The crazy price of gold, the last two years have been like a loose horse. Every time the record is broken, some people guess that the top is reached, but the result is that they continue to rush higher, and there is a tendency to get out of control. Recently, the unexpected surge has reappeared, and within a week, the international gold price has risen four times in a row, hitting record highs one after another.
The domestic gold retail market also reacted quickly, and the listed price of jewelry gold in many brand gold stores once reached 700+ yuan/gram. Some industry insiders bluntly said that the price of gold jewellery is expected to exceed 750 yuan/gram in the next month. At the moment, it seems that a breakthrough at a new threshold is just around the corner.
The price of gold rose again and again, and there was no turning back, and this time the "waiting party" completely miscalculated. Some netizens said that they kept telling themselves not to chase the rise, and the result rose from 450 to 700......!
However, compared with those who can't understand and miss the car, there are actually more people who get dividends. In the past two years, more and more young consumer groups have withstood the pressure and joined the army of gold buyers, and the more the price of gold rises, the more "crazy" they become, and they have repeatedly placed orders with passion. Unlike the remorse of the waiting party, these people are actually addicted to the jump in gold prices.
The most intuitive thing is that after the Spring Festival this year, the gold price will rise as soon as the beginning of the year, and the position touched has made many people quite "afraid of heights". However, the market is extremely hot, and young people are once again enthusiastic in the face of soaring gold prices.
The online and offline gold market is hot, and young people in shopping malls who come to buy gold have surrounded the counters. Among them, there are people who just need to get married, and they are even more decisive to place large orders. A jewelry store in Hangzhou has more than 10 times the performance of a weekend than on weekdays.
Lili, a post-95 white-collar worker, plans to get married at the end of the year, and began to buy three gold at the beginning of the year, holding the expectation that the price of gold will continue to rise, and the object bought 50,000 yuan of gold jewelry in one go. "The price of gold has risen too fast, and I don't know when the best time to buy is it, so I should buy it early and enjoy it early."
At the same time, more people are flocking to online to find bargains. At the special sale e-commerce Vipshop, gold products have been loved by a large number of young consumers recently. Among them, the sales volume of gold rings increased by 60% year-on-year, the sales volume of gold transfer beads increased by 30% year-on-year, the pricing of gold pendants/necklaces increased by 25%, and the pricing of gold bracelets/anklets increased by 20%.
In addition, "large" bracelets in gold jewelry performed the most, with sales of priced gold bracelets increasing by 200% year-on-year. It now seems that these gold consumption has been "earned" in just one month.
On the social platform, a post-00s consumer who is still in college said that he earned more than 1,000 yuan in the latest gold realization. Now that the rise in gold prices is accompanied by the gold buyback business, it is also on fire.
The crazy gold price continues to detonate the market, which also makes it difficult for young people who are becoming more and more sober and rational to "calm down". Even if the price is high, it will enter the pit, and with the enthusiasm of young people, the probability of gold prices continuing to rise will undoubtedly increase greatly.