the industry.
As one of the world's leading integrated companies in the wool textile and garment industry chain, Nanshan Zhishang adheres to the concept of intelligent, green and sustainable new quality productivity to carry out fabric technology innovation, material research and development, and fashion upgrading, and promotes product refinement and improvement with "design". This season, it debuted with its "Harmony" series, emphasizing the resonance and harmonious coexistence with nature, bringing new high-tech wool fabric products such as worsted double-sided wool fabrics, superfine wool, OPTIM wool fabrics, and 3D texture wool fabrics, which not only inherit the natural high-quality attributes of wool, but also greatly improve the durability and heat retention of fabrics through scientific and technological means, and achieve better breathability and comfort.
This season, Tambol follows the brand's outdoor philosophy and alpine aesthetics, focusing on multiple scenarios such as nature, ice and snow, and the future, showcasing a new high-quality collection of hard-core technology and mixed and matched wear, redefining the new trend of the outdoors. For example, the star product Tambol "Jelly Sunscreen Clothing", the new original yarn fabric can not only protect from the sun for a long time and is not afraid of washing, but also equipped with cooling and quick-drying technology, with a unique cool "jelly" skin feeling, bringing a refreshing outdoor experience of sun protection. Another example is the user-loved "Outdoor Light Travel Series" down jacket, which is blessed with Dermizax outdoor technology fabrics and hard-core performance such as "full-body seam lamination" and "silver film heat storage lining", which not only has rainstorm-level waterproof performance, but also provides higher energy feedback, bringing an excellent experience of "light and warm moisture permeability", "no fear of wind and rain" and "one clothes and three wears", and can switch between daily commuting, mountain camping and outdoor hiking.
The release of Jihua Group brings a new generation of heat-sensitive semiconductor heating materials developed by Jihua, which can adapt to the human body temperature in an environment of minus 40 degrees Celsius, and provide effective protection for traffic police and geological exploration personnel operating in extremely cold areas. Through the innovative application of new materials and new technologies, the weight of clothing has been greatly reduced under the condition of the same amount of warmth, which shows the scientific and technological foresight of Jihua Group for the development of future professional wear.
These brands not only demonstrated their technological innovations, but also demonstrated their commitment to environmental protection and sustainable development, such as the use of sustainable fabrics and green production processes, a trend that not only reflects the sustainable development trend of the global fashion industry, but also reflects the response of China's fashion industry to the national green development strategy.
Win-win cooperation and enhance industrial cohesion
As an important platform to showcase the latest achievements and design power of China's fashion industry, China International Fashion Week has become an important trend to promote the development of the industry. This cooperation not only promotes the close cooperation between the upstream and downstream enterprises of the fashion industry chain, but also strengthens the cross-border integration with different industries, jointly promotes the innovation and development of the fashion industry, and enhances the cohesion and competitiveness of the entire industry.
The Di Shang tooling brand has joined hands with Beifu Di Shang Innovation Research Institute to link strong global resources, empower the development of the industry with "digital intelligence", and continuously build a technological innovation system and a green ecological supply chain. Jeanswest has joined hands with Huang Gang, chief designer of the Brand Ecosystem Collaborative Innovation Center and China's Best Menswear Designer in 2023, and Lan Mei, a high-tech textile company, and the source of this cooperation is the "Brand Ecosystem Collaborative Innovation Center" project recently carried out by the brand's parent company, Glorious Sun Group, in cooperation with Huizhou University, which further promotes the innovation and development of Jeanswest and colleges and universities.
Shanshan specially invited Wu Xuekai, the designer of the "Golden Top Award", as a design consultant to inject a sense of art and culture into the contemporary trend design of suits. Jihua Group joined hands with Liu Wei, the designer of the "Golden Top Award" and the leader of China's professional wear design, to present the research results of many years in front of people through a press conference that blends the scenes. Relying on Dayang Group's world-leading supply chain system, Chuangshi TRANDS has joined hands with Zhang Peng, a well-known high-end designer, to integrate excellent production capacity and high-end design to form a stronger competitiveness......
In addition to the show, Jinba Menswear, Hongxing Erke, and Hongdu Group also presented their brands in exploring different points in the pursuit of self-renewal through pop-up stores, design competitions, intangible cultural heritage art exhibitions and other diversified ways.
At present, Chinese brands are reshaping the image of Chinese brands through unremitting efforts, no longer relying on emotional stories, but rising to the macro level of national strategy and social and economic development. Powerful brands gathered at China International Fashion Week, releasing a positive signal for the development of the mainland fashion industry. The participation and display of these brands not only strengthens China's position in the international fashion industry, but also demonstrates the exploration and innovation of the Chinese fashion industry in the integration of tradition and modernity, East and Western culture.
Through such an international stage, Chinese brands can showcase their design concepts, innovation capabilities and brand strength to the world, thereby enhancing the overall discourse and influence of Chinese fashion. In the future development, we look forward to more powerful brands to continue to innovate and show the charm of Chinese fashion to the world. At the same time, it is also believed that with the concerted efforts of policies, governments at all levels, industry associations, enterprises and designers, the mainland fashion industry will surely move to a higher peak.