The whole people live a tight life, and the new sharing economy is coming: sharing stores, sharing employees, sharing beds......
◎智谷趋势（ID：zgtrend） | 夏虫、暴雨
It's strange!
When a wave of "tight life" is set off all over the country, the iron rice bowl of various institutions is broken in different ways, and all kinds of non-staff personnel and even internal staff are cleaned up...
The eight-character mantra of "opening up sources and reducing expenditures" and "reducing costs and increasing efficiency" has invaded the decision-making process of enterprises and individuals from the government side, and everyone has finally begun to realize -
The end of reducing costs and increasing efficiency is to let everything be "shared"!
That's right, right now, a "new sharing economy" is sweeping all walks of life quickly and covertly, and it is becoming a general trend in the foreseeable future:
The boss wants to save money? Share the store!
Enterprises want to reduce costs? Share employees!
Migrant workers want to reduce their burden? Share beds!
In the future, waking up in your own 1.5 square meter shared bed and being an excellent sharing employee in a shared store may become the new normal of life.
The bosses began to "assemble".
When you push open a Manner coffee shop in Shanghai, what you hear may no longer be the petty bourgeois argument of "this is my coffee time", but "the house price is at the bottom, quickly copy the bottom", "sell it by another 2 million, the market is not good"...... Don't be surprised, you're not on the wrong side, welcome to the shared store between Manner and Lianjia.
When the house is getting harder and harder to sell, real estate agents also start to save rent. Lianjia invited Specialty Coffee Manner to settle in, and the guests who entered the store first drank 20 cups of iced American, and then when they heard that the house hanging out had to drop another 1.8 million, their hearts were not so cold.
Right now, similar shared stores are springing up.
"Morning bun shop, noon fast food restaurant, evening barbecue stall", the shared store in Beijing has been reported by CCTV news.
In the post office of Wucheng Road, Taiyuan City, Shanxi Province, the postal service and Mixue Bingcheng lived together lively, and the news of "Snow King was admitted to the establishment" spread far and wide. In the sharing store with the theme of postal green, Snow King sits on a high mailbox, and in addition to the postal area, there is also a beverage consumption area and a cultural and creative area in the hall. It's like an Internet celebrity check-in point that young people like.
The fried chicken class also sent a representative. At 3 o'clock in the afternoon, the Texes store was just past the afternoon rush hour, and the temperature of the fried chicken pan had not yet cooled, and the Berry Preferred Coffee Station in the store was full of "coffee life" workers.
In 2023, Tex and Berry Coffee will start a partnership model, and realize the full-time operation of "Western-style fast food + specialty coffee" by setting up "Berry Preferred Coffee Station" and opening "Tex-Berry Berry Compound Store" in Tex's stores.
Of course, there are more powerful people, directly ask to share the store with the Buddha, and the temple coffee that was popular last year is to borrow the Buddha's feng shui treasure land and rely on the Buddha's blessing to make the coffee business prosperous.
(Image source: Weibo)
Some netizens broke the news: "Cudi Coffee Shop is open in someone else's mobile phone store", "There is a shared store of Cudi Coffee and the pharmacy next to my house", "The pharmacy started selling lottery tickets", ......
Thinking back to before the epidemic, major brands were seeking to open stores offline, and they wished that the stores were like IKEA, so that consumers couldn't get out within two hours of walking in.
Under the tide of reducing costs and increasing efficiency, saving rent is the most obvious.
The rent of a steamed bun shop in Chaoyang District, Beijing, is about 40,000 to 50,000 yuan, but after splitting it into three periods, the rent for the morning period is only 10,0003, which is a full cost saving of nearly three-quarters.
For an offline store, rent, labor and raw materials are the three mountains of expenses, and the general rental cost will account for about 1/4-1/3 of the monthly expenditure. Even for a 20-60 square meter quick pick up store like Luckin, the rent usually accounts for around 10% of revenue.
Finding a brand to "share a house" is the basic posture of careful planning and long-term "winter".
Taking advantage of each other's opportunities to attract traffic, share customers, and reduce customer acquisition costs are the second considerations.
A new brand or a new store wants others to patronize, advertising, distributing flyers, and engaging in buy a cup and get a free cup discount are all basic operations.
But the conversion rate of handing out flyers is very low, Liu Run said it may not exceed 0.5%. 1,000 flyers are sent out, and probably less than 5 people will download the APP.
Online marketing has a wide range of blows, but it can't bear the fact that traffic has become more and more expensive in recent years. Do you know how much it costs for a medical aesthetic institution to pull a head? The cost of a single customer acquisition by a leading medical aesthetic institution in Baidu bidding is nearly 5,000 yuan!
Sharing the store, your customers under one roof will become my customers, or free new customers!
Which industries are suitable for sharing stores? I nominate the catering industry, the beauty salon industry, the three major operators, China Post, Sinopec, etc.
Tea and coffee are the most versatile, coffee + clothing, coffee + real estate agency, coffee + temple, coffee + bookstore, coffee and tea + charging station...... There are many tricks and endless ones.
Gas stations, post offices, and the outlets of the three major operators are the thighs that chain brands want to hug the most. When chain restaurant brands are still thinking about how to conquer the city, there are operators, post offices, and gas stations where there are people.
For example, Mixue Bingcheng focuses on conquering the sinking market at low cost, while China Post has nearly 9,000 investment departments, 54,000 business branches, and 43,000 delivery service outlets.
In the future, we will get used to smaller and smaller offline stores, more and more shared stores, and a variety of needs will be met in one stop. Bosses, there is no shame in "patchwork".
Let some employees "share" first!
In the era of the new sharing economy, the bosses were also pleasantly surprised to find that the "cost" that can be shared is far more than the venue and rent, and there is another heavy mountain -
Manpower.
Recently, CCTV reported praising the new model of "shared employees", which shocked many people and lost their voices:
This world, it turns out that it has evolved so fast?
You read that right, it's not a shared office, it's not a shared bike, it's a shared "employee".
The "shared employee" model here even surpasses the temporary emergency sharing of labor between Hema and major catering companies during the epidemic in 2020, but has evolved all the way, and the range of jobs has jumped from relatively low-end industries such as logistics and retail to the "normal sharing" of white-collar workers such as engineers and designers.
In addition to the type of work, labor security has also "evolved":
Unlike Hema employees who "loan" to work in other companies, they generally do not sign a fixed contract with the company, but cooperate with the company on a certain project for a short time.
This new form of employment has indeed achieved cost savings for enterprises, and the original words of the report are that "labor costs have been reduced by about 5% to 10%".
The employees who are shared generally have a large increase in income and are full of joy. For example, at an information technology company in Beijing, engineer Zhao Songsong is working on six to eight projects at a time, and his overall revenue is now about 40 to 50 percent higher than before.
No matter how you look at it, the emergence of this new employment model seems to be an absolute win-win for both enterprises and individuals - within 10% of the small enterprise savings, employees earn at least 40%.
But as soon as the video came out, it caused an overwhelming amount of public opinion on the Internet. Some people are more and more familiar with this "new model", and can't help but ask:
"Isn't it outsourcing, it's not something new. ”
"I remember that in the countryside, the cattle were borrowed from each other by neighbors to help plow the land. ”
Indeed, the current "sharing" is far inferior to outsourcing, and it can even be said to be the next barbaric stage of development of outsourcing.
As we all know, the "stratification" of employees in private enterprises is getting closer and closer to the system.
From the inside to the outside of the system, they are: civil servants, establishment personnel and non-staff personnel, so the private enterprises from the inside to the outside are: full-time employees, outsourced employees and shared employees.
What they have in common is that their salaries and benefits have been reduced sequentially, but the difference is that the shared employees of private enterprises will not even have five insurances and one housing fund and provident fund, which is equivalent to "running naked" in the job market under the premise that the legal protection is not yet sound.
Jiangsu Economic Daily pointed out the new changes brought to the company by "shared employees":
"If the average salary of the company's employees is 5,000 yuan, the full social security paid by regular workers is 950 yuan, and the outsourced workers only need to spend 570 yuan according to the minimum base. And the 'shared employees' may even save the 570 yuan. ”
To put it bluntly, whether it is outsourcing or sharing employees, it is essentially a continuous reduction in labor security and benefits to save company expenses.
On the other hand, from the perspective of the three major trends, shared employees must be the big trend in the future:
First, with the intensification of population aging in recent years, social security prices have been continuously raised in various places. In the past five years, Shanghai's social security base has increased by as much as 55.6%, while the minimum wage standard has increased by only 8.5%, which is a strong evidence.
The rising labor costs are further forcing enterprises to choose easy-to-use and inexpensive "shared employees".
Second, the wave of layoffs is wave after wave, and enterprises continue to export "mature labor" to the society, intensifying the involution of the employment market, while frantically absorbing outsourcing employees and shared employees, so that this new employment situation can achieve both supply and demand, thus achieving a lower cost and better employment status quo——
Since the end of December last year, nearly one-third of the total number of layoffs has been made in Hefu Laomen; Feishu recently said that it will carry out a new round of layoffs, accounting for more than 20%; and Hema has asked some full-time employees to outsource and no longer pay five insurances and one housing fund......
On the other hand, on March 29, ManpowerGroup Greater China Co., Ltd., a provider of integrated human resources solutions, reported that the total number of outsourcing employees in the group increased to about 54,000, of which the number of outsourced employees in Chinese mainland increased by about 25.4% year-on-year, and the flexible employment income from Chinese mainland increased strongly by 25.2% against the market.
Third, more and more people's employment choices are polarized: they are "flexible" without taking public examinations.
According to the latest "Hot Topics in the Talent Market in the Fourth Quarter of 2023" released by the Zhilian Research Institute, 38.5% of the respondents chose to take the public examination/examination editor, ranking first among all options.
In second place, it is neither graduate school entrance examination (17.2%) nor employment in the private sector (16.8%), but flexible employment, which accounts for 19.8%, making it the unique niche closest to 20%.
This part of the people, in order to make a living, will also have to join the tide of "sharing" and become a small wave in the big era.
Become a shared employee, or work hard to do outsourcing, the most capable and well-connected group of workers are among the full-time positions, and the "institutionalization" of the "private enterprise sector" is close at hand.
"Does anyone share a bed with me?"
As soon as the enterprise tightens its belt, the workers have to live a tight life. This is an inevitable conduction process from top to bottom.
Recently, the west wind of "tight days" has begun to hit the first-tier cities of "China's working resorts", and in Xiaohongshu, many Shanghai and Beijing drifters began to post asking:
"Does anyone share a bed with me?"
It's not a shared room, it's a shared bed. This is definitely not a new dating phrase invented by young people in the field of peach, but a physical sense of "sharing a bed" that returns to basics.
Just grab a few posts, and you can enjoy the current living conditions of young people in some big cities:
In order to reduce the cost to the limit, in addition to accepting to live in a share house, you can also live in a share bed in a share house.
Shanghai's Yangpu district throws out the temptation of 1350 to share a queen bed, and you can even get the ultimate treatment of a separate washing machine and a south-facing bedroom with a well-lit balcony without even a deposit.
There is also a self-help post: "In Shanghai! I hope to survive (share bed daily rent)"
This is a girl who escaped from her hometown and traveled thousands of miles to do Shanghai drifting, in order to reduce a little pressure to survive, she is willing to sell her last private area at a price of 30 yuan a day.
Moreover, if the other party brought his own "cover" and came with a quilt, the "owner" was willing to lay on the floor and did not ask for more shared housing.
In this unique ecology, everything is clearly priced, cooking plus five yuan, and the monthly rent is only 750 yuan.
This means that instead of a stable annual or even monthly rent, she also has to take the risk of living with many bed partners she has never met before - whether it is property or personal safety, it is difficult to be guaranteed.
In an interview with the official account @houlang research institute, a girl who shared a bed in Beijing described her inexplicable sense of trust:
They were in a similar situation, they were poor young people, and she instinctively felt that the other person would not be a liar. ”
There are many, many more similar examples. What is different is the average price per person, the length of stay, and the rental requirements...... But what is the same is the infinite concession of personal privacy space made by young people in order to gain a foothold in a city as soon as possible.
According to the "2023 Graduate Rental Survey Report", in the ideal state of more than eighty percent of young people, the rent should be controlled below 30% of the salary.
Taking Shanghai as an example, some experts pointed out that the average monthly cost of renting a house in Shanghai has reached 4,170 yuan, which has exceeded 30%.
If you want to save money, you have to start with living space and constantly do dynamic compression – from sharing a room to sharing a bed – to barely keep the cost of living at an acceptable level and maintain a decent level.
From this point of view, this part of the group has never disappeared, but with the collapse of boarding houses, they have turned to bed sharing, or they have been forced to accept all kinds of strange apartment types.
The recent "Shanghai toilet room" incident that has been on the hot search is a microcosm. A 5㎡ toilet under a staircase can also be forced into a bed and become a rental capital.
From sharing stores, sharing employees, and then sharing beds, when Pinduoduo became the biggest winner in recent years, the wave of "Pinduoduo" cost savings began to emerge in this era of large stocks.
If you can't make some people rich first, then let some of the costs be shared first!
This is the most authentic call from the people in 2024.