Xiaomi SU7 lock order volume has exceeded 70,000 units, Lei Jun: If you are in a hurry to buy a car, you can consider Zhijie, Weilai, Xiaopeng, etc.!
On April 23, Lei Jun, founder, chairman and CEO of Xiaomi, announced the latest lock order volume of Xiaomi SU7. As of April 20, more than 70,000 units were sold.
Lei Jun said that he is currently making every effort to expand production capacity, and the annual delivery target will exceed 100,000 vehicles. Deliveries of the Standard Edition and Max were originally planned to begin at the end of April, but were brought forward to April 18.
The day before, Lei Jun posted on Weibo that if users are really in a hurry to buy a car, domestic new energy vehicles are good. He recommended 3 models, "You can also consider buying." ”
Lei Jun recommends 3 cars
Xiaopeng and Zhijie collectively thanked them
On the 22nd, Lei Jun posted that the current production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule. Many prospective car owners found in the Xiaomi Auto APP that the estimated delivery time was advanced. Lei Jun also revealed that the production capacity and delivery plan will be detailed at the Beijing Auto Show.
"If users are really anxious to buy a car, domestic new energy vehicles are good, for example, Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying. Lei Jun said.
After the release of Lei Jun's Weibo, the topics of "Lei Jun's pattern" and "Lei Jun said that he can consider Zhijie S7 if he is in a hurry to buy a car" rushed to the hot search on Weibo, and many netizens said that "Lei Jun's pattern is big" and "the pattern is full".
In this regard, the official blogs of Zhijie Automobile and Xiaopeng Motors have successively issued articles of thanks. Ma Lin, assistant vice president of brand and communication of NIO, also reposted Weibo and said: "Xiaomi SU7 has made history, and we welcome Mr. Lei to the NIO booth at the Beijing Auto Show to taste the new ET7." ”
Previously, a number of media reported that Weilai and Zhijie were "cutting off" Xiaomi's orders.
According to a report by the Financial Associated Press on the 23rd, NIO launched corresponding subsidies offline for consumers who have placed orders for Xiaomi SU7. NIO store sales said: "As long as you place an order, we will also subsidize 5,000 yuan." Our 'big set' is also 5,000 yuan, and even if you lock the order and the factory schedules production, you can refund the deposit at any time. ”
On April 22, according to Red Star News, it has been rumored recently that Huawei Zhijie S7 "cut off" Xiaomi SU7 order: Buy any Zhijie S7 now, and after paying the final payment, you will directly deduct the non-refundable deposit of Xiaomi SU7 lock order on the car price. On April 21, at a Huawei authorized experience store in Chengdu, a staff member said: "There is indeed such a policy. Harmony Zhixing contracted stores across the country can apply for customers. ”
In this regard, according to the first financial report, Huawei insiders said that they did not know about it. A dealer in Guangdong said, "We also know the news of the deduction from the Internet, and it is not excluded that individual stores do their own promotions." ”
Zhijie is a brand jointly created by Chery and Huawei, and Zhijie S7 is the first model of Zhijie and the first sedan of Hongmeng Zhixing.
These transfers are not uncommon. After the new M7 became a hit after the launch of the new M7 last year, Huawei and Ideal also had a "confrontation", and there was once a news that "those who have paid the deposit of the new M7 of the Wenjie can be reimbursed for the deposit with a screenshot of the deposit".
Various brands intensively release new products
Xiaomi SU7 official version issuance
According to China Business Daily, the sales consultant of Xiaomi Home (Shanghai Jing'an Joy City Automobile Experience Store) recently told reporters, "Xiaomi SU7 test drive needs to queue up and wait for 3-5 days." "There are 200,000 people in Shanghai who have booked a test drive, and it currently takes about 20 weeks to pick up the car. ”
When the "catfish" Xiaomi SU7 stirred the automobile circle, many car companies were competing for the market. Since April 1, nearly 15 new cars have been released or officially launched.
On the other hand, car companies have started price wars, seeking to "exchange price for volume". According to public data, as of April 16, more than 12 car companies have launched various forms of preferential activities. Not only that, Yin Tongyue, chairman of Chery Holding Group, Wei Jianjun, chairman of Great Wall Motors, and other senior executives of car companies have recently gone live one after another, which has attracted widespread attention from the outside world.
At 4 p.m. on April 18th, Lei Jun also started a live broadcast on Douyin to "talk about the 20 days that Xiaomi SU7 has been on sale" with netizens.
Lei Jun said in the live broadcast that the official version of Xiaomi SU7 has started to pick up the car in many places today, and the delivery originally planned for the end of April has been advanced to April 18.
Lei Jun said that the sales of Xiaomi SU7 are 3 to 5 times higher than expected, which is also a more painful point. But the partners are more powerful, and the speed is very fast.
In response to a question about whether Xiaomi cars have been successful, Lei Jun said that it is too early to talk about whether Xiaomi cars are successful, but the first stage is considered a success. The car-making cycle is relatively long, Xiaomi is a long-term enterprise, and now it needs to grasp the quality of the car and serve customers well.
Lei Jun said that Xiaomi's car delivery center currently covers 29 cities across the country, and these cities cover the main market for new energy vehicles. By the end of this year, Xiaomi car delivery centers will cover 40 cities.
Editor|Lu Xiangyong Gai Yuanyuan
Proofreading|He Xiaotao
Cover picture source: Lei Jun Weibo
The daily economic news is synthesized from Lei Jun's Weibo, every app, Red Star News, and the Financial Associated Press
National Business Daily