In the past two days, "Zhou Hongyi, founder and chairman of 360", has become a hot search on the Internet.
In view of its huge network traffic, many car manufacturers have said that they want to send cars to Zhou Hongyi to experience. And Zhou Hongyi also said that he would sell his Maybach and replace it with a domestic brand new energy model as his own scooter.
However, Zhou Hongyi's move is known to anyone with a discerning eye, that is, to build momentum for the Nezha Automobile he invested in.
On April 22, the Nezha L was officially launched, and the new car was launched in four versions, with a price range of 129,900 yuan to 159,900 yuan. It should be noted that the 129,900 yuan model is currently only announcing the price, and the official launch will be in August this year. If you place an order of 159,900 yuan for the 310 flash charge red version before May 31 this year, you will be able to enjoy a cash discount of 5,000 yuan.
Like other new energy vehicle brands, Nezha officials have also brought various car purchase privileges, including car booking gifts, financial gifts, and old friend gifts. Including a deposit of 2,000 yuan to 4,000 yuan, financial products worth 5,000 yuan, free home charging piles, free three-electric warranty, roadside assistance and so on.
At the product level, the new car is based on the Nezha Shanhai platform and is positioned as a mid-size SUV. The overall exterior design is relatively simple, with the headlight cluster and the front grille forming an X-shaped front face, and the lower surround adopts a trapezoidal grille with chrome dot decoration, which looks sharp and exquisite.
In order to cater to the preferences of young consumers, Nezha L adopts a two-tone body and a blackened roof design, combined with a high rear and low swooping waistline, which has a feeling of being ready to go. The new car has "Hot Wheels" shaped wheels, which are highly consistent with its brand name. The overall body size is 4770mm*1900mm*1660mm, wheelbase 2810mm.
Compared with the exterior, the interior design is more technological. Nezha L adopts a wrap-around layout, and the car is equipped with two 15.6-inch large screens, and like ideals, the second screen belongs to the co-pilot entertainment screen.
The hardware core of the intelligent cockpit is a Qualcomm 8155 chip, and the overall running speed and operation feel are good. The light-colored interior creates a good texture, and the door panels and seats are designed with a diamond pattern, and even the Nezha logo is printed on the headrests. It is reported that the new car will be launched in two interior colors, brown and white, for consumers to choose from.
In terms of power, the Nezha L range extender model will be equipped with a 1.5L four-cylinder range extender, with a maximum drive motor of 170kW and a peak torque of 310Nm. The new car is powered by CATL's lithium iron phosphate battery, which is available in 30 kWh and 40 kWh capacities, and can provide a CLTC pure electric range of 220 km or 310 km.
Overall, Nezha L's product strength is good, but whether the new car will succeed depends on how well consumers accept the car.