A well-known brand collapsed.
On April 22, it was reported that the flagship store of the well-known furniture brand Youfan Art, known as "ZARA in the home furnishing industry", announced in the Taobao store that due to the sudden cessation of the bank's renewal of loans, the company's funds were suddenly broken, and the creditors concentrated on the run, and the business deteriorated rapidly. He also said that the company had no ability to pay and was about to enter bankruptcy liquidation procedures.
At present, the company's flagship store can no longer be searched on the Taobao platform. And the company's official website can no longer be opened.
Dealer: There are still more than 100,000 yuan of goods have not been received
Consumers: No delivery, no refund, no customer service
According to Blue Whale Finance, Malt (pseudonym) is a distributor of Youfan Art in Jiangsu, and has been cooperating with Youfan Art since around 2020, but recently the delivery time of Youfan Art has begun to become longer, "The delivery time is generally 45 days, although the time has been extended recently, but it has finally arrived, so I didn't take it to heart." I saw that announcement recently, but I can't get in touch anymore. Malt told reporters.
Because Malt is a relatively large dealer of Youfan Art, up to now, the store has piled up millions of yuan worth of goods, and there are more than 100,000 yuan of goods have not been received, "I even have the name of the store is 'Youfan Art' four big characters, before the closure (17th) I also played 10,000 yuan." ”
Not only dealers, but also many consumers are also waiting for Youfan Art to ship.
Xixi (pseudonym) told the Blue Whale reporter that he placed an order through Taobao on March 23 to buy Youfan Art's furniture, and the original delivery time was in mid-April, but the merchant has been delaying the delivery, "During this period, we are also contacting customer service through Taobao, and the customer service also promises to deliver the goods." However, on April 21, he suddenly issued a statement saying that the store was bankrupt and could not afford to refund the delivery. I also contacted Youfan, but there was no response. ”
Photo courtesy of the interviewee
According to Xixi, there are more than 20 consumers in his rights protection group who have similar experiences to him, with a cumulative amount of nearly 300,000 yuan, "Most people in the rights protection group are at the price of three or four thousand yuan, but there are friends in the group who almost use Youfan's things, or customized, the amount is more than 70,000 yuan, and the loss is quite serious." ”
Because of the recognition of the design and materials of Youfan Art, Xiaoma (pseudonym) has always been a repeat customer of Youfan Art, but I didn't expect to be stabbed in the back this time, "Around 2019, their products are doing well, the materials, fabrics, and styles are great, and the momentum is very large, I have recommended many relatives and friends to buy his products, but I didn't expect to encounter this kind of thing." Pony told reporters that he had called the police and recorded a confession, and there was no more news yet.
The reporter tried to call the contact information left by Youfan Art in various public channels, but most of them have become empty numbers, and the only phone call that can be reached is endless busy sounds......
The reporter noticed that recently, the black cat complaint platform has had a number of complaints against Youfan Art, all of which are complaints that it "does not ship, does not refund, and cannot contact customer service".
It sold hundreds of millions of yuan within two hours
The founder once sold his real estate in Beijing to start a business
According to public information, Youfan Art was founded in 2012 by Jacky Lin, headquartered in Beijing's 798 Art District, which was mainly engaged in art business in the early days, and later transformed into an art furniture brand, positioned as "affordable art furniture".
Image source: Youfan Art official website (Baidu web snapshot)
According to upstream news, in 2018's "Double Eleven", Youfan Art has set a series of shocking records: 10 million yuan in 1 minute, 50 million yuan in 29 minutes, 1 hour and 52 minutes more than 100 million yuan, and sales reached 163% year-on-year......
Later, Youfan Art achieved the first sales of American furniture on Tmall. During the 618 period in 2019, it also won the first place in the sales volume of Tmall designer furniture.
It is understood that Lin Shangkang himself graduated from Tsinghua University, and worked in audit and management consulting at PricewaterhouseCoopers for 10 years, and his wife Selina Liang graduated from Peking University and was the product director of Youfan Art at the time. According to reports, his entrepreneurial road was not so smooth, and the business could not be supported for a while, and it took three houses in Beijing to sustain it.
With the blessing of e-commerce outlets and capital, Youfan Art has become the head brand of the home furnishing industry, and the founder Lin Shangkang is also happy to promote the positioning of Youfan Art as "affordable art furniture", he once asked reporters in an interview: "Furniture that sells 100,000 a month but has an ordinary appearance and a very cheap price, and sells 10 pieces a month, a little bit of design, a little more expensive furniture, which one will you choose?"
Nowadays, consumers will probably choose the one that can be shipped......