On April 15, the 2024 season of the National Super Basketball IP Passerby King, which has attracted attention, set sail again. As the exclusive partner of the event industry, Lima Power Electric Vehicle also joined hands with the king of passers-by to stage the "Return of the King" again, with the attitude of a great brand and the dream of power technology, and the enthusiasm and passion of basketball, and jointly start a new journey to the future. The new season of 2024 will start super "burning", and it will go straight to the first place in the hot search on Douyin within two hours!
Continue to deepen the sports marketing strategy
Accelerate the implementation of brand strategic positioning
"With the dream of great motivation immediately, we will help the basketball enthusiasm and dreams of the Chinese. At the launching ceremony of the season, Bai Xiaolin, director of the brand center of Lima Automobile Industry Group, was invited to speak and elaborated on the original intention of Lima to sponsor the event for two consecutive years.
Bai Xiaolin, director of the brand center of Lima Automobile Industry Group, was invited to speak
Focusing on power technology for 20 years, the strong power gene of Lima has endowed the brand with the competitive spirit of daring to pursue challenges, not only winning the championship repeatedly in the national electric motorcycle competitions, and successively achieving the amazing glory of "eight crowns" and "twelve crowns", but also becoming the only brand in the industry that has completed two Yellow River leaps and successfully challenged the "vertical bridge" Eshima Bridge in Japan.
In 2023, Lima will closely focus on the brand positioning of "Lima Big Power Electric Vehicle", accelerate the promotion of the sports marketing model with basketball competition as the core, and successively sign basketball supergiant Yi Jianlian as the brand spokesperson, and successfully join hands with the national sports IP Passerby King, which is loved by basketball fans, to witness and participate in more than 50 domestic and foreign events at home and abroad throughout the year, achieving tens of billions of traffic exposure across the network, so that more and more young people can understand, Choose Lima and efficiently link with tens of thousands of terminals across the country to continue to deepen the implementation of sports marketing and empower the implementation of brand strategic positioning.
As an important part of Lima's sports marketing strategy, Lima will further deepen its cooperative relationship with Passerby King Events this year, and interact deeply with more fans and young users through offline events, online linkage and other diversified ways, so as to bring a more wonderful basketball feast to the Chinese people, and help the Chinese people's basketball enthusiasm and dreams with the proud attitude of a big country brand.
Immediately electric car
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Take advantage of the opportunity to create new explosive products with great power
Strengthen new momentum for channel sales growth
In last season's King of Passers-by competition, the appearance of a number of high-power electric vehicles injected power, technology, green and interesting vitality into the event. In the 2024 season, the Lima Power System Zone has been newly upgraded, continuing its own unique brand tonality, and combining basketball elements to skillfully integrate with the entire event. The appearance of V9 Leap Edition, H8 2.0 Leap Edition, H5 Leap Edition and other autonomous models is not only favored by virtue of its young, fashionable and personalized appearance design style, but also highlights the super strength of high-power electric vehicles with strong scientific and technological power attributes. At the event site, the Leap series models attracted the attention of the players, fans and spectators.
Taking advantage of the super influence of the passerby king event, it will immediately launch a new round of creative marketing offensive from the dimensions of brand, marketing, channels, and products, empowering tens of thousands of distribution stores across the country, and at the same time rapidly increasing brand awareness and influence, it will realize the accurate empowerment of terminal customer acquisition and transaction rate, and create a new marketing empowerment model with no off-season throughout the year.
At the same time of achieving the Chinese people's dream of basketball with great power, Lima Dadong Electric Vehicle also once again interprets the long-term adherence to sports marketing, so that "Lima Dadong Electric Vehicle" will enter the hearts of more young users, and will cooperate with tens of thousands of Lima dealers across the country to embark on the "new season" journey to achieve further high growth!