"If you don't win the championship, who will look at you?" is a popular saying in the national table tennis team.
In this new era where data is king and traffic is paramount, the positive influence of table tennis players is the core value with the greatest conversion power.
Ma Long, the captain of the national table tennis team, won the men's singles championship in the Macau World Cup, which made the hexagonal warriors return to the peak of traffic overnight, and "Ma Long" has occupied the headlines of the major hot lists for more than 30 hours.
The huge impact is immediately translated into actual output. On April 22, Ma Long returned to Beijing from Macau, and on April 23, an advertising film for a home furnishing brand endorsed by Ma Long was released online.
Obviously, this is an accurate image capture and stuck point delivery. Ma Long's sunny and healthy appearance, cheerful temperament and self-discipline and rigorous self-requirements make him full of characters loved by advertisers. When the results became a blessing and guarantee, Ma Long's advertising value immediately became sharply highlighted.
The main slogan of this home advertising is set as "Life also needs a grand slam", which is closely related to Ma Long's legendary identity of the double circle grand slam. In the 30-second commercial, Ma Long also showed multiple scenes of high-quality home life, he was natural and generous, and his sense of camera and role interpretation were very good. The whole picture is full of warm colors, which is extremely consistent with Ma Long's "warm" image.
In fact, at the end of the Singapore Grand Slam, Ma Long took advantage of the opportunity to win the men's doubles gold medal and launched a print advertisement for luxury goods, which had a very good endorsement effect and enthusiastic feedback from the market.
At the award ceremony of the Macau World Cup, Ma Long showed his endorsement brand watch with great "conscience", and a "busy" operation made the majority of netizens happy and praised Ma Long's contract spirit.
At present, Ma Long has more than 20 advertising endorsements on his back and is the number one advertising king of national table tennis. In the scale of the world table tennis world, I am afraid that only South Korea's Shin Yubin can compete with Ma Long for favor in the advertising industry.
Some fans said that such a huge advertising endorsement resource may be the main reason for supporting Ma Long's resolute refusal to retire.
In fact, the reason for "Ma Long not retreating" must be threefold: 1, his achievements and strength are there, not to the point of being repulsed, and he is still one of the strong people in the top circle.
2. There is indeed a love for table tennis in my heart, which is enough to surpass everything and become the core driving force.
3. Table tennis changes life, and the successive endorsements of various advertisements are indeed an opportunity to cherish and defend, and a manifestation of self-worth, and there is no reason to take the initiative to give up.