From the perspective of the current automotive industry, it can be said that it has made significant progress driven by electrification and intelligence. Especially in terms of intelligent technology, new products emerge one after another, bringing more convenience to consumers.
However, in the process of long-term use, some intelligent technologies have not reached the level of "people-friendly" that people expected. In the case of intelligent driving, for example, the ideal intelligent driving experience should be like a reliable and good driver who can handle a variety of road and parking challenges. At the same time, the cost of urban intelligent driving should remain economical, and should not be limited to the selection of models of more than 200,000 yuan, but should be popularized to 150,000 yuan of models as standard configurations. In addition, an excellent smart map should realize the seamless integration of the car map and the mobile phone map, and update it synchronously to achieve the same excellent use effect, thereby reducing the pressure on car companies in product updates and allowing users to no longer rely on mobile phone holders.
Based on this vision, Baidu Apollo held a smart car product launch event on April 22, the eve of the Beijing Auto Show, with the theme of "Dawn, Embracing the Moment of Intelligent Change". At this press conference, Baidu Apollo focused on the future development of automotive intelligence and officially launched a fully upgraded "cockpit diagram" product series, aiming to bring new breakthroughs and value to the field of automotive intelligence.
10,000 yuan intelligent driving is not a dream, ANP3 Pro takes the lead?
With the continuous advancement of intelligent technology, urban pilot assisted driving is gradually transitioning from the initial market to the mass market. It is expected that by 2026, high-end urban intelligent driving will usher in a period of rapid growth.
Wang Liang, Chief R&D Architect of Baidu's Intelligent Driving Group (IDG) and Chairman of the IDG Technical Committee, pointed out that there are four key conditions for high-end urban intelligent driving products required by users: urban road navigation assistance, high spatiotemporal coverage nationwide, reassuring high-quality experience, and making the system more and more intelligent through the data flywheel.
Based on industry trends and user needs, Baidu Apollo officially launched a pure visual city pilot assisted driving product ANP3 Pro, which reduces the hardware cost of high-end urban intelligent driving to the level of 10,000 yuan, unlike most similar products equipped with lidar on the market, ANP3 Pro adopts a pure vision technology route with fast evolution speed and high algorithm ceiling. It is equipped with advanced hardware components, including NVIDIA DRIVE Orin chips, multiple cameras, mmWave radar, and ultrasonic radar, enabling the dual benefits of cost-effectiveness and all-scene perception.
The functions of ANP3 Pro cover all global travel scenarios such as parking, highway and city, and provides comprehensive functions including city pilot assist, high-speed pilot assist, automatic parking/remote parking, valet parking AVP, AP/ADAS, etc., bringing users a first-class intelligent driving experience.
In addition, the ANP3 Pro is designed to work "out of the box" and is expected to cover 360 cities in the first half of 2024 and achieve nationwide coverage by the end of the year. ANP3 Pro also seamlessly integrates with Apollo Intelligent Driving Cloud, and through product iteration based on user feedback, the product experience is quickly improved on a weekly basis, making the intelligent driving experience better and better, and truly bringing users and consumers a cost-effective and high-sense of intelligent driving product.
As the "technology partner" of automakers, Baidu Apollo has also launched the "Chip X Plan", which aims to provide the advanced intelligent driving capabilities of ANP3 Pro for chips that meet the computing power of 100 TOPS, so as to flexibly adapt to the needs of customers in different vehicle configurations.
Baidu Apollo's ANP3 Pro supports new energy vehicles in the price range of 150,000-250,000 yuan, while the Apollo ANP3 MAX equipped with two NVIDIA DRIVE Orin is aimed at new energy vehicles with a price range of more than 250,000 yuan. This means that the advanced intelligent driving products of the ANP3 series can meet nearly 60% of the market demand, allowing more users to enjoy the "luxury" of intelligent driving. Wang Liang said that Baidu Apollo will accelerate the popularization of advanced intelligent driving and promote the transition of urban pilot assisted driving from the initial market to the mass market.
In addition, Baidu Apollo's continuous cultivation in the field of advanced intelligent driving has also promoted the continuous evolution of ANP3 MAX, exploring cutting-edge technologies including L3 assisted driving, end-to-end large models, and unmanned valet parking, and is committed to creating industry-leading flagship intelligent driving products.
Baidu Maps V20, a new weapon to make the mobile phone stand disappear?
In addition to the latest intelligent driving products, Shang Guobin, vice president of Baidu, also officially released Baidu Maps V20 at the press conference, launching four versions including the basic version, 3D leading version, 3D flagship version and SR intelligent driving version, truly realizing the integration of mobile phone maps and car machine maps, so that hundreds of millions of car users no longer need mobile phone holders.
Shang Guobin pointed out at the press conference that the competition in the automotive industry this year is very fierce, and what surprises everyone is that after intelligent driving, the second hot topic this year is actually mobile phone holders. Behind this is an in-depth discussion of the in-vehicle navigation function.
In the past, the development cycle of in-vehicle maps took at least two years, and they were often behind the curve after release. The OTA capability of traditional in-vehicle maps is insufficient, resulting in the faster the iteration speed of mobile maps, the greater the gap between in-vehicle maps. The launch of Baidu Map V20 has realized the complete synchronization of mobile phones and car machine maps, bringing functions including personalized voice packages, lane-level navigation, real-time traffic lights and real-time maps, etc., which are not limited by the system, and create a better car map for car users than mobile phone maps.
Lane-level navigation not only supports highways, but also covers 95% of cities across the country, realizing intelligent lane recommendation, which can save one minute per trip based on lane-level positioning, road conditions, and traffic lights. Safety reminders cover 320,000 accident ODDs, improving driving efficiency and safety. With the support of the large model, the in-vehicle map can realize natural language Q&A, not only providing knowledge, but also providing travel services, and a 100-million-level POI content service ecology is available at any time to help users realize smart travel in one step. In terms of the interconnection between mobile phones and car machines, Baidu Map V20 breaks the boundaries of the system, realizes the interconnection of car machines and mobile phones, and can be used as an "AI voice remote control" to make all cars instantly intelligent.
Shang Guobin said that in addition to cooperating with Tesla, Baidu Maps V20 will also cooperate with Huawei's intelligent cockpit, and will soon bring the latest hand-car integrated map experience to cars equipped with Huawei's intelligent cockpit. In addition, Baidu Map V20 SR Intelligent Driving Edition will also be fully launched, helping Jiyue Automobile to achieve the same set of data in the national cockpit, as long as Baidu Map lane-level navigation can reach the place, Jiyue PPA can drive.
From Jiyue to Tesla and Huawei, the world's leading technology and smart car companies have chosen Baidu Maps. Baidu is willing to work with more car companies and partners to bring more users a commonly used and up-to-date in-vehicle map navigation experience, so that a map in the era of smart cars will become the standard configuration of China's 300 million cars.
Know you better than anyone else?Smart cabin model 2.0 is coming!
At the press conference, Su Tan, general manager of the intelligent vehicle business department of Baidu's intelligent driving business group (IDG), officially released the cockpit expert model empowered by Wenxin's large model - intelligent cabin large model 2.0.
Sutan said that the leapfrog intelligent cabin experience brought by the smart cabin model 2.0 is a major evolution, which will give the car the ability to actively think and respond to user needs, and create a people-oriented driving experience. On the basis of Wenxin's powerful language processing capabilities and in-depth understanding of the automotive field, the Smart Cabin Model 2.0 will equip each car with a "caring assistant" to make the driving journey safer, more efficient and more enjoyable.
The Smart Cabin Model 2.0 adopts a new MoE architecture, supports localized deployment, and is equipped with an exclusive development tool chain to help car companies efficiently customize brand features and create differentiated competitiveness based on the smart cabin experience.
The intelligent cabin model 2.0 has completed three major upgrades: first, the experience is upgraded, and the new cockpit agent is like an intimate assistant accompanying it, which can have natural conversation, deep understanding, and active thinking. Navigation agents and vehicle agents tailored to the cockpit can not only better understand complex commands, but also have social attributes, can understand the user's "unspoken meaning", and become an intelligent assistant with emotions and intelligence. Secondly, the architecture was upgraded, based on the MoE architecture concept, to develop a vehicle-specific scenario experience, which improved the response speed by 300%, reduced the call cost by 200%, and achieved the least user data migration to the cloud.
Finally, the smart cabin large model 2.0 will streamline and toolify the development of smart cabin AI applications, reduce costs and improve efficiency in the whole link, and help OEMs efficiently build brand-exclusive large models and characteristic applications through proprietary data training, exclusive scenario development, and exclusive resource access.
In addition, Baidu Apollo also provides a set of cockpit AI application models for car companies, including car consultants, personalized spaces, AI maps, self-driving travel assistants, AI Q&A and other applications, supporting rapid launch and transformation.
Write at the end
Overall, the automotive industry has undergone tremendous changes this year, with electrification and intelligence becoming the two major engines driving the development of the industry. Although new technologies are emerging one after another, there is still a certain disconnect between the price-performance ratio of smart cars and consumers' car purchase decisions. Baidu Apollo, as an active participant in the industry, is responding to this challenge through in-depth market research and technological innovation. They work closely with automakers to come up with smart solutions that are both safe and practical, designed to provide a more efficient cost-benefit ratio that meets the real needs of consumers.
The series of new technology products launched by Baidu Apollo this time is not only a technological breakthrough, but also a powerful exploration of the future development direction of smart cars. We can see that Baidu Apollo's efforts are making cars smarter and the driving experience simpler, safer and more fun, which is of great significance for promoting the intelligent transformation of the entire automotive industry.
So, what else can the future of intelligent cars look like? Looking forward to Baidu Apollo to give us new answers.