With unbridled imagination and incredible adventures, Chinese medicine can also be hot-blooded. A few days ago, the opening ceremony of the first customized micro-comprehensive "6672" in the traditional Chinese medicine industry was successfully held at the Wuzhen Health Conference. The variety show was exclusively planned and filmed by Zhongjing Wanxi Pharmaceutical, and was officially launched on Watermelon Video and Douyin recently, telling the story of 4 national style experts who incarnated as agents, and Zhongjing AI and traditional Chinese medicine heirs to start a 72-hour adventure journey to rescue "Liuliu" for human health.
A strong province of traditional Chinese medicine - Henan
Henan is located in the Central Plains, is the main birthplace of traditional Chinese medicine and the hometown of the medical saint Zhang Zhongjing, the past dynasties of medical forests flourished, famous doctors have come out in large numbers, and traditional Chinese medicine resources are abundant. The unique and distinctive regional culture, profound and rich endowment of traditional Chinese medicine cultural resources and traditional Chinese medicine resources, natural superior geographical conditions, suitable climate and rich green tourism resources have laid a significant advantage in the development of traditional Chinese medicine in Henan.
Henan Xixia Zhongjing Wanxi Pharmaceutical Dogwood Base
Traditional Chinese medicine is a unique health resource, an economic resource with great potential, a scientific and technological resource with original advantages, an excellent cultural resource and an important ecological resource in the mainland. It is of great practical and long-term significance to excavate and make good use of traditional Chinese medicine resources. With the promotion of strategic deployments such as accelerating the construction of a strong province of traditional Chinese medicine and promoting the revitalization and development of traditional Chinese medicine, Henan's traditional Chinese medicine industry has ushered in an unprecedented period of development opportunities.
In this wave of traditional Chinese medicine culture, Zhongjing Wanxi Pharmaceutical, which was born and grew up in Nanyang, Henan Province, the hometown of the medical saint, innovated a new form of cultural communication, based on the advantages of authentic medicinal materials of traditional Chinese medicine, adhered to the pharmaceutical concept of "good medicinal materials, good medicine", highlighted the modern research and manufacturing of traditional Chinese medicine, and embarked on a brand development road where famous products drive enterprises, culture boosts the industry, classics lead consumption, and public welfare returns to the society.
Enthusiasm has nothing to do with the industry
Traditional Chinese medicine can also be rekindled
Embracing the culture of traditional Chinese medicine in the new era, in March 2022, the TV series "Yisheng", jointly filmed by Zhongjing Wanxi Pharmaceutical and Shenzhen Dazhaimen Pictures, was officially broadcast, and then selected as one of the top ten works of traditional Chinese medicine communication influence in 2020-2023.
In 2024, Zhongjing Wanxi Pharmaceutical will have new tricks in spreading traditional Chinese medicine culture, and a unique and innovative micro-variety "6672" will be launched recently, deconstructing traditional Chinese medicine culture in a variety show way, and leading everyone to experience a young and enthusiastic journey of traditional Chinese medicine culture. In the micro-variety show, the medical saint Zhang Zhongjing incarnated as an AI and guided the operation to save Liuliu (the incarnation of Liuwei Dihuang Pill) throughout the process.
When it comes to traditional Chinese medicine, most people only have the picture of a kind old Chinese medicine doctor, a retro and solemn medicine cabinet, and the fragrance of Chinese medicine overflowing from the medicine jar. The appearance of "6672" is to break the stereotype and tell everyone: Chinese medicine can also be ignited again.
Culture, storytelling, practicality
Create a healthy feast for consumers
The revival of traditional culture and the development of traditional Chinese medicine in the land of China are destined to be an unstoppable wave of the times. As the inheritor of the spirit of the medical saint Zhang Zhongjing and the guardian of the culture of traditional Chinese medicine, Zhongjing Wanxi Pharmaceutical has been committed to the innovation and development of traditional Chinese medicine from different dimensions in recent years.
After four years, Zhongjing's "Explain the Classics in Three Minutes" project is often talked about and new, and the project concept is constantly updated, iterated, upgraded and started again, and the "Zhongjing Health Festival" has also moved from the community to a broader scene. The research and study tour of the medicinal material bases such as dogwood, poria cocos, and peony bark, the "next stop, authentic fairyland" of Zhengzhou subway station, the "crossing" and companionship of the medical saint Zhang Zhongjing from the summer solstice to the winter solstice, the exchange and collision of the traditional culture of the Yuntai Mountain Flower Dynasty Festival, and the Health Trend Bureau opened the trend of traditional Chinese medicine...... Zhongjing Wanxi Pharmaceutical will play a new trick with traditional Chinese medicine culture and help Chinese medicine release unlimited vitality and potential.
Zhongjing Wanxi Pharmaceutical Peony Peel Medicinal Materials Base Study Tour
"6672" is another olive branch thrown by Zhongjing Wanxi Pharmaceutical that connects tradition and modernity and directly targets young people. In the past thousand years, it was Zhongjing who created medicine and saved people in the world, and in the next thousand years, it was the people of the world who passed on the practice and medicine for thousands of years. And we, the persistence and belief of every Chinese bloodline, is the best inheritance of traditional Chinese medicine.