Hankook Tire recently announced the establishment of a subsidiary in Taiwan.
The company will use tires for luxury cars and electric vehicles as its main products to enter the Taiwan market.
Xu Shengqi, General Manager of Hankook Tire Taiwan, attended the establishment ceremony of the subsidiary.
According to him, Hankook established a Taipei branch as early as 2019.
It has been sold for more than 20 years, but it is not very well-known in Taiwan.
With the establishment of the new company, he hopes to move beyond the sales methods of the past 20 years.
In the next step, Hankook will quickly introduce external high-quality products to boost sales growth.
These include products from Chinese mainland, South Korea, Hungary, Indonesia and other places.
At the same time, Hankook will expand its dealer network in Taiwan and accelerate the development of distribution channels.
Through the above marketing activities, to enhance brand recognition and value.
Seo said he expects Hankook to be among the top five local tire brands within five years.