Mr. Bang
On April 22, Mr. Bang held a brand renewal and new product launch conference with the theme of "Evolution" in Hangzhou, through the three "new" dimensions of brand, product and track, he deeply decoded the relationship between "people and balconies" to the public, which is not only a comprehensive "rebirth" of the company, but also aims to lead the intelligent drying industry and balcony life to a "new life".
Mr. Bang put forward a new brand mission, hoping to "reshape drying with innovative technology, free hands for families around the world, and return beautiful balconies to life." ”
Rediscover the beauty of the balcony and be a high-end invisible laundry expert
Mr. Bang Brand Director and Director of Strategic Development of Haoyidian Dai Dongyang emphasized in his speech: Nowadays, the life value of the balcony is greatly ignored by many families, in fact, the balcony not only meets the daily drying needs of the family, but also carries the expansion of space utilization and creates more life possibilities.
More and more young people like to soak up the sunshine on the balcony, read books and socialize, and even plant flowers and plants to become a "balcony farmer". In Mr. Bang's view, this kind of harmony between people and space, based on intelligent drying, on the one hand, needs to liberate "people" from the constraints of housework, and on the other hand, it is necessary to release the "space" beauty of the balcony.
Mr. Bang proposed a new brand positioning of "high-end invisible laundry expert", in order to change from a follower of the industry to a more focused, leading and loved brand.
Mr. Bang wants to use the "high-end" higher standard user experience to bring the pursuit of higher quality of life, through better design, to meet the user's requirements for life aesthetics, and with the new brand identity label of "expert", to live up to the all-round trust of users, the industry and the market, highlighting the enterprise value of "more refined, deeper and more specialized".
At the scene, in addition to the in-depth decoding of "people and space", Mr. Bang also threw out a new thought: drying clothes has never been the exclusive responsibility and label of "wife", why can't Mr. Bang also participate in it? This also alludes to the connotation of Mr. Bang's brand name.
As a result, Mr. Bang took the opportunity to put forward a new brand slogan "Mr. Clothes Dryer Helps Invisible More Beautiful", and used a more anthropomorphic "magician" image as a new brand IP, which made Mr. Bang's smart clothes dryer products more invisible.
Dai Dongyang said, "The magician is wise, trustworthy, full of sunshine, and magic means exploration, invisibility and infinite possibilities, which is very suitable for our brand IP", Mr. Bang, who is a "magician", hopes to act as a warm man who understands life, and with the help of his "state", he creates N possibilities for drying.
A fully invisible intelligence flagship, lighting up balcony life with magic
After the comprehensive renewal of the brand, Mr. Bang has sincerely presented a new flagship clothes dryer with comprehensive invisible intelligence - Mr. Bang Quanyin M66 PRO, which has three core values: simple invisible aesthetics, five senses intelligent technology, and high-end Seiko quality, creating a living space that is both practical and full of beauty for users.
First of all, Mr. Bang Quanyin M66 PRO product lives up to its name, it is a master of drying who can be invisible by magic.
It has three major concealment structures: hidden fuselage, hidden hanging holes, and hidden clothes crossbars. With the unique frameless magic hidden full screen, the invisible design of 9.7cm integration is realized, which is a drying rack when opened, and it is like a ceiling lamp when it is put away.
Secondly, Mr. Bang Quanyin M66 PRO starts from the sense of life, and is an aesthetic master who fully follows the sensory experience.
According to Mr. Bang's senior designer Wang Lin, the product is designed around the "five senses" of beauty, intimate touch, casual language, fresh smell and human nature.
On the basis of the visual sense of invisible aesthetics, the product industry pioneered the three-dimensional lighting design, 1+4 curved shadowless starry sky lights are full of stars, and the new dimming and color mixing technology illuminates the beauty of the balcony with wide-area lighting. It is also the first lighting system in the industry to pass the professional test of TÜV SÜD, with a full-spectrum design, no video flash, no blue light hazards, so that the balcony can live in a healthy light environment and be more eye-friendly and soft.
In terms of tactile structure, Mr. Bang's new products are also ingenious, whether it is a pressure rod type opening and closing drying rod, which stops when encountering obstacles, and gently lifts and rises to achieve intelligent collection and drying, or a lying flat spreading and drying crossbar, which has a large space and large capacity, and meets the needs of free self-drying. Mr. Bang Quanyin M66 PRO makes life free and controlled, so that the whole family falls in love with drying.
Mr. Bang Bang Quanyin M66 PRO is also equipped with an offline voice remote control, to meet the needs of intelligent voice control, free your hands;comes with lightsaber3.0Large area of maternal and infant sterilization,Sterilization area is larger,Higher distance,With the sterilization function of human sense,Let the clothes "rejuvenate",Spread with a fresh smell of the sunshine taste;More touching and humanized memory,According to the different heights of male and female owners、Even children, the drying height can be self-adapted,Save the cumbersome of repeated adjustments。
In addition, the mosquito-proof structure of the whole lamp seal, as well as the remote control with its own night light function, all the details of the new product are also humane and intimate, thinking about what users think.
Finally, Mr. Bang Quanyin M66 PRO is also a high-end and excellent ingenuity expert.
The product not only uses Renesas intelligent control chips to ensure smoother control, high sensitivity and strong safety protection, but also uses high-strength and thickened 6 series aluminum alloy aviation-grade materials, which are durable and corrosion-resistant. The blessing of the German Seiko brand CARL JACOBI motor also makes the product run quieter and the power is more durable, and the load lifting control test results further prove its durability.
Everything Mr. Bang has done for the new product is to hope that the product can help users make better use of the balcony space, make the balcony a part of the home, and bring more possibilities to life.
At the scene, Mr. Bang's brand spokesperson and host Shen Tao also came to the scene and personally felt the various "magic" drying technologies brought by Mr. Bang's Quanyin M66 PRO new product.
As a good gentleman and husband in life, Shen Tao himself also expressed the hope that drying can let Mr. help more, bring more positive energy to the balcony life and the family, as he said, "Mr. Bang's new product, using it, gives me the biggest feeling is two words - thoughtful". And this is exactly what Mr. Bang wants to convey to the outside world the temperature of the product and the image of a warm man.
Science and technology reshape traditional drying, and "new species" open up a new track in the industry
Drying is just one part of the "journey" on the laundry balcony.
In fact, the whole process of washing and drying clothes includes "set, throw, wash, take, hang, protect, receive, fold, store" and other behaviors, in order to shorten and simplify these steps, the clothes dryer industry has also experienced the change from the "hand washing era" to the "electric era", but the result of the first butterfly change, after all, still needs the participation of "people", which is still time-consuming and laborious.
If the "new life" of the brand and products is only a traditional innovation of Mr. Bang for balcony drying, then standing on the balcony and looking up to the future, as the leader of the drying industry, Mr. Bang obviously has a deeper understanding of "new life" and a higher dimensional pursuit.
In Mr. Bang's view, Westerners have invented washing machines and dryers, allowing humans to wash from hand to machine, and from drying to achieve some household sun-free, so why can't the Chinese invent a washing and drying robot to lead laundry washing and drying into a new era of unmanned?
As a result, Mr. Bang's third "new life" aims to complete the second butterfly change of the industry from "manned" to "unmanned".
"We want to bring a new possibility to drying, with the whole process of automation, completely liberate your hands," Mr. Bang founder Huang Feiting said, "Zhi" to create a smart, worry-free, good-looking, more able to liberate the hands of families around the world one-stop laundry washing and drying robot, is Mr. Bang's goal, but also the sea of stars.
Mr. Bang has the "gene" of a high-end cutting-edge technology-based enterprise, not only has invested heavily in an industry-leading intelligent manufacturing base of 150,000 square meters, but also has three R&D centers around the world, and has more than 900 original technology patents for electric drying racks, showing the company's strong strength in technology research and development and innovation.
Secondly, Mr. Bang also cooperated with industry experts and scientists from Shanghai Jiao Tong University, Harbin Institute of Technology, Zhejiang University, and Shanghai Institute of Artificial Intelligence to work as a team to develop Mr. Bang's washing and drying robot with "economic robot + artificial intelligence" and clothing processing as the starting point.
It is based on the mutual cooperation of the internal R&D team and external scientific research forces that Mr. Bang's washing and drying robot has been blessed with a number of high-end black technologies.
There are not only "vision + lidar" integrated SLAM navigation algorithm, which can autonomously move dirty laundry collection, but also the "terminal force and position hybrid control FPHC" algorithm based on artificial intelligence "image segmentation and prediction SAMx" method and robotic arm, which can effectively grasp a single clothing object in the case of complex clothing aliasing, and the single clothing occlusion recognition technology of "multi-modal touch perception TVsion-MMP" and "arm-hand dexterous operation DexAH" The technology can accurately grasp a single wound flexible object to solve the problem of removing clothes after washing, and there is even the world's first standard for the flatness of clothes based on multi-modal perception, so as to realize the automatic folding function. With so many technologies, Mr. Bang has gradually built a "moat" on the unmanned drying track.
Huang Feiting proudly said that Mr. Bang's washing and drying robot is close to being developed, and the overall technology has been completed, and finally, this new species will be officially launched in 2025.
At the end of the forum, Mr. Zhou Jun, member of the National Professional Standardization Technical Committee, secretary general of CSHIA, and founder of CIIC Investment, and many other association leaders, technical experts and investment experts who attended the meeting expressed their praise for Mr. Bang's unmanned drying technology and attitude of bravely entering the no-man's land of the industry, and imagined the qualitative leap that balcony robots will bring to our lives.
With "drones" to open up a new track and set off a new revolution in the industry's balcony, we have seen a subversive image that vows to reshape drying. Mr. Bang, running constantly, is speeding up.
Write at the end:
Mr. Bang's three "new", full of sincerity and full of science and technology, not only to realize the transformation of the self, but also to drive the intelligent drying industry to the new with the ambition of innovation and innovation, and return the beautiful balcony to life.
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