At present, the trend of consumer demand for beverages is changing, and more and more consumers are no longer pursuing the basic functions of thirst quenching and delicious, but turning to the functional demands of health and nutrition. As a pioneer in the lactic acid bacteria category, we have an early insight into the current situation of this market, adapt to different products for differentiated groups, scenarios and channels, etc., continue to deepen the depth of the product pool, and provide consumers with high-quality and low-cost products. At present, Wushang lactic acid bacteria, Wushang AD calcium milk and other products have gained a good reputation.
In fact, Wushang Food has been deeply involved in the lactic acid bacteria industry for 15 years, as an industry veteran, Wushang Food has always stood at the forefront of the industry at major historical nodes, and has become a gold digger above the tuyere.
In 2009, Hangzhou Wushang Food Co., Ltd. was established, and entered the lactic acid bacteria industry on the basis of years of dairy R&D and manufacturing experience and genes of its predecessor Jinyi Group;
From 2013 to 2020, Wushang Food ushered in the golden period of the outbreak of the room temperature lactic acid bacteria market, and successively cut into the traditional wholesale sales channels and modern channels across the country, realizing the national layout;
In 2020, in the face of the sudden challenge of the epidemic, Wushang Food quickly adjusted its strategy, settled in the Huatang Cloud Fair, gained a firm foothold through the online platform, and realized the promotion of the brand and the intensive cultivation of channels;
From 2022 to 2023, Wushang Food will enter the mass sales snack track, achieving a breakthrough in the mass sales snack channel and growing against the trend;
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Along the way, Wushang Food has deeply practiced the omni-channel strategy and actively promoted channel innovation. The innovative strategy of "snack partner, choose Wushang" is deeply rooted in the hearts of the people, leading the new trend of cross-border cooperation of "drinks × snacks".
Whether it is the choice of the track or the speed of the start, Wushang Food has always maintained a keen sense of the market, taking the initiative and running fast. Wushang food is not only favored by distributors, but its excellent quality has also received the attention of nutritionists. In the early part of the Spring Festival this year, a number of dietitians jointly recommended Wushang Food and included it in the "Dietitian National Nutrition Science Popularization" plan, calling on everyone to properly supplement lactic acid bacteria and maintain a healthy state.
More than that, with excellent production management and supply chain capabilities, Wushang Food has also passed the BRCGS global food safety management system certification! BRCGS is the industry standard for food-related institutions around the world, and it is also the most authoritative standard for the global food industry. This internationally recognized food specification will further defend Wushang Food's leading position in the lactic acid bacteria industry.
It is worth mentioning that at present, Wushang Food has attracted 1,100 special distributors to join, among these partners, there are not only national chain RT-Mart, Auchan, Yonghui, Hema and other giants, but also China Resources Suguo, Century Lianhua, T&T, Zuo Neighbor and other regional chains. In addition, Wushang Food has also established strategic cooperative relations with more than 60 snack channels across the country, such as Zhao Yiming, Snack Youming, Love Snacks, Wife, Dai Yonghong, Sugar Nest Snacks, etc., which undoubtedly proves the market influence and brand charm of Wushang Food, and also reveals the strong marketing strategy and business layout behind it.
With the unremitting pursuit of quality and outstanding performance in the field of health, Wushang Food has won many honors such as "National High-tech Enterprise" and "Most Investment Brand Value Award", and Wushang AD calcium milk, Wushang lactic acid bacteria and other products are also continuing to sell well. In the future, Wushang Food will continue to adhere to the corporate mission of "only making better lactic acid bacteria", actively build a healthy lactic acid bacteria product matrix, and bravely embark on a new journey of healthy lactic acid bacteria development.