Author|bean sprouts
"I sang less than 10 songs in the whole concert", "The classic masterpiece was actually sung to the band", "I interacted with the fans for an hour, and I still won the lottery?......
Following the "Mayday Lip-to-Sing Turmoil", there have been new accidents in the performance industry. On April 20, Xu Meijing's performance site in Nanjing caused dissatisfaction among fans due to too serious water injection, and even collectively shouted to the organizer to "refund the ticket" at the scene. According to the feedback from the audience, in the nearly 2 hours of performance time, Xu Meijing's actual singing time added up to less than half an hour, which was "the worst concert I have ever seen".
As a singer with many golden songs such as "Moonlight in the City", "Regret", and "It's All Night Return", Xu Meijing is the youth memory of many people, so many fans even cross the city to buy high-priced infield tickets, spending thousands of yuan, just to feel a wave of "memory killing" on the scene.
After the performance, many fans said that "the mood went from very much anticipation to disappointment, it's too bad", "if you can't sing, don't open it, you want to make money and want to go crazy", "I'm so angry that I can't sleep", and even many fans directly took off their fans, thinking that "Xu Meijing's concert is suspected of defrauding the audience", and asked the official to intervene to refund the ticket.
On April 21, the staff of the Nanjing Bureau of Culture and Tourism replied, saying that "it takes a certain amount of time to investigate, collect evidence and even punish whether there is a violation, and if the audience can reach an agreement with the performance team, it is the best result." ”
However, so far, there is no further conclusion on the compliance judgment of Xu Meijing's concert and whether the audience can apply for a refund.
At present, the development of the performance industry is in full swing, and the market scale continues to expand. But at the same time, there are frequent chaos in industries such as lip-syncing, water injection, pillar tickets, and scalpers, which constantly consumes the audience's enthusiasm for watching performances. Under this circumstance, how to protect the rights and interests of consumers to watch performances and how to define performance standards have become new issues that the performance industry must face.
After the "Xu Meijing performance scene water injection" incident continued to ferment, many fans also stood up for their idols.
said, "Xu Meijing's physical condition is not good, and it has not been easy these years, I am very satisfied if I have the opportunity to see it", "It should be the pot of the agent and the company, I want to make money", "In fact, for true love fans, she can stand up again and walk to the stage, and she is already very satisfied to see her again." ”
But for most of the audience, this is undoubtedly a consumer fraud with the wrong goods, and the fans who have come back to their senses also realize that this may not be a two-way rush for idols to overcome various difficulties and meet fans, but a long-planned leek game.
The most important thing is the characterization of this performance, although in the perception of many fans, this is Xu Meijing's "concert", but on the official ticket sales platform, it is actually marked as "meeting concert". In the performance industry, there are certain differences in specifications and performance requirements between concerts and concerts, in contrast, the overall ticket price and specifications of concerts are higher than those of concerts, and of course, the requirements for live performances will be more stringent than those for concerts.
Some fans revealed that before the performance, the official announced in the fan group, "This is a fan meeting, not a concert, in the form of chat + singing, Xu Meijing sings up to ten songs." "It can be seen that, by the official definition, this is a meet-and-greet concert, not a concert.
However, some industry insiders also pointed out that "the title of the meeting concert is originally a relatively strange name, and the meeting is often 4 songs, at most 7 songs, and the concert is more difficult to say." ”
But the problem is that the actual ticket price and the listing information on the ticketing platform all point to the specifications of the "concert". Xu Meijing's ticket price for this meeting concert is in the range of 380-1280 yuan, and the benchmark is the ticket price of the concert. Although it is displayed on the ticketing platform as "Meet the Music Festival", the category on the shelves is "Concert", and it is clearly stated in the performance instructions that "the minimum performance repertoire is 15 pieces." ”
Judging from the feedback, many fans did not know about key information such as "it is a meeting concert, not a concert" and "I can sing up to ten songs" when buying tickets. The confusion and inconsistency in the definition of the performance became the key point that triggered the public opinion turmoil, and also made many fans question that "the organizers are playing with words." ”
Although some fans pointed out that the singer himself was not in good shape at that time and had to borrow external forces to complete the live performance. But in fact, judging from the scene, the band's assistant singers are very silky from movement to distribution, not like a temporary rescue, with obvious rehearsal traces.
A staff member who participated in the live performance also confirmed this, netizen @小廖學MinJyye posted, "The arrangement of the song list is required by the organizer, and I was very reluctant to sing a masterpiece when I saw it, but I had no choice but to follow the process", @小廖同学MinJyye还提到, "It's a meeting concert, not a concert, but the tickets are really expensive, and I am also more confused." ”
Even fan interaction was questioned as "childcare". @Yang, who initially spoke out to defend his rights, said in the video, "The fans who won the lottery felt that they were rehearsed in advance, and one fan directly took out his mobile phone to read the lines." ”
What disappointed the fans on the scene even more was that after a large number of negative public opinion fermented and the fans shouted for refunds, the relevant staff not only did not solve the problem in time and appease the fans' emotions, but the agent replied to the fans on the spot, "You are dreaming!" The arrogant attitude once again intensified the dissatisfaction of the fans.
The low performance experience with high ticket prices but serious water injection, the vague definition of the performance, and the arrogant handling attitude completely angered the fans, and also caused Xu Meijing's negative public opinion to spread in this performance. So far, #许美静南京演唱会全场高喊退票 #, #许美静演唱会划水#等多个词条登上热搜, have aroused attention and discussion.
In fact, when it comes to concert water injection, Xu Meijing is not a precedent.
Previously, Zeng Yike's music performance in Shenzhen was exposed by fans, without prior publicity and disclosure, the live DJ was nearly 1 hour, and it was half an hour late before the opening, and although the performance was a Livehouse, the ticket price was 680 yuan, which was higher than the average level of performances of the same specification, causing fans to be dissatisfied and asking for a "refund".
The studio later responded, explaining that "due to the large number of people on the scene, the network is not connected, resulting in slow ticket checking and code scanning, so the performance is delayed for half an hour", "Live DJ DJing is part of the performance, and Zeng Yike himself DJed on stage, maybe some audiences don't like and accept it, but it is not a performance deception." ”
After a large-scale public outcry, the studio finally said that it could refund the tickets, but only the tickets for the performance on January 1, and there were no relevant measures for the performance on the night of the controversy. The replies and reflections that avoided the important made fans express their "chills" one after another.
Not only that, but even the king-level singer Jay Chou has also had a concert water injection controversy, and at the previous concert in Singapore, some netizens said, "The concert lasted for 2 hours in total, and it was interspersed with the singing of many musicians, as well as magic performances and special effects performances, and there were a little too many irrelevant links." Although there is no sound of "ticket refund" on a large scale, many fans also expressed "disappointment".
From Zeng Yike, Jay Chou to Xu Meijing, why are concert water injection disputes frequently staged? The main reason is the lack of relevant laws and regulations in the performance industry.
After the outbreak of the performance industry, consumers' enthusiasm for watching performances was stimulated, whether it was idol idols or veteran singers, but any singer with an audience and popularity could be "sold out in seconds". Especially for singers with low performance frequency, many fans have the attitude of "watching once less once" and paid a high price to watch the live performance. However, under the high cost of viewing, the performance experience of consumers is not clearly guaranteed.
On the surface, the cause of Xu Meijing's performance turmoil this time was the unclear definition of the performance specifications, which led to the controversy over whether this performance was a concert or a concert, and finally there was a controversy over the wrong goods.
However, at the core, it is mainly due to the lack of relevant laws, which allows the organizers to exploit loopholes in the "price of the concert and the specifications of the concert", resulting in a great reduction in the viewing experience, and at the same time, consumers are also caught in the dilemma of "difficulty in protecting their rights".
After all, for the consumption of physical goods, consumers have clear protection of their rights and interests. However, as a kind of cultural consumption, there is no absolute standard for the quality of the music performance experience itself, so even if consumers encounter problems such as lip-syncing, water injection, etc., it is difficult for consumers to successfully protect their rights, so at present, most consumers can only restrain the organizer at the level of public opinion, and cannot protect their rights and interests at the legal level.
And as a practitioner in the performance industry, for the organizers and singers, the performance experience is also closely related to the reputation of the artists and the organizers.
For example, before Xue Zhiqian's tour concert in Chengdu, because the singer suddenly had a low-grade fever and tonsil inflammation, after taking the stage that day, he was forced to cancel the performance and postpone it due to physical reasons that he could not ensure the quality of the performance, and provided fans with two plans: "keep the order" and "apply for a refund", and even promised to reimburse the transportation and hotel expenses of the foreign audience.
This operation not only made fans feel respected, but also attracted a wave of passers-by, and everyone commented: "The singer is doing his best to make up for it", "Passers-by feel a little moved", "The main theme is a sincere and sincere." ”
Wang Jiaer was also unable to guarantee the quality of the performance due to physical reasons, and canceled the performance in Beijing. However, the official also gave a corresponding refund plan, including the loss of fans who came to watch the performance from other places, and also provided a detailed compensation plan to minimize the loss and disappointment of fans.
On the other hand, Xu Meijing's performance controversy this time, whether it is the experience of the wrong goods, or the response that ignores the audience's demands, in fact, it ultimately affects the singer's own reputation. Many fans have begun to persuade them to quit the Wuhan venue, saying "don't go" and "don't go for nothing".
Since the outbreak of the performance industry, there have indeed been some industry chaos, but it is precisely these exposed problems that have prompted relevant departments to continuously standardize and improve, so that the performance industry can operate more benignly. For example, after the previous scalper problem, "strong real name" began to become popular, and the industry also paid more attention to consumer concert experience after the lip-syncing incident.