In February 2022, BMW officially unveiled the 8 X JEFF KOONS limited collector's model, designed in collaboration with renowned pop artist Jeff Koons. The model is based on the BMW 8 Series four-door coupe and is limited to 99 units worldwide.
According to BMW's understanding from relevant channels, this new car was recently delivered to the owner again (one was delivered in Beijing last year), and the car delivery ceremony was not as magnificent as imagined.
THE 8 X JEFF KOONS LIMITED COLLECTOR'S MODEL IS LIMITED TO 8 UNITS IN THE CHINESE MARKET, WITH A GUIDE PRICE OF 3.366 MILLION YUAN, WHICH IS THE PEAK PRICE OF BMW IN THE DOMESTIC MARKET, AND IF IT IS LANDED ACCORDING TO THE GUIDE PRICE, 4 MILLION YUAN IS APPROPRIATE.
Where are the more than 3 million spent?
The 8 X JEFF KOONS limited collector's model is based on the BMW 840i xDrive model sold in China, produced in the BMW Group's Dingolfing plant in Germany, and the two are equipped with the same performance and performance - equipped with a B58 3.0T inline six-cylinder gasoline engine (China 6B specification) and xDrive all-wheel drive system, with a maximum output of 245kW (333 hp), a peak torque of 500Nm, and a 0-100 acceleration time of 5.1 seconds.
However, the configuration is new as standard:
- Autonomous Driving Assistance System Pro
- Personalised Alcantara red roof canopy
- Customised black glossy exterior components
- Personalise the piano lacquer interior in black
- Personalise the black high-gloss trim
- Personalise the black headlight trim
- Comfort heating package for the front seats
- Sun blinds for rear and rear side windows
Of course, more than 3 million is more reflected in the appearance, especially in the paint: the 8 X JEFF KOONS limited collector's model, created by BMW and the famous pop artist Jeff Koons over the years, is very much in the personal style of Jeff Koons.
THE 8 X JEFF KOONS IS A LIMITED COLLECTOR'S EDITION OF 11 EXTERIOR COLOURS, FROM BLUE TO SILVER AND YELLOW TO BLACK, WITH 285 HOURS OF METICULOUS POLISHING FOR MULTIPLE LAYERS OF PAINT ON EACH CAR, AND ENGINEERS AT BMW'S DINGOLFING AND LANDSHUT PLANTS USING LASER PROJECTION TECHNOLOGY TO PROJECT THE DESIGN ONTO THE BODY TO ENSURE ACCURACY IN THE DETAILS, SO ONLY TWO UNITS CAN BE PRODUCED PER WEEK.
The exterior of the car is full of pop elements, and the lines and motifs pay homage to the BMW M3 GT2, a BMW art car created by Jeff Koons in 2010. It's worth noting that one of the most complex parts of the car is the tailgate, which requires seven different colors and 12 coats of paint, while the total thickness of the paint is less than 250 microns, which is just the thickness of two human hairs. The contour lines between each layer of paint are hand-drawn by high-level craftsmen with many years of experience using a magnifying glass.
INSIDE, THE 8 X JEFF KOONS IS A LIMITED COLLECTOR'S EDITION WITH AN EXCLUSIVE LOGO FEATURING JEFF KOONS' SIGNATURE ON THE LID OF THE CUP HOLDER AND BMW'S BAVARIAN BLUE. The striking red and blue colour scheme and Merino leather upholstery are also instantly recognisable.
Mr. Zipzer, Chairman of the BMW Group, said: "The 8 X JEFF KOONS LIMITED COLLECTOR' IS A 'WORK OF ART THAT CAN BE RIDDEN', NOT ONLY AS A VALUABLE COLLECTION IN MUSEUMS, BUT ALSO AS A REAL BMW THAT CAN BE USED ON THE ROADS OF COUNTRIES AROUND THE WORLD. ”
Therefore, although this model seems to be "exaggerated", it has undergone relevant certification in full accordance with the relevant national laws and regulations, and can be properly inspected and licensed and driven on the road. BMW fans also specially uploaded photos of their chance encounters:
Can the appearance be repaired after a bump?
While no one wants this to happen, BMW clearly thinks about it. BMW SAID THAT THE REPAIR OF THE DAMAGED PAINT PAINTING OF THE 8 X JEFF KOONS LIMITED COLLECTOR'S MODEL WILL BE COMPLETED BY A PROFESSIONAL PAINTING TEAM, BUT THIS MAY INCUR CORRESPONDING COSTS, WHICH THE CUSTOMER NEEDS TO BEAR BY THEMSELVES, AND THE REPAIR PERIOD WILL BE LONGER.
If there is more damage to the model, it will be dealt with on a case-by-case basis: if the damaged parts are the same as the regular BMW 8 Series, then the BMW 4S shop can handle the after-sales service, but if the damaged parts are made-to-order parts, they need to be ordered and produced from Germany, which requires a long order cycle.
Write at the end:
ON THE SURFACE, THE 8 X JEFF KOONS LIMITED COLLECTOR'S EDITION IS AN INCREDIBLE IDEA THAT COMES TO LIFE, BUT BEHIND IT IS BMW'S YEARS OF EXPERIENCE IN PAINT PRODUCTION AND A UNIQUE INSIGHT INTO VEHICLE DESIGN.
On the one hand, it represents another practical result of BMW's half-century commitment to cultural activities around the world, and on the other hand, it is not these whimsical practices that make BMW continue to attract and become the dream car of the first meaning in many people's hearts, rather than the "best choice" after picking and choosing.
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