Lei Jun made a "wedding dress" for Huawei! Yu Chengdong "grabbed the order" Xiaomi SU7! Show a screenshot to "reimburse" 5000 yuan, orders that cannot be landed are in vain, Lei Jun responded generously!

News from the financial circles on April 22 It's not that enemies don't get together! The "grievances and hatred" between Yu Chengdong and Lei Jun spread from the mobile phone circle to the automobile circle, and the old and spicy Yu Chengdong taught Lei Jun a lesson this time, and quietly copied Lei Jun's back road!

Xiaomi SU7 was "grabbed from the order"!

Recently,Huawei Zhijie S7 cut off the news of Xiaomi SU7 on social media swipe the order,It is reported that you are now buying any Zhijie S7,After paying the final payment, you will directly deduct the Xiaomi SU7 lock order non-refundable deposit5000 yuan。 The confirmation form is quite simple and even crude, and only needs a screenshot of the consumer's Xiaomi SU7 real-name order.

In this regard, Huawei said that they are not aware of this at present, and there are many consumers who go to the store for test drives on weekends, and the ability to deliver on a large scale is also the focus of consumers. Although Huawei has a bad attitude towards this, it directly points to the problem of Xiaomi's production capacity, and does not use "futures" to fool consumers.

Seeing the loss of orders and the fire in the backyard, Lei Jun really couldn't sit still. Whether it's true or fake, Lei Jun posted on social media, "At present, the production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max have been delivered ahead of schedule." If users are really anxious to buy a car, domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying. ”

After a set of rhetoric, Lei Jun not only appeased consumers but also helped the sales of friends, in the era of car companies tilting against each other, the upper and lower patterns are fully displayed, which can be called a model of public relations for car companies.

Xiaomi's order for 88,898 units will take more than a year to digest

Although Lei Jun's response highlights everyone's style, it is still difficult to hide the fact that Xiaomi cars take a long time to deliver and sell "futures".

On March 28, Lei Jun became a god in a battle, and the press conference of Xiaomi Auto successfully broke the circle, and it swept all major social platforms for a while. Benefiting from the success of marketing, according to the data released by Xiaomi Auto, Xiaomi SU7 broke 10,000 units in 4 minutes, 20,000 units in 7 minutes, 50,000 units in 27 minutes, and 88,898 units in 24 hours after it was listed.

This astonishing data, even Lei Jun himself felt that it exceeded expectations, incredible. On April 18, Lei Jun bluntly said in the live broadcast that "Xiaomi SU7 was a big hit when it was launched, and the sales volume was three to five times higher than expected, which made me scared."

Although Lei Jun, who has been killing in the mall for many years, has sensed a trace of uneasiness by relying on his own experience, it is already too late, and the production capacity problems that have plagued the new car-making forces have also appeared in Xiaomi cars.

The delivery time of the Xiaomi Auto SU7 has been repeatedly extended, and at the end of March, the standard version is expected to be delivered in 14-17 weeks, the Pro version is expected to be delivered in 17-20 weeks, and the Max version is expected to be delivered in 26-29 weeks. But over time, the current estimated delivery time for the Standard version has become 27 to 30 weeks, while the delivery time for the Max version is longer, with an estimated 28 to 31 weeks.

For a while, the outside world questioned Lei Jun's copy of the "futures" routine of Xiaomi mobile phones to Xiaomi cars, which caused dissatisfaction among some consumers.

The reason for Lei Jun's anxiety and consumers' complaints is the production capacity of Xiaomi Auto, Lei Jun and Xiaomi Auto did not plan enough production capacity.

According to the plan, Xiaomi Auto plans to build a vehicle manufacturing plant in Beijing Economic Development Zone in two phases, one of which covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles, and will be completed in June 2023, and the second phase is scheduled to start in 2024 and be completed in 2025. Although the annual production capacity is 150,000 units, but limited by the supply of various parts and production processes, the current Xiaomi car production capacity has not been fully released, according to the production plan, Xiaomi car to March this year monthly production of more than 3000 units, to April the value climbed to 4000-5000 units, after which the monthly production capacity to the end of the year stabilized to the level of 6000 units.

Based on this production capacity, it will take more than a year to digest the order of 88,898 units on the first day.

The end of the competition for new energy vehicles is production capacity

Lei Jun, who focuses on marketing and R&D, is still slightly "immature" in the car rim. After the production capacity and delivery problems continued to ferment, he was seized by a friend, and the old and spicy Yu Chengdong decided to teach Lei Jun a lesson. This time, Huawei pointed directly at the weakness of Xiaomi cars and offered the killer feature of spot sales.

On April 11, Huawei held the HarmonyOS Ecosystem Spring Communication Meeting. At this press conference,Zhijie S7, which was previously plagued by production capacity, appeared again,Rare secondary release,In order to reverse the unfavorable sales of Zhijie S7,Yu Chengdong even brought the 62-year-old Chery chairman Yin Tongyue to stand on the platform in person。

At the press conference, Yu Chengdong said that Zhijie S7 suffered from supply shortages after its launch, and now these difficulties have been overcome, and Huawei Zhijia is a spot not a future. Yin Tongyue also stated at the communication meeting: "We regard the Zhijie project as a core strategy and a priority project. At present, the new plant has achieved the level of 'one car off the assembly line in one minute'. "The two sides hinted at the fact that the Zhijie S7 is in stock.

On November 28 last year, Zhijie S7 was officially launched. As the first sedan cooperated by Huawei and Chery, and the first sedan in Huawei's smart car business, the Zhijie S7 has attracted much attention, with a large number of more than 10,000 units as of December 2023. However, due to the shortage of chips and the relocation of factories, Zhijie S7 once fell into the whirlpool of "difficult delivery".

Since its listing,ZhijieS7The actual delivery volume has not been announced,Chery and Huawei, who are eager to make amends,This time focus on the order of XiaomiSU7,This time I am afraid that Lei Jun will take the road that Yu Chengdong has walked。

In the era of fierce competition in new energy vehicles, the heads of major car companies went into battle in person and frantically marketed, but they made wedding dresses for others without paying attention. Yu Chengdong told Lei Jun with facts that "the end of the competition of new energy vehicles is production capacity, and orders that cannot be landed are in vain."