As an important carrier of human life, ceramic tiles are affected by the user's living conditions and the spiritual field they pursue, and have more iterative possibilities, and more and more brands are also transmitting brand concepts to the outside world through products, integrating products into user life.
At this year's Ceramics Expo, the QD ceramic tile booth is designed with the power of ocean flow, expressing the vitality of the brand and the spirit of continuous progress, bringing the positive emotional value of tranquility and strength to the visitors, and at the same time conveying the "light fashion" aesthetics presented by QD to the outside world.
At the same time, at this exhibition, QD also exhibited a new product for 2024 - MO Fan Zhenshi series, through continuous process iteration and upgrading, presenting a natural and powerful muscle effect, from the tiles you can feel the curves of mountains and rivers, the folds of the earth.
Will be the power of the sea
Integrate into the booth design
Show the charm of the "light fashion" brand
The majestic ocean concretizes the beauty of nature.
At this year's Ceramics Expo, the QD Light Fashion Home Furnishing Aesthetics Pavilion takes "the power and flow of the ocean" as the design concept, integrates the magnificent natural curves and flowing forms of the waves into the design of the pavilion, and expresses the spirit of brand innovation and continuous progress. At the same time, through the integration of natural elements, users can feel the brand temperature transmitted by the brand's "light fashion" charm and sustainable development value system.
Through minimalist design techniques, the brand's light fashion attitude is integrated into every detail, and the entire booth is not only a display space for products and life scenes, but also reveals a young and fashionable tonality.
In the overall design of the booth, the exterior adopts a curvilinear shape of architecture and exhibition structure, which imitates the shape of ocean waves, making people feel like they are in the ocean. The soft lines not only soften the rhythm of the overall space, but also visually make the visitors feel the breadth and freedom of the ocean.
On the one hand, through the soft exhibition line and tone, people feel the natural comfort and tranquility, on the other hand, the relatively low-key main color also highlights the light and texture presented by the product, and creates a light fashion aesthetic space atmosphere through the real space scene.
In fact, the QD booth is also a complete presentation of the brand's tonality. As we all know, QD ceramic tiles to "light fashion home aesthetics brand" as the brand's new business card, deep cultivation of light fashion track, jumping out of the shackles of traditional aesthetics, showing a young and fashionable brand attitude, at the same time, based on the insight into consumer trends and user life, the QD to "ocean" to respond to the user's pursuit of natural life, through a series of scene presentation, to reach multiple circles of user groups.
MO Fan · Zhenshi
Feel the curves of the mountains and rivers in the product
The folds of the earth
At this exhibition, QD also exhibited its new product "MO Fan Zhenshi" series launched in 2024.
According to reports, the research and development of MO Fan Zhenshi series is inspired by the unique texture in nature, through process iteration and innovative design, the infinite extension of visual art into the living space, through the product, you can feel the curve of the mountains and rivers, the folds of the earth.
As an important part of the brand content, QD gives the vitality of the flow of tiles through continuous texture, reconstructs the relationship between users, products and scenes, and conveys the humanistic fashion tonality of the brand.
Wax glaze and other multiple processes are superimposed
Make your product more subtle
MO Fan Zhenshi series applies QD "full digital #18° wax micro-matte surface + etching ink intelligent AI positioning + ultra-fine grinding soft sweep" composite technology, so that the product has more detailed changes in the presentation, such as color, light, touch, design, space, etc.
The application of the advanced and innovative C-rock matrix wax glaze process forms a full digital #18° wax micro-matte surface on the surface of the tile, similar to the slurry texture of beeswax amber, and deeply restores the subtle changes brought by the texture, light and warm touch of marble wax minerals, and combines the ultra-fine grinding soft sweep process to make the product have an 18° natural matte effect, which is fused to form a soft wax texture effect, and the touch is more delicate; Composite technology, deep into the ceramic tile 0.55mm layer by layer to carve the details, truly achieve the integration of muscle pattern.
It can be seen that QD's research and development of products has enlarged its focus from a single product to the overall space presentation, whether it is the details of the product or the aesthetic expression presented after integrating into the space scene, it has achieved details in the near up and texture in the distance.
Three matching specifications
The 1200×1200mm specifications have unique differentiating advantages
In terms of specifications, MO currently has three supporting specifications× 900×1800mm, 7501500mm, 1200×1200mm, which can meet the application needs of different space scenarios.
Among them, the 1200×1200mm specification meets the needs of the current living space aesthetics and consumption upgrading, is one of the unique differentiated specifications, QD in the new series of products, 1200×1200mm specification is also a very important value point, large-size square bricks, on the one hand, have unlimited possibilities in design and application, can give space more expression; The three-dimensional and vivid muscle effect, combined with the square size, can magnify the beauty of the product to a greater extent.
Diverse textures
Present the beauty of different styles
MO Fan Zhenshi series integrates natural textures such as luxury stones, travertine, rocks, and marine shells in texture, and also launches textures and colors with humanistic and artistic atmosphere, such as cloth grain, logo presbyopia full printing products, etc., different textures combined with different glaze effects, showing different aesthetics, suitable for the application needs of different styles and different scenes.
Create a three-dimensional, multi-dimensional,
Deep-focus propagation matrix
Fully release the brand value and connotation
In addition to the innovation and iteration of products and displays, in 2024, QD ceramic tiles will accelerate across the board in terms of brand marketing strategy, through a three-dimensional, multi-dimensional, and deeply focused communication matrix, with a dazzling visual advertisement of "light fashion home aesthetics brand", so that it can become a window for users to recognize the brand, better and more comprehensively interpret the value and connotation of the brand, and allow users to generate specific memory points between QD and the brand label of "light fashion".
For example, Guangzhou South Railway Station, which ranks first in the country's per capita passenger flow, QD forms a 1+1>2 publicity effect in the form of a new brand image dominating the screen, simply and directly conveying the brand tonality to users, and accurately talking to the refined and young quality people.
At the same time, the new brand image of QD ceramic tiles has also covered the entrances and exits of high-speed toll stations such as Tanzhou Convention and Exhibition Station, Jihua East Station, Sanlongwan Station, Jihua West Station, Luoge Station, Geely Avenue Station and other sections, forming a network line communication matrix to continue to dominate the screen.
In addition to the offline layout promotion matrix, QD ceramic tiles have continued to maintain high-frequency output in recent years on new media social platforms by sharing home improvement cases, product application cases, etc., planting young users, allowing users to perceive the young core of the brand, and completing the efficient dialogue between the brand and users.
This Tao Expo, whether it is QD's products or the brand image presented, will bring users a unique experience full of senses, so that the brand, dealers, and users form a deeper connection.
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QD image display