What is the fastest growing market in the domestic automobile segment? The answer is off-road, from the many new cars on the market at present, we can also see how many car companies are paying attention to this market, whether it is fuel or new energy, they want to get a share of the market with high growth potential.
Why the off-road market burst out of such vitality, there are two main reasons, first, the monopoly of joint ventures or imported models for the market has been broken, product updates and iterations are slow, lack of technology innovation, and the use of off-road vehicles is still being examined with the old eyes, resulting in intelligence can not keep up;
Based on this, the market needs products with a more balanced product in terms of price, performance, use scenarios, audience, etc., so we saw the "hundred flowers blooming" square box model, but at this time, the consumer side also expressed some preferences, such as paying more attention to brands with off-road heritage, and looking forward to those market-tested products that are refreshed in response to market demand.
In 2014, the Great Wall with Haval H9 officially entered the field of medium and large off-road SUV products, through the Great Wall so many years in the market to lay a reputation, to help it become the domestic brand in the field of the highest sales of products, in the current off-road market gradually involution background, a new generation of Haval H9 came into being.
The overall design style has changed, the straight body lines and round headlights, the current popular retro square box shape, from a certain point of view, this angular square line is obviously more suitable for H9 products of this volume, stable, strong, hidden inside, combined with the embellishment of suspended taillights and blade wheels, and the new changes and the continuation of their sense of strength are displayed at a glance.
At the same time, the square box structure also makes the beams and beams communicate horizontally and vertically, forming a solid structural network in all directions, resembling a truss structure, maximizing the rigidity characteristics of the beam structure, and the bending rigidity of the body is increased by 49.3% compared with competing models.
In addition, the new generation of Haval H9, as an all-terrain and all-scene product, has fully considered the details that may occur in many use scenarios in many designs, such as the setting of front and rear short overhangs also brings better approach and departure angles, the built-in design of the headlights to prevent damage caused by direct contact between the headlights and external obstacles during the crossing process, the 1903mm long side pedal that can bear a weight of 350 kg, and the 2057mm can easily place the roof tent, bicycle, kayak luggage rack and so on.
Moreover, the new car also reserves a lot of detachable and replacement parts for consumers' personalized modification needs. These include a detachable grille, front and rear bumpers, wheel arches, front and rear bumper lower guards, wading hose installation position reservation, front winch position reservation, suspension luggage rack, and auxiliary fuel tank installation points, which can greatly improve the vehicle's performance and harsh terrain adaptability in addition to personalization.
In the face of a new wave of outdoor travel heat, the new generation of Haval H9 is aimed at this market vacancy, with all-terrain, full scene, hardcore, family as the core product force, further strengthen its own product power, can be called one of the most hardcore outdoor products, and give consumers a new choice in the all-terrain products of fuel vehicles.