Recently, INNE, a well-known children's nutrition brand, held a new product launch conference in Germany and launched a new product of bamboo calcium. It is understood that bamboo calcium is a product carefully developed by INNE for children of different ages according to the principle of age-based nutrition, and it is expected to better help children grow up healthily with differentiated products and precise nutritional support.
The scene of the German press conference of inne's new bamboo calcium
Age-specific nutrition, precise calcium supplementation to help children grow
Having been deeply involved in the children's nutrition industry for many years, combined with relevant scientific research data, INNE has profoundly summarized the importance and necessity of age-specific calcium supplementation, and took the lead in putting forward the concept of age-specific nutrition, so that children can get more accurate nutrition to support their growth. Taking the new INNE bamboo calcium product launched at this conference as an example, the product contains sufficient osteogenic factors and exclusive patented Kidtal® natural growth factors, which not only ensures the scientific intake of calcium, but also can better promote the absorption of calcium, provide dual power for bone growth, and help children break through the upper limit of growth.
Children who are in the stage of growth and development have a wide variety of nutritional needs, among which the demand for calcium is a rigid demand, because the intake of calcium is directly related to the height development of children. The growth of children's height not only requires parents to learn about height management and intervene more in their daily life, but also needs to add calcium products in time to support children's growth and development. However, the calcium needs of children and adolescents change with age, and professional age-specific calcium supplementation is becoming a trend in the children's nutrition market.
Dr. Silke Schmetzer, a German nutritionist, shared the importance of step-by-step supplementation of children's nutrition
At the launch of the new product slub calcium in Germany, Dr. Silke Schmetzer, an expert in children's nutrition, shared the importance of age-specific supplementation of children's nutrition. Due to changes in diets, frequent use of electronic devices, and increased energy consumption due to increased stress, children's nutritional needs need to be supplemented with key nutrients for healthy development in addition to food intake. In addition, there are differences in the nutritional needs of kindergarten children and primary and secondary school students. Calcium and vitamin D are particularly important for bone and tooth development in 3-6 year old kindergarten children, and other physiological tasks such as hormone secretion, muscle growth and cognitive function take center stage, and more amino acids are needed to strengthen muscles and secrete hormones in addition to calcium and vitamin D.
inne children's nutrition products
Based on this, inne combined with years of research and development experience to launch inne bamboo calcium for the growth of 6-18 years old children, in addition to having a sufficient amount of osteogenic factor (calcium, magnesium, zinc D3K2) to provide sufficient nutrition for bone growth, it also contains a patented ingredient Kidtal® amino acid composition, which has 8 times higher activity and can promote growth hormone secretion. INNE Calcium can provide dual power for bone growth, and the two-pronged approach can effectively help children lift taller. INNE bamboo calcium can be combined with INNE calcium, magnesium and zinc to form the INNE calcium product series matrix to meet the calcium supplement needs of different age groups.
INNE continues to develop the Chinese market
Since entering the children's nutrition market, INNE has achieved outstanding market performance in many countries and regions with the vision of helping children grow up healthily, based on the local and international perspectives. Among them, in the Chinese market, INNE has also been recognized by many Chinese parents for its high-quality products and leading age-specific nutritional support concepts.
At the launch of inne's new calcium products, Kathrin Futhrmann, vice president of inne, mentioned a sentence, "I heard that there is a saying in China that 'the son becomes a dragon, and the woman becomes a phoenix'. Indeed, this should be the common expectation of all parents around the world for their children. "For children who are at a critical stage of their growth and development, parents are willing to do everything possible to support them. INNE Bamboo Calcium is a long-standing tool designed for children aged 6-18 who want to chase height. ”
Today, katrin Futterman介绍 today新品竹节钙
According to relevant statistics, INNE's overseas flagship store ranks first in the sales of Tmall children's nutrition industry stores, JD.com's infant nutrition category, and ranks first in the repurchase list of Douyin baby nutrition and complementary food stores, which also proves that Chinese parents recognize INNE products and trust INNE brands.
In order to give back to Chinese consumers and continue to cultivate the Chinese market, INNE's new bamboo calcium products were first listed in the Tmall Little Black Box Super New Product Program. This is not only the strategic cooperation between INNE and Tmall Global, but also an important step for INNE to integrate "innovation" into the brand DNA and continuously meet the needs of consumers with high-quality differentiated products. At the same time, INNE also chose the celebrity mother Hu Ke as the new product tasting officer to unlock the new proposition of growth with consumers.
inne竹节钙首登天猫小黑盒超级新品计划
In-depth insight into the different nutritional needs of children of all ages, dynamic adjustment according to needs, continuous updating of scientific research and technology, and continuous improvement of production standards and product specifications are the keys to INNE's market success. At present, inne has achieved 0 preservative addition to the whole line of products, and has successively achieved the industry's first 0 preservative liquid calcium, magnesium and zinc, children's three-dimensional eye protection, 0 preservative liquid VC, and whole brain DHA, and has been recognized by a number of global top quality awards for consecutive years, leading the technological change of the global children's nutrition industry.
"Children are the future", and the healthy growth of children is related to the vigorous development of the future world. INNE will continue to stay true to its original intention, continue to carry out in-depth research and development, produce more high-quality products suitable for children, provide parents with more scientific parenting knowledge, and jointly contribute to the healthy growth of children and create a better future.